Presentation for TED Conference http://www.ted.com, Monterey, 8 th March, 2007. This and related research can be downloaded from http://www.janchipchase.com/publications. Thanks to the extended research team who helped make all this happen: Per Persson, Petri Piippo, Tetsuya Yamamoto, Liu Ying, Younghee Jung, Sachi Mizobuchi, Fumiko Ichikawa, Cui Yanqing, Raphael Grignani, Gilles Baudet, Indri Tulusan, Julius Matovu , Lokesh Bitra, Zeenath Hasan, Thomas Stovicek, Ken Anderson, Wendy March, Nokia Calabasas & Tokyo Design studios et al. Photo: Why is this street chai house worker wearing LiveStrong? Jan Chipchase, South Delhi, 2006.