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Survival Strategies in Urban India
JOURNEYS FOR
WATER
GAURAV BHUSHAN NITIN GUPTA JENNIFER LEE FUQUA
SOMADITYA BANERJEE VAI...
220,000,000
220,000,000
people over the next 20 years will move from Indian countryside to cities
Context
migrant growth
Context
50% rise in demand for water
Context
How much time, effort and money spent in
obtaining clean drinking water?
Players
Government
People
Players
Private Enterprise
Players
PROS:
Bottle reuse
CONS:
Waste
$.32 per litre
.5L Bottle
PROS:
Robust
CONS:
Hard to carry around /
Dispensing water requir...
Sarvajal
Sarvajal
Sarvajal
“Do low-income consumers trust
digital stores of value?”
- IMTFI
Designing a Study
Road trip
Understanding the dynamics
Distribution
Fetching
Storage
Consumption
Personas
What we learnt
Access to water means...
Recontamination...
Access to water is power
Jugaad
Ideas for Sarvajal
#1 Sarvajal Water Tanker
#2 Methods for identifying community influencers
The Big Picture
Product design and strategy
consultancy helping many of the
worlds most successful
companies
www.frogdesign.com/
Funding r...
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Journey's for Water

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A short design research study to support Sarvajal - a project that is bringing clean drinking water to urban India through the use of a novel water ATM.

Published in: Design, Technology, Business
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Transcript of "Journey's for Water"

  1. 1. Survival Strategies in Urban India JOURNEYS FOR WATER GAURAV BHUSHAN NITIN GUPTA JENNIFER LEE FUQUA SOMADITYA BANERJEE VAIJAYANTHI IYENGAR JAN CHIPCHASE
  2. 2. 220,000,000
  3. 3. 220,000,000 people over the next 20 years will move from Indian countryside to cities
  4. 4. Context migrant growth
  5. 5. Context 50% rise in demand for water
  6. 6. Context How much time, effort and money spent in obtaining clean drinking water?
  7. 7. Players Government
  8. 8. People Players
  9. 9. Private Enterprise Players
  10. 10. PROS: Bottle reuse CONS: Waste $.32 per litre .5L Bottle PROS: Robust CONS: Hard to carry around / Dispensing water requires additional apparatus $.07 per litre 15L Can PROS: Bottle reuse CONS: Waste $.20 per litre 1.5L Bottle PROS: Just-in-time CONS: Card needs to be pre- loaded with cash / Requires trust in a new technology $.01 per litre Sarvajal ATM PROS: Just-in-time CONS: Can’t be stored, risk of contamination and litter problem $.14 per litre .25L Pouch PROS: “Free” / A known process *CONS: People pay in terms of time and effort, and sometimes bribes to the tanker driver / Unreliable source Free* Tanker Cost comparison
  11. 11. Sarvajal
  12. 12. Sarvajal
  13. 13. Sarvajal
  14. 14. “Do low-income consumers trust digital stores of value?” - IMTFI
  15. 15. Designing a Study
  16. 16. Road trip
  17. 17. Understanding the dynamics
  18. 18. Distribution
  19. 19. Fetching
  20. 20. Storage
  21. 21. Consumption
  22. 22. Personas
  23. 23. What we learnt
  24. 24. Access to water means...
  25. 25. Recontamination...
  26. 26. Access to water is power
  27. 27. Jugaad
  28. 28. Ideas for Sarvajal
  29. 29. #1 Sarvajal Water Tanker
  30. 30. #2 Methods for identifying community influencers
  31. 31. The Big Picture
  32. 32. Product design and strategy consultancy helping many of the worlds most successful companies www.frogdesign.com/ Funding research that explores the edges of financial inclusion. www.imtfi.uci.edu/
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