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Red Mat: A Design Experiment
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Red Mat: A Design Experiment

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TEDx 798 Factory presentation

TEDx 798 Factory presentation

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  • 1. Jan Chipchase~   @janchip JanChipchase
  • 2. (a personal project)
  • 3. A Design Experiment
  • 4. 6 Rules
  • 5. Rule 1It must engage people across China.
  • 6. Rule 2Every Chinese person must recognise what is made.
  • 7. Rule 3 None of the people taking partshould understand what is being made.
  • 8. Rule 4Only Chinese services can be used.
  • 9. Rule 5 That the experiment goals andprocess are reviewed after each task.
  • 10. Rule 6That the process is transparent. (without revealing the end-goal)
  • 11. What to Design?
  • 12. (make a giant Chinese flag using new red mats bought from across China)
  • 13. The Process
  • 14. h   h   H  
  • 15. Zhu Ba Jei San Da Ha Diao Cha Pai Mapbar Taobao AliPay Union PaySina Blog Weibo renren QQ Ali Wang Wang
  • 16. The Design a Flag Task
  • 17. THE DESIGN A FLAG TASK 150 RMB
  • 18. THE DESIGN A FLAG TASK GB 12982-2004 National Institute of Standards
  • 19. THE DESIGN A FLAG TASK 4RMB {
  • 20. THE DESIGN A FLAG TASK 4RMB {
  • 21. THE DESIGN A FLAG TASK “cut your finger and compare to the colour of blood”
  • 22. The Number of Pieces Task
  • 23. 10? 100? 1,000?
  • 24. Mats Position86 + 14 = 100
  • 25. The 100 Locations Across China Task
  • 26. “Across China”  
  • 27. THE 100 LOCATIONS ACROSS CHINA TASK “Across China”   {
  • 28. “Across China”  4 municipalities e.g. Beijing, Tianjin5 ethnic autonomous regions e.g. Inner Mongolia, Tibet23 provinces e.g. Hei Long Jiang, Tai Wan2 special administrative regions i.e. Hong Kong, Macao
  • 29. XXXX
  • 30. THE 100 LOCATIONS ACROSS CHINA TASK
  • 31. The 100 Shops Task
  • 32. THE 100 SHOPS TASK 5RMB {
  • 33. THE 100 SHOPS TASK {
  • 34. THE 100 SHOPS TASK {
  • 35. THE 100 SHOPS TASK { 20 < 80 RMB
  • 36. The Randomised Custom Mat Task
  • 37. THE 14 RANDOMISED CUSTOM MATS TASK { 50 RMB
  • 38. The Anonymised Rewards Task
  • 39. THE ANONYMISED REWARDS TASK $$$ A
  • 40. THE ANONYMISED REWARDS TASK A B
  • 41. THE ANONYMISED REWARDS TASK A B C {
  • 42. THE ANONYMISED REWARDS TASK A B 50 RMB ? (2.4 RMB) C {
  • 43. THE ANONYMISED REWARDS TASK A B C {
  • 44. THE ANONYMISED REWARDS TASK 60% A B C {
  • 45. THE ANONYMISED REWARDS TASK A B “a test to find people who can be trusted” C {
  • 46. THE ANONYMISED REWARDS TASK A B “a test of people’s moral quality” C {
  • 47. THE ANONYMISED REWARDS TASK $$$ A B
  • 48. The Buying, Stenciling,Photography, Shipping Tasks
  • 49. THE STENCIL & PHOTOGRAPHY TASKS 14 students/universities {
  • 50. THE STENCIL & PHOTOGRAPHY TASKS
  • 51. THE STENCIL & PHOTOGRAPHY TASKS
  • 52. THE STENCIL & PHOTOGRAPHY TASKS
  • 53. THE STENCIL & PHOTOGRAPHY TASKS 14 students/universities { SHANGHAI WAREHOUSE
  • 54. THE SHPPING TASK 100% Postal Delivery Success Rate for Shipping Tasks STENCIL SHIPPING S.F. Express/顺丰速运 PAINT SHIPPING: YunDa/韵达快运, ZTO Express/ 中通速递, YTO Express/圆通速递, ZJS Express/宅急送 100 MATS SHIPPED TO 14 SPRAYERS: YunDa /韵达快运, ShenTong Express /申通快递, YTO Express/圆通速递, S.F. Express/顺丰 速运, LB Express/龙邦物流, ZTO Express/中通速递, ZJS Express/宅急送, EMS/中国邮政速 递物流, TTK Express/海航天天快递 100+ MATS SHIPPED TO SHANGHAI WAREHOUSE: YTO Express/圆通速递, ShenTong Express/申通快递, S.F. Express/顺丰速运, TTK Express/海航 天天快递, A Plus Express/全一快递, YunDa/韵达快运 MATS SHIPPED TO/FROM BEIJING: Xin Bang Logistics/新邦物流
  • 55. The Assembly Task
  • 56. THE ASSEMBLY TASK 我们需要各位分 打开这些包裹,将里面的材 料放到这个红色的大框里面。这些包裹里的材 料能 拼成一幅巨大的图案,而这个图案具有 非常强的可识 性,现在给大家45分钟时间来 完成这个任务。  Please unpack and build in the space provided. You have 45 minutes for this task.
  • 57. The Fixed Market Task
  • 58. THE FIXED MARKET TASK 400 RMB 300 200 100
  • 59. THE FIXED MARKET TASK 10,000 RMB
  • 60. remember send out link
  • 61. The Final Task
  • 62. FINAL TASK: NEXT EXPERIMENT Fund experiments by Chinese artists exploring issues around national identity, taboos and trust in other countries.
  • 63. Closing Thoughts
  • 64. h   h   H  
  • 65. h   h   H  ACCOUNTANT 100 LOCATIONS 14 RANDOM LOCATIONS ASSEMBLY I FLAG DESIGN 100 SHOPS I MAT PURCHASE & SHIPPING PRESENTATION I FLAG VERIFICATION 100 SHOPS II STENCILING ASSEMBLY II VECTOR CUTTING 100 SHOPS III PHOTOGRAPHY PRESENTATION II ANONYMOUS MONEY STENCIL DESIGN STENCIL SHIPPING MAT SHIPPNG SALE
  • 66. 310 active participants h   h   H  
  • 67. 310 active participants h   h   H   5,000+ passive
  • 68. ANONYMITY CULTURAL AWARENESS TRUST SELFISHNESS AWARENESS RESPONSIVENESS ECOSYSTEM THE “REVEAL” SHAPE MORAL COMPASS SIGNAL TO NOISE RATIO SOCIAL POLITICAL BOUNDARIES COMMUNITY ACCURACY ETHICS OPENNESS LEGALITY RELFEXIVITYEFFICIENCY h   h   H   BUY-IN PURPOSE LAYERS ROBUSTNESS REPLICABILITY RESPONSIBILITY CULTURAL CALIBRATION TRANSPARENCY AUTHORITY SELF CONSTRAINT ENGAGEMENT EXPLOITATION LIGHTENING ROD TENSION SELF CENSORSHIP GEOGRAPHIC CENTERING CONTINUITY AESTHETICS SUFFICIENCY MOMENTUM FLOW
  • 69. h   h   H  
  • 70. 谢谢 @janchipJanChipchase