Successful Digital Experience Useful Useable Desirable Sustainable Social Reason Intuitive Differentiated Maintained Conversation Purpose Easy to use Memorable Supported Sharing Needs Accessible Aesthetic Evolving Community Scaling Networking NextBasics level Users, Brands, Business processes, Values etc. Ref: Original by David Armano 2007, modified by Teemu Arina
DIGITALIZATION IN ORGANIZATIONS Opportunities and sophistication Online Digital Email Website e-Business Collaboration Ecosystems Value W VisibilityComm Open In Im ays of W proving C unication hain Int novation orking egration
ROLES IN THE ECOSYSTEM Increases chances of survival by CATALYST supporting the growth of a living and functioning ecosystem. Aims to own and control a large DICTATOR portion of the ecosystem. Extracts more value from the MILKER ecosystem than contributes back. Builds specialized services & NICHE-PLAYER niche skills, which help the actor to differentiate from others.
http://twitter.com/cremebruleecart Over 8400 followers
AWARENESS SYSTEMS “...offer tremendous potential for innovation, with a wide range of forms and contexts for transforming the space around us.” – Panos Markopoulos et al. (2009)
COMMUNICATION CONTENT CONTEXT<<2000 2000-2008 2008>>3 MOBILE ERA’sRef: SPRXMobile
INFORMATION & ATTENTION “What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.” – Social Scientist Herbert Simon (1971)
CONTINUOUS PARTIALATTENTION– Linda Stone (1998)