Reference PR projects by Jana Rumlova
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Reference PR projects by Jana Rumlova

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1. Previous working experience and references ...

1. Previous working experience and references
2. Reference projects proposed, managed and realized by JR
3. List of the practices & specials & services
4. provide by JR

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Reference PR projects by Jana Rumlova Reference PR projects by Jana Rumlova Presentation Transcript

  • Introduction Jana Rumlova has been working in a PR branch for almost nine years. Last two years she was responsible for leading and provide an external PR services for PUMA® Czech Republic, one year as the independent external PR manager. It was the long-term co-operation, based on Jana Rumlová as a person, not on agency´s experiences. The succes of her work was the increase of PUMA coverage over two hundred percent within the one year of working for PUMA Czech Republic. Scope of her works involved: the co-ordination of PR activities PUMA Slovakia the co-ordination within the network & the worldwide branches campaigns evaluating and results reporting media relations event management press releases and other press materials writing visuals and photographs production fashion and other events production
  • Introduction Before she worked for three years at Weber Shandwick Prague, where she managed the agency’s Siemens (BenQ) Mobile account, then launched and one year managed an account of the premium brand – Nespresso as well as she launched the H&M stores in the Czech Republic. She was co-responsible for a range of programs covering lifestyle media relations. Jana’s exceptional inventiveness has earned her high esteem and friendships especially among lifestyle fashion journalists. She broke new ground for Siemens Mobile in life-style magazines where its products feature prominently. Thanks to her interest for novel and attention to detail, SM Czech tops the client’s internal table of media hits. Starting her PR experiences, Jana came to Weber Shandwick after four years at Mmd Public Relations, there she was responsible, e.g. for the media monitoring and relations of the Intel account, co-operate with the manager of Nokia account, as well as telco operator GTS and after a brief spell at GCI. Jana´s experience also covers crisis communications, as well as the fashion and any different types of event organizing & management. Jana graduated from the Economic Faculty of Liberec Technical University (Czech Republic). She speaks English, has working knowledge of German. She is very well oriented a lot in the areas of fashion & design & architecture, and except of this she loves snowboarding surfing, kite-boarding and wakeboarding. Contact details: Email : [email_address] GSM: +420 739 418 159
    • Client: BenQ Mobile (former Siemens Mobile) I.- ( long-term co-operation)
    • Targets:
    • Communication support for Siemens mobile phones – the main aim to maximized a visibility and positive publicity concerning the Siemens devices and presentation the devices in the lifestyle media
    • Increasing a perception that Siemens devices aren´t only the high- tech stuff but unique accessories as well
    • Building & Strengthening the relationship with the key media
    • Strategy:
    • PR planning, Strategy of brand communication & strategy of separate product planning
    • Media Relations
      • Writing of press releases & adaptation of the international issues
      • Pro-active communication – offering the press materials & images, success story writing, etc.
      • Press materials on journalist´s request writing
    • Event management
    • Production of image photographs – fashion images better let say „fashion with mobile phones“
    • Clients Relationship – newsletter, Loyalty program for BenQ (Siemens) users, etc.
    • Co-promotion with partners from different area of FCMG area of business – eg. the project of co-operation with COTY (producer of cosmetic articles) or the extensive co-operation with Marionnaud (well-known international network of perfumeries)
    • VIP´s – testimonial PR
    • Organizing & Execution of media trips (international as well as national trips)
    • Competitions in Media (readers´ competitions) & consumers´ competitions with a co-operating partners
    • Product sampling – tests in media
    • Reporting, media analyses
    Previous Experience – Jana Rumlová (single-handed realization or managing under the agency Weber Shandwick)
    • Client: BenQ Mobile (former Siemens Mobile) – II .
    • Event management (detailed)
      • Formal press conference & gathering organization
      • Informal meeting with key media
        • Events in an unconventional conception with the main aim to grip the journalist´s audience in other way than others
        • The scenarios (concepts) of launch events were always proposed so that journalists could test unique features of the launched BenQ products
        • Launching the new products internationally
    • Achieved Success:
    • The Best Product PR within Siemens Mobile Group for year 2005
      • Evaluated within the CEE region
    • Achieved 400% growth of BenQ coverage (evaluated year-to-year)
      • growth from av e r e g e 16 articles per month to 67 articles per month
  • Reference project: Press conference - Launc h of BenQ Mobile Phones new collection PRESS CONFERENCE FOR LAUNCH OF NEW MOBIL PHONES BENQ-SIEMNS, GALERIE U KŘIŽOVNÍKŮ, 13.6.2006
    • The Best Product PR within Siemens Mobile Group for year 2005
    • Scenario was conceived as the varnishing day of flower arts
    • Taken place in the Prague Gallery „U Křižovníků“ near by Charles Bridge and Vltava river and in the place with the nicest view in Prague
    PRESS CONFERENCE FOR LAUNCH OF NEW MOBIL PHONES BENQ-SIEMNS, GALERIE U KŘIŽOVNÍKŮ, 13.6.2006
  • Reference project : Production of Fashion images for BenQ/Siemens Mobile I.
    • Reference project:
    • Production of Fashion images for BenQ/Siemens Mobile II .
    • Co-operation with the Czech VIPs – Simona Krainová
        • the face of the luxury handy Siemens ESCADA SL65
    • Client: OLYMPUS exactly m:robe (i nternational – project basis )
    • Targets:
    • International launch event taken place in one of the hottest club in London – in THE SKETCH
    • Launch of new, design unique music accessory
    • Strategy:
    • Media Relations
      • Writing of press releases
      • Pro-active communication – offering the press materials & images, success story writing, etc.
      • Press materials on journalist´s request writing
    • Event management
      • Execution in co-operation with the London Event Agency Momentum
    • VIP´s – testimonial PR
    • Product sampling – tests in media
    • Organizing & Execution of media trips (international as well as national trips)
    • Reporting, media analyses
  • Reference project: Launch of MP3 player m:robe by OLYMPUS at London´s well-known club The Sketch
    • Client: Nestlé Nespresso – I. ( long-term co-operation )
    • Targets:
    • Launch premium brand Nespresso on the Czech market
    • A big boom party – festive opening of the very first Nespresso Boutique Bar in the world
    • Communication support for Nespresso premium coffee as well as for their design coffee machines and accessories – the main aim to maximized a visibility and positive publicity and presentation the devices in the lifestyle media
    • Building & Strengthening the relationship with the key media
    • Strategy:
    • Festive Launch of Brand Nespresso in the Czech Republic
      • Festive Opening Press Conference – represented by Nestlé Nespresso S.A. Executive Managers from Switzerland
      • VIP party at the most luxury street in the Prague – in Parizska street (took place in the big tent, outside the Nespresso Boutique Bar)
        • WS proposed to realize during the event a charity auction - because of the better promoting in the media
        • Auctioned was the first model of coffee machine Nespresso Le Cube, especially signed by George Clooney (he is the face of Nespresso)
        • An auction profit was donated to the Foundation of Tereza Maxová
    • This project Jana´s project (idea) was adopted by another countries where were the Nespresso boutique opened
    • Managing interviews with the Nespresso Executives & Representatives
    • Client: Nestlé Nespresso – II.
    • Strategy:
    • Long-term Communication Activity
    • PR planning, Strategy of brand communication & strategy of separate product planning
    • Media Relations
      • Writing of press releases & adaptation of the international issues
      • Pro-active communication – offering the press materials & images, success story writing, etc.
      • Press materials on journalist´s request writing
    • Event management – press gatherings in Nespresso Boutique Bar
    • Co-operation with VIP´s – testimonial PR
    • Competitions in Media (readers´ competitions) & consumers´ competitions with a co-operating partners
    • Product sampling – tests in media
    • Reporting, media analyses
    • Reference project:
    • VIP Big Boom Party – Festive Opening of the First Nespresso BB in the World
      • - About 200 VIP guests
    • Client: Hannes & Mauritz – I. ( project basis )
    • Targets:
    • Organization of Opening Events - H&M shops in the Czech Republic
    • Launch of H&M´s brand for teens – DIVIDED – on the Czech market and opening of the first DIVIDED store in Prague
    • Opening party
    • Building & Strengthening the relationship with the key media
    • Strategy:
    • Strategy of events planning, Strategy of brand and events´ communication
    • Media Relations
      • Writing of press releases & adaptation of the international issues
      • Pro-active communication – offering the press materials & images, success story writing, etc.
    • Event management
    • Product placement
    • Reporting, media analyses
    • Client: PUMA Czech Republic
    • single-handed realization
    • Targets:
    • Communication support for PUMA – the main aim to maximized a visibility and positive publicity concerning the PUMA brand as well as products and presentation the stuff within the lifestyle media
      • Preparing press materials at request exactly following the editors´ needs
      • Preparing the topic PRESS CD containing the press materials as well as press images, or movies
    • To maximalize product placements
      • Preparing the shooting kits for fashion stylists & fashion editors
      • Be ready for supporting at the PUMA Stores
      • Providing relevant information about PUMA Stuff available currently at the PUMA Stores
    • Still strengthening the relationship with the PUMA key media
      • Informal, better let to say, friendship meetings
    • Increasing visibility through the festive events & another unique, new conception events
    • Co-operation with PUMA Friendly faces / to support the product placements
    • Increasing a perception that PUMA isn´t only the sport brand but produces the wide range of lifestyle fashion and luxury goods as well
    • Main goals:
      • To be ready for providing the journalists what do they want & need & request
      • To be a reliable authority & partner and produce benefits
      • To really get involved in the client´s world – understand the product & philosophy
    • Client: PUMA Czech Republic
    • single-handed realization
    • Strategy:
    • PR planning
    • Media Relations
      • Writing of press releases & adaptation of the international issues
      • Pro-active communication – offering the press materials & images, success story writing, etc.
      • Press materials on journalist´s request writing
    • Event management
    • fashion shows and other festive events as well as product launches and press gatherings
    • Seeking the presentation opportunities not only within the fashion area - opportunities „how to bring PUMA to people“
    • VIP´s – testimonial PR
      • Support & co-operation with PUMA friendly faces
    • Clients Relationship – helping with the retail because of the above standard relationships with the fasioned people (boutique owners, stylists, fashion editors, etc)
    • Co-promotion with partners from different area of fashion and lifestyle area of business
    • Organizing & Execution of media trips (international as well as national trips)
    • Reporting, media analyses
  • Reference project: Marcel Wanders by PUMA 2007
    • Targets:
    • The Marcel Wanders by PUMA collection including the picnic accessories designed for Summer 2007 was presented through a non-traditional approach to the public and a press audience as well.
    • The main aim was to introduce the picnic accessories in media-catchy way through attractive approach and let the potential customers/journalists practice the pieces from collection in the stylized beach. The beach with sands and grass was stored up in front of the PUMA Concept Store, in the street Na Příkopě (belonging between the 10 most expensive street in the world).
    • Event Objective:
    • Primarily
    • To increase media coverage for picnic collection (short lead objective)
    • Secondary
    • To strengthen relationship between PUMA and sorted medias. (long lead objective)
    • To increase awareness that PUMA co-operate with the best international designers not only fashion, but as well the product designers
    Marcel Wanders by PUMA  Marcel Wanders by PUMA  Launch Event – passers-by and Marcel wanders by PUMA Collection (except flip-flops) exhibited on the sands beach as well as in a store front
  • Reference project: Marcel Wanders by PUMA 2007
    • Scenario/Launch Concept:
    • The launch conception was split into the two parts – an activity realized to attract the passers-by and the second was aiming to the media and any partners close to PUMA.
    • Outside the PUMA Concept Store was built up a beach with real grass and sea sand. There were (except the flip-flop) all of the Marcel Wanders by PUMA accessories displayed for disposal of passers-by. Two hostesses invited them to see what Marcel Wanders mean by a motto “to lounge in style”.
    • On the beach could people rest on the THE TOWELS or THE BUBBLE LOUNGE UNDER THE TENT, play with THE BEACH BALL and drink Marcel Wanders by PUMA (black&white Virgin Colada) cocktail drink. The outdoor venue was for passers-by till 6 PM opened, after that only for party attendants was accessible.
    • Within the whole day a PUMA mix/music played. For the evening party we invited one of the PUMA VIP friendly faces, DJ LUCCA ( last two years awarded as the best DJ in the Czech Republic) to mix music.
    • For the evening party were a spectrum of long-lead media (lifestyle, consumer, as well as the business and living media representatives), as well as short-lead media (eg. tabloid media because of the VIP friendly faces participations) invited for the event. Finally, 36 journalists from 65 confirmed joined the evening party. Except the journalists, some of the business & retails´ partner and VIP faces attended the evening launch party moderated by Zuzka Belohorcova, former Slovakia (now let can say Czech) moderator and model.
    • Each editor received a Marcel Wanders by PUMA CD press kit that involved press pictures of the MW by PUMA collection and Marcel Wanders headshots, with all press materials related to the launched products. Any of participated journalists (the key contacts) got a giveaway as well – the Marcel Wanders by PUMA joggler.
  • Reference project: Marcel Wanders by PUMA 2007
    • Overview of press reactions:
    • Yellow, Petr Jansa (Fashion stylist): “TG collection is the best and the wittiest golf collection I´d ever seen. I would have to play golf because of that”
    • Dolce Vita*, Danice Kovářová (Editor): “PUMA event were nice encouragement of the day. That was s a pity that I had to be in my office for a whole day. I´d rather like to lounge on the beach and drink cocktails.”
    • FORMEN/JUICY, Jan Dvořák (deputy editor in chief): “I would like to be invited for the event such like this, every day! Good and witty idea to build a beach in the very centre of town! It´s a pity, that had to be damaged in the wake of the event”
    • ELLE, Iva Valová (editor, at this time she is pregnant): “Yeah, my unborn baby says, I like PUMA beach :) And I like humorous meanings. How better could be the picnic set launched then on the beach in the centre of Prague?”
    PUMA representative showes and introduces THE COOL CASE to Iva Valová (ELLE) and Petr Jansa (YELLOW magazine) Lounging in style on the sands beach in front of the PUMA  Concept Store!
  • Marcel Wanders by PUMA evening party, DJ lUCCA dee-jays The Marcel Wanders by PUMA event´s attendees listening to Zuzka Belohorcová introducing the Collection Zuzka Belohorcová (model & moderator) introduces the Collection, on a LCD screen behind Zuzka was the Marcel Wanders by PUMA loop showed within the whole day, as well as on LCD in the store front Along The Concept Store was the Marcel Wanders Pattern linked Coverage: Jirka acháček with his 3 weeks old son PUMA representative showes and introduces THE COOL CASE to Iva Valová (ELLE) and Petr Jansa (YELLOW magazine)
  • Marcel Wanders by PUMA  Launch Event - bar in the PUMA  Concept Store where were the Marcel Wanders (black & white) cocktails mixed Marcel Wanders by PUMA  Launch Event – passers-by could see the whole Marcel wanders by PUMA  Collection (except flip-flops) exhibited on the sands beach as well as in a store front Marcel Wanders by PUMA  Launch Event – set up the venue in front of the PUMA  Concept Store Marcel Wanders by PUMA  Launch Event – passers-by lounged on the sands beach in front of the PUMA  Concept Store, such like Marcel Wanders, in style!
  • Design&Home - September 2007 (3 pages) Dolce Vita - August 2007 Dolce Vita - August 2007 Style - September 2007 Instinkt - 9 August 2007 Maxim - August 2007 Coverage report I. – Marcel Wanders by PUMA
  • Coverage Report II. Yellow - September 2007 T3 - July 2007 D o l c e V i t a J a n u a r y 2008 Žena a zivot – 27th July 2007 Fashion Club – March 2008 Dolce Vita - August 2007 FORMEN - July 2007
  • Reference project: Urban Mobility AW07
    • Event Overview:
    • URBAN MOBILITY- a new collection by PUMA designed to meet the needs of people living in a hectic urban environment was presented through a non-traditional approach to the public as well as to the broad range of media representatives and fashion professionals.
    • The main goals of the event were to introduce Urban Mobility collection by PUMA in a creative and stylish way to attract attention of media representatives and potential customers and to announce that PUMA entered a premium accessories market segment through this collection whereas this segment represented a completely new area of business for PUMA.
    Lejla Abbasová (moderator, model, dancer & PUMA friendly) stood before the wall of URBAN MOBILITY and had a talk with Tonya Graves (singer of Monkey Business band & PUMA friendly) The first guests ´re coming...
    • For a sophisticated and creative launch of the collection emphasizing the premium character of the products the first street art designed fashion store in Prague was chosen to host the event. The store, located in Dušní Street in the center of Prague - in a quarter that belongs to the most fashionable and luxurious ones in Prague, provides mainly premium products to customers and offered PUMA’s items designed by Rudolph Dassler in the past.
    • The guests, who attended the event, had the unique chance to try out and explore the items from all the three categories of URBAN MOBILITY collection including the Urban Mobility Edition Bag as well as PUMA 8-Speed Urban Mobility Bike that became one of the most admired pieces of the event.
  • Reference project: Urban Mobility AW07 UM Invitation
    • Scenario/Launch Concept
    • The launch concept was prepared in correspondence with the main theme of the collection - freedom of movement. Thus, the video made by the world-known photographer Ryan McGinley was shown at the entrance of the store to transmit the whole atmosphere of the collection and to make the guests feel easiness of movement. Moreover the video uses concept of naked models to support the freedom of movement therefore this concept was implemented into the scenario of the event as well by employing three naked models who were wearing accessories from the collection directing attention to the launched collection.
    • The atmosphere of the event was backed up by colorful setting of the store (i.e. placement of products according to their color etc.) to transmit positive spirit of the collection. During the event light and stylish food was served to underline the concept of the collection.
    • Variety of media representatives including journalists, editors and fashion stylists from leading lifestyle, fashion, consumer and business print and on-line media were invited to the launch. Short-lead media were invited as well because of the presence of couple VIP and celebrities endorsing PUMA clothing.
    • 39 media repres showed up for the event. The event was also visited by third parties representatives that contributed to the event in some way as for example general manager of the Kebab store as well as other VIPs as Miki Křen, actor, who also hosted the launch of the collection. At the beginning of the event PUMA Urban Mobility press kits including Ryan McGinley video, photos of the world’s PUMA friendly faces and press materials related to the launched collection were distributed among journalists, editors and stylists.
  • Reference project: Urban Mobility AW07 Moderator of the UM Evening Miki Křen (an actor) showed the luxury UM limited bag
    • Event Objective:
    • Primarily
    • To ensure media coverage and public’s awareness of the collection (short lead objective)
    • To positioned the products as MUST HAVE this Autumn
    • Secondary
    • To increase awareness among public about Puma entering the premium accessories - category, a brand new market segment for PUMA
    • To strengthen relationship between PUMA and sorted media (long lead objective)
    • Venue:
    • Catering was served very unconventionally. Fruit & vegetables were placed to wash basins on the wall, grilled skewers be hanged on clothes-racks instead of clothes. Because of a name of the store is KEBAB STORE – kebab as a meal was served to the guest. In front of the store a grill has been placed, so the guests could spend time outside as well. At the top of the wall, the McQinley movie is seen.
    • In the front of the biggest white wall sat one of the naked models on the UM 8-speed bike and up to her the Ryan McQinley movie was showed.
  • The venue with naked model Did any waiting list open? – Tonya (PUMA VIP friendly gave an indication for the limited UM model Miki´s introducing the UM collection Venue of KEBAB STORE The UM wall stylized for the UM launch party
  •  
  • Coverage Report I. Design & Home - November 2007 (4 pages ) Proč ne?! - October 2007 Dolce Vita - October 2007 Invogue.cz – 14.9.2008 Maxim – November 2007
  • Coverage Report II. Lucky Star October 2007 Femina.cz – 20.9.2008 Fashion Club – February 2008 Hype – December 2007 Lucky Star – December 2007 Dolce Vita – May 2007 Stuff - November 2007
  • Reference project: PUMA Ducati Monster Tour
    • Event Overview:
    • The PUMA Ducati Collection including the Sportlifestyle as well as performance apparel & footwear & accessories designed for the SS08 was presented through a non-traditional approach to the public and any media audience as well.
    • The main aim was to introduce the collection in media-catchy way through attractive approach and let the potential customers/journalists see the pieces from collection in the relation of the strong motorcycles Ducati Monster.
    • Event Objective:
    • Primarily
    • To introduce the PUMA brand in the relation with one of the most admired brand in the world of the Motosport – Ducati and launch the new collection PUMA Ducati to the public in catchy way
    • To increase awareness that PUMA co-operate with one of the best not only in the “car” sport (Ferrari, Red Bull Racing & Scuderia Toro Rosso, BMW), but as well in motorbike sport
    • Secondary
    • To strengthen relationship between PUMA and specialized moto/car media (longlead objective)
    Ducati Monster Tour PUMA  Ducati Monster Tour
  • Reference project: PUMA Ducati Monster Tour In the CR w ell known person Zuzka Belohorcová, PUMA Friendly, moderated the event
    • Scenario/Launch Concept – I.:
    • PUMA® in cooperation with MOTO ITALIA, Ltd., the exclusive representative for Ducati in the Czech Republic, brought the one-of-a-kind Ducati Monster Tour to the Czech Republic. The City of Prague, the tour was only stop in Eastern and Central Europe, were packed to the hilt with motorcycles. The event took place during the weekend of June 14-15, each day from 10 a.m. to 6 p.m.
    • PUMA was presenting new PUMA Ducati line of Sportlifestyle clothing, shoes and accessories. The main idea / topic of PUMA Ducati Monster Event was the demonstration showing of the new model Monster 696 in front of the Průmyslový Palác at the Trade Fair in Holešovice. Ducati let anyone with a Class A driver's license without kW limits try out the new "monster" for themselves.
    • During the whole day / event was also an accompanying program in the form of a prize contest. The visitors should answered the compete questions concerning the PUMA as well as the Ducati history / company / collections, etc.
    • During the Prague PUMA Ducati stop took place the BMX exhibition featuring Kamil Feifer, several-time CR BMX champion and his Monkey Crew, as well as there was a chance to evaluate the art of Mirek Lisý, in his daredevil show on the Ducati Monster 695. Throughout the event, DJ M-Sonic was spinning his dance beats, with refreshments provided by the "pros" from Zanzibar Praha. The first day of event was moderated by the Ondřej Turek, the moderator of the indie radio station Radio Wave, the second day Zuzka Belohorcová, former Slovakia (now let can say Czech) moderator and model and the PUMA friendly face, took the helm and entered to the moderation of the event.
    • Scenario/Launch Concept –II.:
    • For the whole day presentations were a spectrum of long-lead media (lifestyle, consumer, as well as specialized in Motosport), as well as short-lead media (eg. tabloid media because of the VIP friendly faces participations and the quite interesting scenario) invited for the event to test the really new motorbikes, watch the Sportlifestyle PUMA Ducati collection, extended by any PUMA Ducati Performance products. Invited media representatives as well as the visitors could - during the time, that event took place - rest by the bar with cocktail drinks or taste the one of the best coffee done by the Czech Master of Coffee in the category “Coffee in Good Spirits”, represented the Czech Republic at the 2008 World Barista Champion Competition took place in Copenhagen before a few days.
    • Finally 10media representatives swept by the even over the whole event. The event was targeted primarily for the public and for the “strong motorbikes´ lovers”.
    • The TV reportage was captured within the event and showed under the net.boomtv.cz internet broadcasting.
    • At the place of event took place, could every participated journalists receive the press information concerning the PUMA Ducati SS08Collection, the materials concerning launched model Ducati Monster 696, as well they could got the promo materials of each of the event participants.
    Reference project: PUMA Ducati Monster Tour Mirek Lisý during the exhibition ride with the Ducati Monster 695
    • Overview of press reactions:
    • Robert Čapek, Stuff (editor): “I was fairly excited, how does the PUMA Ducati collection look nice and civic, in spite of its origin goes from the root of Motosport. I think about any pieces for me and my wife as well - and I mention at the end, I´m not the Ducati fan!”
    • Pavel Eichler, Idnes.cz (editor): “The show was really good! The bike man – Mirek Lisý – is quite a crazy fellow. His exhibition is amazing, huge....what else to say? What he show is unbelievable! That´s pity, that I don´t own the A driver licen c e to could test the quite the same bike, what he used for his show!”
    Reference project: PUMA Ducati Monster Tour
  • Event Images I.
  • Event Images II.
  • TV Coverage Report
  • Reference project: PUMA 60th Anniversary
    • Event Overview:
    • PUMA prepared together with DJ Lucca - the most popular Czech female DJ (DJ of the Year in Dance Awards 2003, 2006 and 2007) – the premiere of the resident night in Mecca - Acapulco 60. Lucca was invited several attractive guests for the christening´s night of her new album Reformation.
    • For her party, prepared PUMA an additional surprise for fashion-oriented guests. In relation with Lucca and iF dance group led by sister Qaša, one of the most respected Czech dancers and choreographers, PUMA presented a unique fashion show in PUMA colours within a special set by DJ Lucca. Guests had the chance to see the latest fashion “gadgets” on the catwalk, complemented with some of the most famous and best known vintage products, but in a totally reformed interpretation. Along with the launch of Reformation album, the Saturday night were also devoted to the celebration of PUMA'S 60th birthday. The party were appeal not only to music connoisseurs, but also to all seekers of new trends and followers of sportlifestyle fashion.  
    • The guests of Acapulco 60 night included English minimal house princess Smokin Jo as well, known here, for instance, from her gigs at Radost FX, Roxy and Creamfields Central Europe festival. Smokin Jo has been voted DJ of the Year by prestigious British magazine DJ and is undoubtedly one of the most talented female DJs and producers of the UK as well as the global dance scene. Smokin Jo plays regularly at events such as Trade night in London's Turnmills, and in Cream, Pushca, Ministry of Sound, Renaissance, Progress, Sign of the Times, Miss Moneypennies, Pacha Ibiza, Space Ibiza and many other clubs. The event will also host a hair-styling show led by best hair stylists of Toni & Guy.
    If Dance group styled by JR; hair & make-up: Toni&Guy
  • Reference project: PUMA 60th Anniversary
    • Scenario/Launch Concept
    • T he launch concept was prepared in correspondence with the main topic of the evening - „PUMA 60 Anniversary“.
    • The atmosphere of the event was backed up by colorful setting of the store (i.e. placement of products according to their color etc.) to transmit positive spirit of the collection. During the event light and stylish food was served to underline the concept of the collection.
    • Variety of media representatives including journalists, editors and fashion stylists from leading lifestyle, fashion, consumer and business print and on-line media were invited to the launch as well as the business partners and any other third parties. Short-lead media were invited as well because of the presence of couple VIP and celebrities endorsing PUMA clothing.
    • More than 40 media repres showed up for the event. The event was also visited by more than 50 third parties representatives - business partners as well as the VIP faces.
    • PUMA dancers performed within the DJ Lucca set – special “60ies” choreography
    • Toni&Guy styled models hair and did make up stylin g , as well as the T&G repres followed the show by free hairdressing for the guests
    Zuzka Belohorcová with fiancé Vlasta Hájek and their friends from Scuderia Boys Club Choreographer, dancer Qaša with DJ Lucca and moderator Zuzka Belohorcová christened the first Lucca CD Reformation (from the left) Invitation
  • Reference project: PUMA 60th Anniversary
    • Venue:
    • For this occasion was the trendy club MECCA
    • ( www.mecca.cz)with unique design interior – one of the most recommended club in Prague a chosen.
    • The venue were stylized in a retro style – better let to say stylized to evoke “60ies”.
    • At the venue was the VIP section opened for media & PUMA partners as well as VIP friendly faces.
    • There were displayed the AW08 products as well as
    • SSO9 preview (available) on the Czech market.
    • All of the invited guests got the free consumma tion
    • tickets for drinks, during the evening the
    • buffet catering were served.
    • Event Objective:
    • Primarily
    • To ensure media coverage and public’s awareness
    • of the collection (short lead objective)
    • To celebrate the PUMA 60th Anniversary
    • and increase the brand awareness
    • To christen the premier DJ Lucca album
    • Secondary
    • To strengthen relationship between PUMA and sorted media
    • as well as the business partners and any other third parties
    • (long lead objective)
    • To celebrate the coming Christmas time
    Club MECCA
  • Event Images
  • Practices & Specials & Services Thank you for your time!
    • Product Communication - Standard Services
    • Media Relations
    • Product placement
    • Press releases – adaptation & writing Publishing
      • newsletters for the retailers
    • Event Management
    • VIP´s
    • Competition in media
    • Media Analysis / Monitoring / Reports
    • Special Projects
    • PR support for products or services launches on foreign markets via network cooperation
    • Outsourcing PR Specialists
    • Corporate Communications
    • Relations with Business Partners (B2B Communications) as well as with Employee
    • MAIN GOALS ARE:
    • To be ready for providing the journalists what do they want & need & request
    • To be a reliable authority & partner and produce benefits to the clients
    • To really get involved in the client´s world – understand the product & philosophy
    • Still think on the client and seek opportunities „how to bring him to people“