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Journey's for Water
 

Journey's for Water

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A short design research study to support Sarvajal - a project that is bringing clean drinking water to urban India through the use of a novel water ATM.

A short design research study to support Sarvajal - a project that is bringing clean drinking water to urban India through the use of a novel water ATM.

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    Journey's for Water Journey's for Water Presentation Transcript

    • Survival Strategies in Urban India JOURNEYS FOR WATER GAURAV BHUSHAN NITIN GUPTA JENNIFER LEE FUQUA SOMADITYA BANERJEE VAIJAYANTHI IYENGAR JAN CHIPCHASE
    • 220,000,000
    • 220,000,000 people over the next 20 years will move from Indian countryside to cities
    • Context migrant growth
    • Context 50% rise in demand for water
    • Context How much time, effort and money spent in obtaining clean drinking water?
    • Players Government
    • People Players
    • Private Enterprise Players
    • PROS: Bottle reuse CONS: Waste $.32 per litre .5L Bottle PROS: Robust CONS: Hard to carry around / Dispensing water requires additional apparatus $.07 per litre 15L Can PROS: Bottle reuse CONS: Waste $.20 per litre 1.5L Bottle PROS: Just-in-time CONS: Card needs to be pre- loaded with cash / Requires trust in a new technology $.01 per litre Sarvajal ATM PROS: Just-in-time CONS: Can’t be stored, risk of contamination and litter problem $.14 per litre .25L Pouch PROS: “Free” / A known process *CONS: People pay in terms of time and effort, and sometimes bribes to the tanker driver / Unreliable source Free* Tanker Cost comparison
    • Sarvajal
    • Sarvajal
    • Sarvajal
    • “Do low-income consumers trust digital stores of value?” - IMTFI
    • Designing a Study
    • Road trip
    • Understanding the dynamics
    • Distribution
    • Fetching
    • Storage
    • Consumption
    • Personas
    • What we learnt
    • Access to water means...
    • Recontamination...
    • Access to water is power
    • Jugaad
    • Ideas for Sarvajal
    • #1 Sarvajal Water Tanker
    • #2 Methods for identifying community influencers
    • The Big Picture
    • Product design and strategy consultancy helping many of the worlds most successful companies www.frogdesign.com/ Funding research that explores the edges of financial inclusion. www.imtfi.uci.edu/