Design Mind Speaker Series

design research
                    	

London

future of mobile


                   	

future of mobile

smaller

         	

faster

          	

          	

cheaper

	

	


market research




                           	

contextual understanding

6.8 billion humans

5 billion mobile subscribers

1.2 billion phones/year

market understanding


                 	

cultural understanding


                  	


                  	

contextual understanding

why do people share?

how do people use this technology?

how do I adapt my service for this
            market?
[electricty]

where can you pay?

hold up your mobile phone

pass it to the person on your left

why do people share?

sharing

phone sharing

“the south east Asian consumer”

compete with Chinese OEMs

                    	

challenge assumptions

                     	

               	

generate concepts

                     	

               	

               	

evaluate concepts

                           	

                     	

                     	

                                 	

se...
Vietnam
Thailand

the right mix of methods?

insights





challenges

questions?
Design Mind Speaker Series, Shanghai
Design Mind Speaker Series, Shanghai
Design Mind Speaker Series, Shanghai
Design Mind Speaker Series, Shanghai
Design Mind Speaker Series, Shanghai
Design Mind Speaker Series, Shanghai
Design Mind Speaker Series, Shanghai
Design Mind Speaker Series, Shanghai
Design Mind Speaker Series, Shanghai
Design Mind Speaker Series, Shanghai
Design Mind Speaker Series, Shanghai
Design Mind Speaker Series, Shanghai
Design Mind Speaker Series, Shanghai
Design Mind Speaker Series, Shanghai
Design Mind Speaker Series, Shanghai
Design Mind Speaker Series, Shanghai
Design Mind Speaker Series, Shanghai
Design Mind Speaker Series, Shanghai
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Design Mind Speaker Series, Shanghai

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Slides for the Design Mind speaker series in Shanghai, with Jan Chipchase & Leizhong Zhang

Published in: Design

Design Mind Speaker Series, Shanghai

  1. 1. Design Mind Speaker Series
  2. 2.  design research 
  3. 3. London
  4. 4.  future of mobile
  5. 5.   future of mobile
  6. 6.  smaller
  7. 7.   faster
  8. 8.    cheaper
  9. 9.   
  10. 10.  market research
  11. 11.   contextual understanding
  12. 12.  6.8 billion humans
  13. 13.  5 billion mobile subscribers
  14. 14.  1.2 billion phones/year
  15. 15.  market understanding
  16. 16.   cultural understanding
  17. 17.    contextual understanding
  18. 18.  why do people share?
  19. 19.  how do people use this technology?
  20. 20.  how do I adapt my service for this market?
  21. 21. [electricty]
  22. 22.  where can you pay?
  23. 23.  hold up your mobile phone
  24. 24.  pass it to the person on your left
  25. 25.  why do people share?
  26. 26.  sharing
  27. 27.  phone sharing
  28. 28.  “the south east Asian consumer”
  29. 29.  compete with Chinese OEMs
  30. 30.   challenge assumptions
  31. 31.    generate concepts
  32. 32.     evaluate concepts
  33. 33.      segmentation and brand strategy
  34. 34. Vietnam Thailand
  35. 35.  the right mix of methods?
  36. 36.  insights
  37. 37. 
  38. 38. 
  39. 39. 
  40. 40. 
  41. 41.  challenges
  42. 42.  questions?
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