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Evolution of the Cowboy Hat
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Evolution of the Cowboy Hat

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ADS710 Advanced Human Factors project

ADS710 Advanced Human Factors project


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  • 1. & MelissaActivity Theory and the Evolution tz So arenJan rrickJoof the Cowboy Hat K eJa ncsicsADS710 | Advanced Human Factors
  • 2. Cultural-Historical Activity Theory evolution ofthe(CHAT) cowboyhat
  • 3. Cultural-Historical Activity Theory evolution ofthe(CHAT) cowboyhat “A human individual never reacts directly (or merely with inborn re ects) to environment. The relationship between human agent and objects of environment is mediated by cultural means, tools and signs.” ~University of Helsinki
  • 4. A Look Back... evolution ofthe cowboyhat 1865 Gold Rush in Colorado
  • 5. Hat History evolution ofthe cowboyhat 1865 Gold Rush in Colorado Various Hats Raccoon Skin Straw Silk Top Hats Sombreros
  • 6. Hat History evolution ofthe cowboyhat 1865 Gold Rush in Colorado Various Hats o o y T s l im F Raccoon Skin Straw Silk Top Hats Sombreros
  • 7. Hat History evolution ofthe cowboyhat 1865 Gold Rush in Colorado Various Hats o o y T s l im F Raccoon Skin Straw -Blows o in the wind -Brim does not block rain Silk Top Hats Sombreros
  • 8. Hat History evolution ofthe cowboyhat 1865 Gold Rush in Colorado Various Hats -Hot in the Summer o o y -Attracts FLEAS! T s l im F Raccoon Skin Straw -Blows o in the wind -Brim does not block rain Silk Top Hats Sombreros
  • 9. Hat History evolution ofthe cowboyhat 1865 Gold Rush in Colorado Various Hats -Hot in the Summer o o y -Attracts FLEAS! T s l im F Raccoon Skin Straw -Blows o in the wind -Rain water pools in -Brim does not block wide brim rain Silk Top Hats Sombreros
  • 10. Hat Innovation evolution ofthe cowboyhatStetson Saw a Need for a New Hat Environmental Factors were Considered
  • 11. Hat Innovation evolution ofthe cowboyhat Requirements Block the Sun Protect from Rain Stay cool
  • 12. Hat Innovation evolution ofthe cowboyhat“Boss of the Plains”
  • 13. Hat Innovation evolution ofthe cowboyhat“Boss of the Plains” Considered the physical environment Ignored the sociocultural environment
  • 14. Hat Innovation evolution ofthe cowboyhat“Boss of the Plains” At least I don’t look like one of those rookie cow- boys! I’m the “Boss of the Plains” and I have the hat to prove it! Perceived as Expensive Worn for a long time due to Are you trying to justify the fact your expensive high replacement cost hat is all dented and the brim is curled? Top became dented from removing Sides curled from being slept on New cowboys did not want to look like new cowboys
  • 15. Hat Innovation evolution ofthe cowboyhat“Boss of the Plains” “The hat had been called the Boss of the Plains, but really it turned out that the plains were the boss of that hat.” ~Jad Abumrad, Radiolab
  • 16. A New Design Emerges evolution ofthe cowboyhatHat Evolution | The Cowboy Hat They did WHAT?! They sell them with the dents and curls now, guess it’s time for a new hat “Boss”.
  • 17. A New Design Emerges evolution ofthe cowboyhatHat Evolution | The Cowboy Hat Fit the environment Matched users’ activities
  • 18. A New Design Emerges evolution ofthe cowboyhat Activity Theory Instruments Subject Object Outcome Rules Community Division of Labor
  • 19. A New Design Emerges evolution ofthe cowboyhat Bibliography Blevins, Winfred (2001). Dictionary of the American West: over 5,000 terms and expressions from Aarigaa! to Zopilote, p 371. Seattle: Sasquatch Books. "Cultural-Historical Activity Theory". University of Helsinki - Center for Activity Theory and Developmental Work Research. Retrieved from the University of Hel- sinki Website: http://www.edu.helsinki. /activity/pages/chatanddwr/chat. "The History of Stetson Hats" 2011. Retrieved from Stetson Web Site: http://www.stetsonhat.com/history.php. Horne, Ellen (Executive Producer) (2011, November 14). "Patient Zero". Radiolab, Season 10, Episode 4. New York: WNYC Radio.

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