Jan Chipchase~	      @janchip  JanChipchase
(a personal project)
A Design Experiment
6 Rules
Rule 1It must engage people across China.
Rule 2Every Chinese person must recognise what is made.
Rule 3 None of the people taking partshould understand what is being             made.
Rule 4Only Chinese services can be used.
Rule 5 That the experiment goals andprocess are reviewed after each              task.
Rule 6That the process is transparent.    (without revealing the end-goal)
What to Design?
(make a giant Chinese flag using    new red mats bought      from across China)
The Process
h	     h	                  H	  
Zhu Ba Jei       San Da Ha     Diao Cha Pai   Mapbar           Taobao       AliPay    Union PaySina Blog   Weibo       ren...
The Design a Flag Task
THE DESIGN A FLAG TASK                         150 RMB
THE DESIGN A FLAG TASK                         GB 12982-2004                         National Institute of Standards
THE DESIGN A FLAG TASK                         4RMB                                {
THE DESIGN A FLAG TASK                         4RMB                                {
THE DESIGN A FLAG TASK                           “cut your finger and                         compare to the colour of    ...
The Number of Pieces Task
10? 100? 1,000?
Mats Position86 + 14 = 100
The 100 Locations Across China Task
“Across China”	  
THE 100 LOCATIONS ACROSS CHINA TASK                                          “Across China”	                              ...
“Across China”	  4 municipalities e.g. Beijing, Tianjin5 ethnic autonomous regions e.g. Inner Mongolia, Tibet23 provinces ...
XXXX
THE 100 LOCATIONS ACROSS CHINA TASK
The 100 Shops Task
THE 100 SHOPS TASK                     5RMB                            {
THE 100 SHOPS TASK                     {
THE 100 SHOPS TASK                     {
THE 100 SHOPS TASK           {         20 < 80                     RMB
The Randomised Custom Mat Task
THE 14 RANDOMISED CUSTOM MATS TASK                                     {                                     50 RMB
The Anonymised Rewards Task
THE ANONYMISED REWARDS TASK   $$$                  A
THE ANONYMISED REWARDS TASK                        A     B
THE ANONYMISED REWARDS TASK                        A         B                              C                              {
THE ANONYMISED REWARDS TASK                        A             B                50 RMB            ?                 (2.4...
THE ANONYMISED REWARDS TASK                        A         B                              C                              {
THE ANONYMISED REWARDS TASK                                      60%                        A         B                   ...
THE ANONYMISED REWARDS TASK                     A                    B                   “a test to find people who       ...
THE ANONYMISED REWARDS TASK               A                    B          “a test of people’s moral quality”              ...
THE ANONYMISED REWARDS TASK   $$$                  A     B
The Buying, Stenciling,Photography, Shipping Tasks
THE STENCIL & PHOTOGRAPHY TASKS                  14 students/universities         {
THE STENCIL & PHOTOGRAPHY TASKS
THE STENCIL & PHOTOGRAPHY TASKS
THE STENCIL & PHOTOGRAPHY TASKS
THE STENCIL & PHOTOGRAPHY TASKS                  14 students/universities         {                                   SHAN...
THE SHPPING TASK                                       100%            Postal Delivery Success Rate for Shipping Tasks    ...
The Assembly Task
THE ASSEMBLY TASK     我们需要各位分 打开这些包裹,将里面的材     料放到这个红色的大框里面。这些包裹里的材     料能 拼成一幅巨大的图案,而这个图案具有     非常强的可识 性,现在给大家45分钟时间来    ...
The Fixed Market Task
THE FIXED MARKET TASK                                    400 RMB                              300                        2...
THE FIXED MARKET TASK                        10,000 RMB
remember send out link
The Final Task
FINAL TASK: NEXT EXPERIMENT      Fund experiments by Chinese artists        exploring issues around national       identit...
Closing Thoughts
h	     h	                  H	  
h	                h	                                                                                                      ...
310 active participants        h	     h	                            H	  
310 active participants        h	     h	                            H	      5,000+ passive
ANONYMITY                                                    CULTURAL AWARENESS   TRUST                                   ...
h	     h	     H	  
谢谢 @janchipJanChipchase
Red Mat: A Design Experiment
Red Mat: A Design Experiment
Red Mat: A Design Experiment
Red Mat: A Design Experiment
Red Mat: A Design Experiment
Red Mat: A Design Experiment
Red Mat: A Design Experiment
Red Mat: A Design Experiment
Red Mat: A Design Experiment
Red Mat: A Design Experiment
Red Mat: A Design Experiment
Red Mat: A Design Experiment
Red Mat: A Design Experiment
Red Mat: A Design Experiment
Red Mat: A Design Experiment
Red Mat: A Design Experiment
Red Mat: A Design Experiment
Red Mat: A Design Experiment
Red Mat: A Design Experiment
Red Mat: A Design Experiment
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Red Mat: A Design Experiment

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Red Mat: A Design Experiment

  1. 1. Jan Chipchase~   @janchip JanChipchase
  2. 2. (a personal project)
  3. 3. A Design Experiment
  4. 4. 6 Rules
  5. 5. Rule 1It must engage people across China.
  6. 6. Rule 2Every Chinese person must recognise what is made.
  7. 7. Rule 3 None of the people taking partshould understand what is being made.
  8. 8. Rule 4Only Chinese services can be used.
  9. 9. Rule 5 That the experiment goals andprocess are reviewed after each task.
  10. 10. Rule 6That the process is transparent. (without revealing the end-goal)
  11. 11. What to Design?
  12. 12. (make a giant Chinese flag using new red mats bought from across China)
  13. 13. The Process
  14. 14. h   h   H  
  15. 15. Zhu Ba Jei San Da Ha Diao Cha Pai Mapbar Taobao AliPay Union PaySina Blog Weibo renren QQ Ali Wang Wang
  16. 16. The Design a Flag Task
  17. 17. THE DESIGN A FLAG TASK 150 RMB
  18. 18. THE DESIGN A FLAG TASK GB 12982-2004 National Institute of Standards
  19. 19. THE DESIGN A FLAG TASK 4RMB {
  20. 20. THE DESIGN A FLAG TASK 4RMB {
  21. 21. THE DESIGN A FLAG TASK “cut your finger and compare to the colour of blood”
  22. 22. The Number of Pieces Task
  23. 23. 10? 100? 1,000?
  24. 24. Mats Position86 + 14 = 100
  25. 25. The 100 Locations Across China Task
  26. 26. “Across China”  
  27. 27. THE 100 LOCATIONS ACROSS CHINA TASK “Across China”   {
  28. 28. “Across China”  4 municipalities e.g. Beijing, Tianjin5 ethnic autonomous regions e.g. Inner Mongolia, Tibet23 provinces e.g. Hei Long Jiang, Tai Wan2 special administrative regions i.e. Hong Kong, Macao
  29. 29. XXXX
  30. 30. THE 100 LOCATIONS ACROSS CHINA TASK
  31. 31. The 100 Shops Task
  32. 32. THE 100 SHOPS TASK 5RMB {
  33. 33. THE 100 SHOPS TASK {
  34. 34. THE 100 SHOPS TASK {
  35. 35. THE 100 SHOPS TASK { 20 < 80 RMB
  36. 36. The Randomised Custom Mat Task
  37. 37. THE 14 RANDOMISED CUSTOM MATS TASK { 50 RMB
  38. 38. The Anonymised Rewards Task
  39. 39. THE ANONYMISED REWARDS TASK $$$ A
  40. 40. THE ANONYMISED REWARDS TASK A B
  41. 41. THE ANONYMISED REWARDS TASK A B C {
  42. 42. THE ANONYMISED REWARDS TASK A B 50 RMB ? (2.4 RMB) C {
  43. 43. THE ANONYMISED REWARDS TASK A B C {
  44. 44. THE ANONYMISED REWARDS TASK 60% A B C {
  45. 45. THE ANONYMISED REWARDS TASK A B “a test to find people who can be trusted” C {
  46. 46. THE ANONYMISED REWARDS TASK A B “a test of people’s moral quality” C {
  47. 47. THE ANONYMISED REWARDS TASK $$$ A B
  48. 48. The Buying, Stenciling,Photography, Shipping Tasks
  49. 49. THE STENCIL & PHOTOGRAPHY TASKS 14 students/universities {
  50. 50. THE STENCIL & PHOTOGRAPHY TASKS
  51. 51. THE STENCIL & PHOTOGRAPHY TASKS
  52. 52. THE STENCIL & PHOTOGRAPHY TASKS
  53. 53. THE STENCIL & PHOTOGRAPHY TASKS 14 students/universities { SHANGHAI WAREHOUSE
  54. 54. THE SHPPING TASK 100% Postal Delivery Success Rate for Shipping Tasks STENCIL SHIPPING S.F. Express/顺丰速运 PAINT SHIPPING: YunDa/韵达快运, ZTO Express/ 中通速递, YTO Express/圆通速递, ZJS Express/宅急送 100 MATS SHIPPED TO 14 SPRAYERS: YunDa /韵达快运, ShenTong Express /申通快递, YTO Express/圆通速递, S.F. Express/顺丰 速运, LB Express/龙邦物流, ZTO Express/中通速递, ZJS Express/宅急送, EMS/中国邮政速 递物流, TTK Express/海航天天快递 100+ MATS SHIPPED TO SHANGHAI WAREHOUSE: YTO Express/圆通速递, ShenTong Express/申通快递, S.F. Express/顺丰速运, TTK Express/海航 天天快递, A Plus Express/全一快递, YunDa/韵达快运 MATS SHIPPED TO/FROM BEIJING: Xin Bang Logistics/新邦物流
  55. 55. The Assembly Task
  56. 56. THE ASSEMBLY TASK 我们需要各位分 打开这些包裹,将里面的材 料放到这个红色的大框里面。这些包裹里的材 料能 拼成一幅巨大的图案,而这个图案具有 非常强的可识 性,现在给大家45分钟时间来 完成这个任务。  Please unpack and build in the space provided. You have 45 minutes for this task.
  57. 57. The Fixed Market Task
  58. 58. THE FIXED MARKET TASK 400 RMB 300 200 100
  59. 59. THE FIXED MARKET TASK 10,000 RMB
  60. 60. remember send out link
  61. 61. The Final Task
  62. 62. FINAL TASK: NEXT EXPERIMENT Fund experiments by Chinese artists exploring issues around national identity, taboos and trust in other countries.
  63. 63. Closing Thoughts
  64. 64. h   h   H  
  65. 65. h   h   H  ACCOUNTANT 100 LOCATIONS 14 RANDOM LOCATIONS ASSEMBLY I FLAG DESIGN 100 SHOPS I MAT PURCHASE & SHIPPING PRESENTATION I FLAG VERIFICATION 100 SHOPS II STENCILING ASSEMBLY II VECTOR CUTTING 100 SHOPS III PHOTOGRAPHY PRESENTATION II ANONYMOUS MONEY STENCIL DESIGN STENCIL SHIPPING MAT SHIPPNG SALE
  66. 66. 310 active participants h   h   H  
  67. 67. 310 active participants h   h   H   5,000+ passive
  68. 68. ANONYMITY CULTURAL AWARENESS TRUST SELFISHNESS AWARENESS RESPONSIVENESS ECOSYSTEM THE “REVEAL” SHAPE MORAL COMPASS SIGNAL TO NOISE RATIO SOCIAL POLITICAL BOUNDARIES COMMUNITY ACCURACY ETHICS OPENNESS LEGALITY RELFEXIVITYEFFICIENCY h   h   H   BUY-IN PURPOSE LAYERS ROBUSTNESS REPLICABILITY RESPONSIBILITY CULTURAL CALIBRATION TRANSPARENCY AUTHORITY SELF CONSTRAINT ENGAGEMENT EXPLOITATION LIGHTENING ROD TENSION SELF CENSORSHIP GEOGRAPHIC CENTERING CONTINUITY AESTHETICS SUFFICIENCY MOMENTUM FLOW
  69. 69. h   h   H  
  70. 70. 谢谢 @janchipJanChipchase
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