From Big Brother to Little Sister. What would you ask her?

1. 50 Questions for
Little Sister

2. Our traditional bogeyman for privacy was Big Brother and its
physical manifestation - close circuit TV.
50 Questions for Little Sister

3. Little Sister is socially active, curious, sufficiently tech-
savvy, growing up in the land of “free”,
getting on with life and creating a digital exhaust that is
there for the taking.
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50 Questions for Little Sister

4. As a product that is both on-your-face and in-your-face,
Google Glass is primed to become a lightening rod for a wider
discussion around privacy, what constitutes acceptable
behaviour in public spaces and the cities we want to live in.
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50 Questions for Little Sister

5. “Google policy is to get right up to the
creepy line and not cross it.”
Eric Schmidt, October 2010
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50 Questions for Little Sister

6. Can “creepy” be measured?
50 Questions for Little Sister 1

7. Can “creepy” be placed on a line?
50 Questions for Little Sister 2

8. What kind of creepy experiences have the Google
executive team personally experienced?
50 Questions for Little Sister 3

9. What kind of creepy experiences have the Google Glass
team personally experienced?
50 Questions for Little Sister 4

10. Is decision making around what is or isn’t creepy
influenced by life experiences and in particular creepy
life experiences?
50 Questions for Little Sister 5

11. Do we normalise creepy?
50 Questions for Little Sister 6

12. Do we normalise creepy?
How?
50 Questions for Little Sister 7

13. Do we normalise creepy?
How?
Over what time frame?
50 Questions for Little Sister 8

14. Do we normalise creepy?
How?
Over what time frame?
Why?
50 Questions for Little Sister 9

15. Do we normalise creepy?
How?
Over what time frame?
Why?
What happens when normalisation doesn’t occur?
50 Questions for Little Sister 10

16. What personal data can a commercial company obtain
with a person’s consent?
50 Questions for Little Sister 11

17. What personal data can a commercial company obtain
with a person’s consent?
How is that data is stored?
50 Questions for Little Sister 12

18. What personal data can a commercial company obtain
with a person’s consent?
How is that data is stored?
How can it be used?
50 Questions for Little Sister 13

19. What personal data can a commercial company obtain
with a person’s consent?
How is that data is stored?
How can it be used?
Just how informed is “informed consent?”
50 Questions for Little Sister 14

20. Does Google know how its going to use the data when it
collects it?
50 Questions for Little Sister 15

21. Does Google know how its going to use the data when it
collects it?
How much of the value of that data is revealed through
correlating it with other sources of (yet unknown) data?
50 Questions for Little Sister 16

22. What are the social norms where you live?
50 Questions for Little Sister 17

23. Who has the right to push the boundaries of those
social norms?
50 Questions for Little Sister 18

24. Who has the right to push the boundaries of those
social norms?
Which norms?
50 Questions for Little Sister 19

25. Who has the right to push the boundaries of those
social norms?
Which norms?
Acceptable to whom?
50 Questions for Little Sister 20

26. Is it your social obligation as a non-Google employee to
help Google executives understand creepy?
50 Questions for Little Sister 21

27. Is it your social obligation as a non-Google employee to
help Google employees understand creepy?
50 Questions for Little Sister 22

28. Which Google executives do you think will best benefit
from this understanding?
50 Questions for Little Sister 23

29. Which Google executives do you think will best benefit
from this understanding?
Where do they live?
50 Questions for Little Sister 24

30. Which Google employees do you think will best benefit
from this understanding?
50 Questions for Little Sister 25

31. Which Google employees do you think will best benefit
from this understanding?
Where do they live?
50 Questions for Little Sister 26

32. Who are their friends?
50 Questions for Little Sister 27

33. Who are their friends?
Where do they live?
50 Questions for Little Sister 28

34. Where is their family today?
50 Questions for Little Sister 29

35. Does asking these questions make you feel creepy?
50 Questions for Little Sister 30

36. Does asking these questions make you feel creepy?
Why?
50 Questions for Little Sister 31

37. Does a Google employee asking these questions about
you, your friends and family make you feel creepy?
50 Questions for Little Sister 32

38. Does a Google employee asking these questions about
you, your friends and family make you feel creepy?
Why?
50 Questions for Little Sister 33

39. Does Google having this information, in real time,
about you, your friends, your family make you feel
creepy?
50 Questions for Little Sister 34

40. Does Google having this information, in real time,
about you, your friends, your family make you feel
creepy?
Why not?
50 Questions for Little Sister 35

41. What are the properties of different kinds of creepy?
50 Questions for Little Sister 36

42. How do you rationalise what you do or don’t find creepy?
50 Questions for Little Sister 37

43. How do you rationalise what you do or don’t find creepy?
Is it smart to rationalise creepy?
50 Questions for Little Sister 38

44. To what extent are Glass feeds monitored and by whom?
50 Questions for Little Sister 39

45. To what extent are Glass feeds monitored and by whom?
What is being monitored?
50 Questions for Little Sister 40

46. To what extent are Glass feeds monitored and by whom?
What is being monitored?
What mechanisms are in place to react to events being monitored?
50 Questions for Little Sister 41

47. To what extent are Glass feeds monitored and by whom?
What is being monitored?
What mechanisms are in place to react to events being monitored?
How timely are these mechanisms?
50 Questions for Little Sister 42

48. To what extent are Glass feeds monitored and by whom?
What is being monitored?
What mechanisms are in place to react to events being monitored?
How timely are these mechanisms?
Do these mechanisms scale?
50 Questions for Little Sister 43

49. To what extent are Glass feeds monitored and by whom?
What is being monitored?
What mechanisms are in place to react to events being monitored?
How timely are these mechanisms?
Do these mechanisms scale?
How else might these mechanisms be used?
50 Questions for Little Sister 44

50. When will be the first life saved through Glass?
50 Questions for Little Sister 45

51. When will be the first life saved through Glass?
How will the story unfold?
50 Questions for Little Sister 46

52. When will be the first life saved through Glass?
How will the story unfold?
What tools will the storytellers have at their disposal?
50 Questions for Little Sister 47

53. When will be the first highly publicised porn movie shot
with Glass?
50 Questions for Little Sister 48

54. When will be the first rape experienced through Glass?
50 Questions for Little Sister 49

55. When will be the first rape experienced through Glass?
As a perpetrator?
50 Questions for Little Sister 50

56. When will be the first rape experienced through Glass?
As a perpetrator?
As a victim?
50 Questions for Little Sister 51

57. When will be the first murder attributed to Glass?
50 Questions for Little Sister 52

58. When will be the first murder attributed to Glass?
As a perpetrator?
50 Questions for Little Sister 53

59. When will be the first murder attributed to Glass?
As a perpetrator?
As a victim?
50 Questions for Little Sister 54

60. When will be the first suicide be experienced
through Glass?
50 Questions for Little Sister 55

61. When will be the first suicide be experienced
through Glass?
Will it be available live?
50 Questions for Little Sister 56

62. When will be the first suicide be experienced
through Glass?
Will it be available live?
Will someone make revenue by sharing it?
50 Questions for Little Sister 57

63. How many lives are ended or saved thru mobile phone
use each year?
50 Questions for Little Sister 58

64. What are the norms around showing the gore from
violent crime in your country?
50 Questions for Little Sister 59

65. What are the norms around showing the gore from
violent crime in other countries?
50 Questions for Little Sister 60

66. Which companies advocate a free and open internet?
50 Questions for Little Sister 61

67. Which companies advocate a free and open internet?
How is this free and open internet influenced by local
social norms?
50 Questions for Little Sister 62

68. How long does it take for creepy experiences to fade?
50 Questions for Little Sister 63

69. How long does it take for creepy experiences to fade?
Do they fade?
50 Questions for Little Sister 64

70. How long does it take for creepy experiences to fade?
Do they fade?
What are the consequences of them not fading?
50 Questions for Little Sister 65

71. How do humans cope with creepy experiences?
50 Questions for Little Sister 66

72. When and how do we reflect upon on what was creepy?
50 Questions for Little Sister 67

73. What tools do we reflect upon or recall creepy?
50 Questions for Little Sister 68

74. Who owns those tools?
50 Questions for Little Sister 69

75. What is their motivation today?
50 Questions for Little Sister 70

76. What is their motivation today?
Tomorrow?
50 Questions for Little Sister 71

77. What creepy things from 100 years ago are still creepy?
50 Questions for Little Sister 72

78. What creepy things from 10 years ago are still creepy?
50 Questions for Little Sister 73

79. What creepy things from 1 year ago are still creepy?
50 Questions for Little Sister 74

80. What creepy things from 1 year ago are still creepy?
And to whom?
50 Questions for Little Sister 75

81. Which creepy things from years gone by are now
recognised as art forms in their own right?
50 Questions for Little Sister 76

82. Which creepy things from years gone by are now part of
your everyday life?
50 Questions for Little Sister 77

84. “There is but one remedy for the amateur photographer.
Put a brick through his camera whenever you suspect he
has taken you unawares.”

85. “There is but one remedy for the amateur photographer.
Put a brick through his camera whenever you suspect he
has taken you unawares.”
Amateur Photographer magazine, 1885
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86. “Our moral character dwindles as
our instruments get smaller.”

87. “Our moral character dwindles as
our instruments get smaller.”
Amateur Photographer, 1910
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88. “True character is what you do when nobody's looking”

89. That energy? Channel it.

90. That energy? Channel it.
#qsforglass