Design Mind Speaker Series, Shanghai
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Slides for the Design Mind speaker series in Shanghai, with Jan Chipchase & Leizhong Zhang

Slides for the Design Mind speaker series in Shanghai, with Jan Chipchase & Leizhong Zhang

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Design Mind Speaker Series, Shanghai Design Mind Speaker Series, Shanghai Presentation Transcript

  • Design Mind Speaker Series
  •  design research 
  • London
  •  future of mobile
  •   future of mobile
  •  smaller
  •   faster
  •    cheaper
  •   
  •  market research
  •   contextual understanding
  •  6.8 billion humans
  •  5 billion mobile subscribers
  •  1.2 billion phones/year
  •  market understanding
  •   cultural understanding
  •    contextual understanding
  •  why do people share?
  •  how do people use this technology?
  •  how do I adapt my service for this market?
  • [electricty]
  •  where can you pay?
  •  hold up your mobile phone
  •  pass it to the person on your left
  •  why do people share?
  •  sharing
  •  phone sharing
  •  “the south east Asian consumer”
  •  compete with Chinese OEMs
  •   challenge assumptions
  •    generate concepts
  •     evaluate concepts
  •      segmentation and brand strategy
  • Vietnam Thailand
  •  the right mix of methods?
  •  insights
  • 
  • 
  • 
  • 
  •  challenges
  •  questions?