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Design Mind Speaker Series, Shanghai

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Slides for the Design Mind speaker series in Shanghai, with Jan Chipchase & Leizhong Zhang

Slides for the Design Mind speaker series in Shanghai, with Jan Chipchase & Leizhong Zhang

Published in: Design

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Transcript

  • 1. Design Mind Speaker Series
  • 2.  design research 
  • 3. London
  • 4.  future of mobile
  • 5.   future of mobile
  • 6.  smaller
  • 7.   faster
  • 8.    cheaper
  • 9.   
  • 10.  market research
  • 11.   contextual understanding
  • 12.  6.8 billion humans
  • 13.  5 billion mobile subscribers
  • 14.  1.2 billion phones/year
  • 15.  market understanding
  • 16.   cultural understanding
  • 17.    contextual understanding
  • 18.  why do people share?
  • 19.  how do people use this technology?
  • 20.  how do I adapt my service for this market?
  • 21. [electricty]
  • 22.  where can you pay?
  • 23.  hold up your mobile phone
  • 24.  pass it to the person on your left
  • 25.  why do people share?
  • 26.  sharing
  • 27.  phone sharing
  • 28.  “the south east Asian consumer”
  • 29.  compete with Chinese OEMs
  • 30.   challenge assumptions
  • 31.    generate concepts
  • 32.     evaluate concepts
  • 33.      segmentation and brand strategy
  • 34. Vietnam Thailand
  • 35.  the right mix of methods?
  • 36.  insights
  • 37. 
  • 38. 
  • 39. 
  • 40. 
  • 41.  challenges
  • 42.  questions?

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