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50 Questions for
  Little Sister
Our traditional bogeyman for privacy was Big Brother and its
              physical manifestation - close circuit TV.




50 Questions for Little Sister
Little Sister is socially active, curious, sufficiently tech-
                  savvy, growing up in the land of “free”,
        getting on with life and creating a digital exhaust that is
                             there for the taking.
                                  context here




50 Questions for Little Sister
As a product that is both on-your-face and in-your-face,
    Google Glass is primed to become a lightening rod for a wider
      discussion around privacy, what constitutes acceptable
    behaviour in public spaces and the cities we want to live in.
                                 context here




50 Questions for Little Sister
“Google policy is to get right up to the
                           creepy line and not cross it.”
                                 Eric Schmidt, October 2010

                                       context here




50 Questions for Little Sister
Can “creepy” be measured?




50 Questions for Little Sister                               1
Can “creepy” be placed on a line?




50 Questions for Little Sister                                 2
What kind of creepy experiences have the Google
                 executive team personally experienced?




50 Questions for Little Sister                                  3
What kind of creepy experiences have the Google Glass
                     team personally experienced?




50 Questions for Little Sister                                    4
Is decision making around what is or isn’t creepy
          influenced by life experiences and in particular creepy
                              life experiences?




50 Questions for Little Sister                                      5
Do we normalise creepy?




50 Questions for Little Sister                             6
Do we normalise creepy?
                                         How?




50 Questions for Little Sister                             7
Do we normalise creepy?
                                         How?
                                 Over what time frame?




50 Questions for Little Sister                             8
Do we normalise creepy?
                                         How?
                                 Over what time frame?
                                         Why?




50 Questions for Little Sister                             9
Do we normalise creepy?
                                How?
                        Over what time frame?
                                Why?
             What happens when normalisation doesn’t occur?


50 Questions for Little Sister                                10
What personal data can a commercial company obtain
                       with a person’s consent?




50 Questions for Little Sister                                 11
What personal data can a commercial company obtain
                       with a person’s consent?
                      How is that data is stored?




50 Questions for Little Sister                                 12
What personal data can a commercial company obtain
                       with a person’s consent?
                      How is that data is stored?
                          How can it be used?




50 Questions for Little Sister                                 13
What personal data can a commercial company obtain
                        with a person’s consent?
                       How is that data is stored?
                          How can it be used?
               Just how informed is “informed consent?”


50 Questions for Little Sister                                 14
Does Google know how its going to use the data when it
                             collects it?




50 Questions for Little Sister                                    15
Does Google know how its going to use the data when it
                                collects it?
         How much of the value of that data is revealed through
         correlating it with other sources of (yet unknown) data?




50 Questions for Little Sister                                      16
What are the social norms where you live?




50 Questions for Little Sister                                 17
Who has the right to push the boundaries of those
                              social norms?




50 Questions for Little Sister                                   18
Who has the right to push the boundaries of those
                              social norms?
                             Which norms?




50 Questions for Little Sister                                   19
Who has the right to push the boundaries of those
                              social norms?
                              Which norms?
                           Acceptable to whom?




50 Questions for Little Sister                                   20
Is it your social obligation as a non-Google employee to
                 help Google executives understand creepy?




50 Questions for Little Sister                                      21
Is it your social obligation as a non-Google employee to
                 help Google employees understand creepy?




50 Questions for Little Sister                                      22
Which Google executives do you think will best benefit
                      from this understanding?




50 Questions for Little Sister                                    23
Which Google executives do you think will best benefit
                      from this understanding?
                         Where do they live?




50 Questions for Little Sister                                    24
Which Google employees do you think will best benefit
                      from this understanding?




50 Questions for Little Sister                                   25
Which Google employees do you think will best benefit
                      from this understanding?
                         Where do they live?




50 Questions for Little Sister                                   26
Who are their friends?




50 Questions for Little Sister                            27
Who are their friends?
                                  Where do they live?




50 Questions for Little Sister                            28
Where is their family today?




50 Questions for Little Sister                                  29
Does asking these questions make you feel creepy?




50 Questions for Little Sister                                   30
Does asking these questions make you feel creepy?
                                  Why?




50 Questions for Little Sister                                   31
Does a Google employee asking these questions about
            you, your friends and family make you feel creepy?




50 Questions for Little Sister                                   32
Does a Google employee asking these questions about
            you, your friends and family make you feel creepy?
                                   Why?




50 Questions for Little Sister                                   33
Does Google having this information, in real time,
            about you, your friends, your family make you feel
                                 creepy?




50 Questions for Little Sister                                   34
Does Google having this information, in real time,
            about you, your friends, your family make you feel
                                  creepy?
                                 Why not?




50 Questions for Little Sister                                   35
What are the properties of different kinds of creepy?




50 Questions for Little Sister                                     36
How do you rationalise what you do or don’t find creepy?




50 Questions for Little Sister                                     37
How do you rationalise what you do or don’t find creepy?
                   Is it smart to rationalise creepy?




50 Questions for Little Sister                                     38
To what extent are Glass feeds monitored and by whom?




50 Questions for Little Sister                                  39
To what extent are Glass feeds monitored and by whom?
                      What is being monitored?




50 Questions for Little Sister                                  40
To what extent are Glass feeds monitored and by whom?
                 What is being monitored?
What mechanisms are in place to react to events being monitored?




50 Questions for Little Sister                                 41
To what extent are Glass feeds monitored and by whom?
                 What is being monitored?
What mechanisms are in place to react to events being monitored?
             How timely are these mechanisms?




50 Questions for Little Sister                                 42
To what extent are Glass feeds monitored and by whom?
                 What is being monitored?
What mechanisms are in place to react to events being monitored?
             How timely are these mechanisms?
                Do these mechanisms scale?


50 Questions for Little Sister                                 43
To what extent are Glass feeds monitored and by whom?
                 What is being monitored?
What mechanisms are in place to react to events being monitored?
             How timely are these mechanisms?
                Do these mechanisms scale?
         How else might these mechanisms be used?

50 Questions for Little Sister                                 44
When will be the first life saved through Glass?




50 Questions for Little Sister                                    45
When will be the first life saved through Glass?
                        How will the story unfold?




50 Questions for Little Sister                                    46
When will be the first life saved through Glass?
                       How will the story unfold?
          What tools will the storytellers have at their disposal?




50 Questions for Little Sister                                       47
When will be the first highly publicised porn movie shot
                               with Glass?




50 Questions for Little Sister                                     48
When will be the first rape experienced through Glass?




50 Questions for Little Sister                                    49
When will be the first rape experienced through Glass?
                            As a perpetrator?




50 Questions for Little Sister                                    50
When will be the first rape experienced through Glass?
                            As a perpetrator?
                              As a victim?




50 Questions for Little Sister                                    51
When will be the first murder attributed to Glass?




50 Questions for Little Sister                                    52
When will be the first murder attributed to Glass?
                            As a perpetrator?




50 Questions for Little Sister                                    53
When will be the first murder attributed to Glass?
                            As a perpetrator?
                                As a victim?




50 Questions for Little Sister                                    54
When will be the first suicide be experienced
                               through Glass?




50 Questions for Little Sister                                   55
When will be the first suicide be experienced
                               through Glass?
                          Will it be available live?




50 Questions for Little Sister                                   56
When will be the first suicide be experienced
                               through Glass?
                          Will it be available live?
                  Will someone make revenue by sharing it?




50 Questions for Little Sister                                   57
How many lives are ended or saved thru mobile phone
                             use each year?




50 Questions for Little Sister                                  58
What are the norms around showing the gore from
                      violent crime in your country?




50 Questions for Little Sister                                59
What are the norms around showing the gore from
                    violent crime in other countries?




50 Questions for Little Sister                                60
Which companies advocate a free and open internet?




50 Questions for Little Sister                                  61
Which companies advocate a free and open internet?
          How is this free and open internet influenced by local
                              social norms?




50 Questions for Little Sister                                     62
How long does it take for creepy experiences to fade?




50 Questions for Little Sister                                     63
How long does it take for creepy experiences to fade?
                              Do they fade?




50 Questions for Little Sister                                     64
How long does it take for creepy experiences to fade?
                              Do they fade?
             What are the consequences of them not fading?




50 Questions for Little Sister                                     65
How do humans cope with creepy experiences?




50 Questions for Little Sister                                66
When and how do we reflect upon on what was creepy?




50 Questions for Little Sister                                 67
What tools do we reflect upon or recall creepy?




50 Questions for Little Sister                                    68
Who owns those tools?




50 Questions for Little Sister                           69
What is their motivation today?




50 Questions for Little Sister                               70
What is their motivation today?
                                     Tomorrow?




50 Questions for Little Sister                               71
What creepy things from 100 years ago are still creepy?




50 Questions for Little Sister                                     72
What creepy things from 10 years ago are still creepy?




50 Questions for Little Sister                                     73
What creepy things from 1 year ago are still creepy?




50 Questions for Little Sister                                     74
What creepy things from 1 year ago are still creepy?
                             And to whom?




50 Questions for Little Sister                                     75
Which creepy things from years gone by are now
                recognised as art forms in their own right?




50 Questions for Little Sister                                 76
Which creepy things from years gone by are now part of
                          your everyday life?




50 Questions for Little Sister                                    77
50 Questions for Little Sister
“There is but one remedy for the amateur photographer.
Put a brick through his camera whenever you suspect he
                has taken you unawares.”
“There is but one remedy for the amateur photographer.
Put a brick through his camera whenever you suspect he
                has taken you unawares.”
               Amateur Photographer magazine, 1885

                          context here
“Our moral character dwindles as
 our instruments get smaller.”
“Our moral character dwindles as
 our instruments get smaller.”
       Amateur Photographer, 1910

             context here
“True character is what you do when nobody's looking”
That energy? Channel it.
That energy? Channel it.

      #qsforglass

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50 Questions for Little Sister

  • 1. 50 Questions for Little Sister
  • 2. Our traditional bogeyman for privacy was Big Brother and its physical manifestation - close circuit TV. 50 Questions for Little Sister
  • 3. Little Sister is socially active, curious, sufficiently tech- savvy, growing up in the land of “free”, getting on with life and creating a digital exhaust that is there for the taking. context here 50 Questions for Little Sister
  • 4. As a product that is both on-your-face and in-your-face, Google Glass is primed to become a lightening rod for a wider discussion around privacy, what constitutes acceptable behaviour in public spaces and the cities we want to live in. context here 50 Questions for Little Sister
  • 5. “Google policy is to get right up to the creepy line and not cross it.” Eric Schmidt, October 2010 context here 50 Questions for Little Sister
  • 6. Can “creepy” be measured? 50 Questions for Little Sister 1
  • 7. Can “creepy” be placed on a line? 50 Questions for Little Sister 2
  • 8. What kind of creepy experiences have the Google executive team personally experienced? 50 Questions for Little Sister 3
  • 9. What kind of creepy experiences have the Google Glass team personally experienced? 50 Questions for Little Sister 4
  • 10. Is decision making around what is or isn’t creepy influenced by life experiences and in particular creepy life experiences? 50 Questions for Little Sister 5
  • 11. Do we normalise creepy? 50 Questions for Little Sister 6
  • 12. Do we normalise creepy? How? 50 Questions for Little Sister 7
  • 13. Do we normalise creepy? How? Over what time frame? 50 Questions for Little Sister 8
  • 14. Do we normalise creepy? How? Over what time frame? Why? 50 Questions for Little Sister 9
  • 15. Do we normalise creepy? How? Over what time frame? Why? What happens when normalisation doesn’t occur? 50 Questions for Little Sister 10
  • 16. What personal data can a commercial company obtain with a person’s consent? 50 Questions for Little Sister 11
  • 17. What personal data can a commercial company obtain with a person’s consent? How is that data is stored? 50 Questions for Little Sister 12
  • 18. What personal data can a commercial company obtain with a person’s consent? How is that data is stored? How can it be used? 50 Questions for Little Sister 13
  • 19. What personal data can a commercial company obtain with a person’s consent? How is that data is stored? How can it be used? Just how informed is “informed consent?” 50 Questions for Little Sister 14
  • 20. Does Google know how its going to use the data when it collects it? 50 Questions for Little Sister 15
  • 21. Does Google know how its going to use the data when it collects it? How much of the value of that data is revealed through correlating it with other sources of (yet unknown) data? 50 Questions for Little Sister 16
  • 22. What are the social norms where you live? 50 Questions for Little Sister 17
  • 23. Who has the right to push the boundaries of those social norms? 50 Questions for Little Sister 18
  • 24. Who has the right to push the boundaries of those social norms? Which norms? 50 Questions for Little Sister 19
  • 25. Who has the right to push the boundaries of those social norms? Which norms? Acceptable to whom? 50 Questions for Little Sister 20
  • 26. Is it your social obligation as a non-Google employee to help Google executives understand creepy? 50 Questions for Little Sister 21
  • 27. Is it your social obligation as a non-Google employee to help Google employees understand creepy? 50 Questions for Little Sister 22
  • 28. Which Google executives do you think will best benefit from this understanding? 50 Questions for Little Sister 23
  • 29. Which Google executives do you think will best benefit from this understanding? Where do they live? 50 Questions for Little Sister 24
  • 30. Which Google employees do you think will best benefit from this understanding? 50 Questions for Little Sister 25
  • 31. Which Google employees do you think will best benefit from this understanding? Where do they live? 50 Questions for Little Sister 26
  • 32. Who are their friends? 50 Questions for Little Sister 27
  • 33. Who are their friends? Where do they live? 50 Questions for Little Sister 28
  • 34. Where is their family today? 50 Questions for Little Sister 29
  • 35. Does asking these questions make you feel creepy? 50 Questions for Little Sister 30
  • 36. Does asking these questions make you feel creepy? Why? 50 Questions for Little Sister 31
  • 37. Does a Google employee asking these questions about you, your friends and family make you feel creepy? 50 Questions for Little Sister 32
  • 38. Does a Google employee asking these questions about you, your friends and family make you feel creepy? Why? 50 Questions for Little Sister 33
  • 39. Does Google having this information, in real time, about you, your friends, your family make you feel creepy? 50 Questions for Little Sister 34
  • 40. Does Google having this information, in real time, about you, your friends, your family make you feel creepy? Why not? 50 Questions for Little Sister 35
  • 41. What are the properties of different kinds of creepy? 50 Questions for Little Sister 36
  • 42. How do you rationalise what you do or don’t find creepy? 50 Questions for Little Sister 37
  • 43. How do you rationalise what you do or don’t find creepy? Is it smart to rationalise creepy? 50 Questions for Little Sister 38
  • 44. To what extent are Glass feeds monitored and by whom? 50 Questions for Little Sister 39
  • 45. To what extent are Glass feeds monitored and by whom? What is being monitored? 50 Questions for Little Sister 40
  • 46. To what extent are Glass feeds monitored and by whom? What is being monitored? What mechanisms are in place to react to events being monitored? 50 Questions for Little Sister 41
  • 47. To what extent are Glass feeds monitored and by whom? What is being monitored? What mechanisms are in place to react to events being monitored? How timely are these mechanisms? 50 Questions for Little Sister 42
  • 48. To what extent are Glass feeds monitored and by whom? What is being monitored? What mechanisms are in place to react to events being monitored? How timely are these mechanisms? Do these mechanisms scale? 50 Questions for Little Sister 43
  • 49. To what extent are Glass feeds monitored and by whom? What is being monitored? What mechanisms are in place to react to events being monitored? How timely are these mechanisms? Do these mechanisms scale? How else might these mechanisms be used? 50 Questions for Little Sister 44
  • 50. When will be the first life saved through Glass? 50 Questions for Little Sister 45
  • 51. When will be the first life saved through Glass? How will the story unfold? 50 Questions for Little Sister 46
  • 52. When will be the first life saved through Glass? How will the story unfold? What tools will the storytellers have at their disposal? 50 Questions for Little Sister 47
  • 53. When will be the first highly publicised porn movie shot with Glass? 50 Questions for Little Sister 48
  • 54. When will be the first rape experienced through Glass? 50 Questions for Little Sister 49
  • 55. When will be the first rape experienced through Glass? As a perpetrator? 50 Questions for Little Sister 50
  • 56. When will be the first rape experienced through Glass? As a perpetrator? As a victim? 50 Questions for Little Sister 51
  • 57. When will be the first murder attributed to Glass? 50 Questions for Little Sister 52
  • 58. When will be the first murder attributed to Glass? As a perpetrator? 50 Questions for Little Sister 53
  • 59. When will be the first murder attributed to Glass? As a perpetrator? As a victim? 50 Questions for Little Sister 54
  • 60. When will be the first suicide be experienced through Glass? 50 Questions for Little Sister 55
  • 61. When will be the first suicide be experienced through Glass? Will it be available live? 50 Questions for Little Sister 56
  • 62. When will be the first suicide be experienced through Glass? Will it be available live? Will someone make revenue by sharing it? 50 Questions for Little Sister 57
  • 63. How many lives are ended or saved thru mobile phone use each year? 50 Questions for Little Sister 58
  • 64. What are the norms around showing the gore from violent crime in your country? 50 Questions for Little Sister 59
  • 65. What are the norms around showing the gore from violent crime in other countries? 50 Questions for Little Sister 60
  • 66. Which companies advocate a free and open internet? 50 Questions for Little Sister 61
  • 67. Which companies advocate a free and open internet? How is this free and open internet influenced by local social norms? 50 Questions for Little Sister 62
  • 68. How long does it take for creepy experiences to fade? 50 Questions for Little Sister 63
  • 69. How long does it take for creepy experiences to fade? Do they fade? 50 Questions for Little Sister 64
  • 70. How long does it take for creepy experiences to fade? Do they fade? What are the consequences of them not fading? 50 Questions for Little Sister 65
  • 71. How do humans cope with creepy experiences? 50 Questions for Little Sister 66
  • 72. When and how do we reflect upon on what was creepy? 50 Questions for Little Sister 67
  • 73. What tools do we reflect upon or recall creepy? 50 Questions for Little Sister 68
  • 74. Who owns those tools? 50 Questions for Little Sister 69
  • 75. What is their motivation today? 50 Questions for Little Sister 70
  • 76. What is their motivation today? Tomorrow? 50 Questions for Little Sister 71
  • 77. What creepy things from 100 years ago are still creepy? 50 Questions for Little Sister 72
  • 78. What creepy things from 10 years ago are still creepy? 50 Questions for Little Sister 73
  • 79. What creepy things from 1 year ago are still creepy? 50 Questions for Little Sister 74
  • 80. What creepy things from 1 year ago are still creepy? And to whom? 50 Questions for Little Sister 75
  • 81. Which creepy things from years gone by are now recognised as art forms in their own right? 50 Questions for Little Sister 76
  • 82. Which creepy things from years gone by are now part of your everyday life? 50 Questions for Little Sister 77
  • 84. “There is but one remedy for the amateur photographer. Put a brick through his camera whenever you suspect he has taken you unawares.”
  • 85. “There is but one remedy for the amateur photographer. Put a brick through his camera whenever you suspect he has taken you unawares.” Amateur Photographer magazine, 1885 context here
  • 86. “Our moral character dwindles as our instruments get smaller.”
  • 87. “Our moral character dwindles as our instruments get smaller.” Amateur Photographer, 1910 context here
  • 88. “True character is what you do when nobody's looking”
  • 90. That energy? Channel it. #qsforglass