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Design Mind Speaker Series, Shanghai
 

Design Mind Speaker Series, Shanghai

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Slides for the Design Mind speaker series in Shanghai, with Jan Chipchase & Leizhong Zhang

Slides for the Design Mind speaker series in Shanghai, with Jan Chipchase & Leizhong Zhang

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    Design Mind Speaker Series, Shanghai Design Mind Speaker Series, Shanghai Presentation Transcript

    • Design Mind Speaker Series
    •  design research 
    • London
    •  future of mobile
    •   future of mobile
    •  smaller
    •   faster
    •    cheaper
    •   
    •  market research
    •   contextual understanding
    •  6.8 billion humans
    •  5 billion mobile subscribers
    •  1.2 billion phones/year
    •  market understanding
    •   cultural understanding
    •    contextual understanding
    •  why do people share?
    •  how do people use this technology?
    •  how do I adapt my service for this market?
    • [electricty]
    •  where can you pay?
    •  hold up your mobile phone
    •  pass it to the person on your left
    •  why do people share?
    •  sharing
    •  phone sharing
    •  “the south east Asian consumer”
    •  compete with Chinese OEMs
    •   challenge assumptions
    •    generate concepts
    •     evaluate concepts
    •      segmentation and brand strategy
    • Vietnam Thailand
    •  the right mix of methods?
    •  insights
    • 
    • 
    • 
    • 
    •  challenges
    •  questions?