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Gamification of Marketing
Gamification of Marketing
Gamification of Marketing
Gamification of Marketing
Gamification of Marketing
Gamification of Marketing
Gamification of Marketing
Gamification of Marketing
Gamification of Marketing
Gamification of Marketing
Gamification of Marketing
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Gamification of Marketing

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These are the slides I shared at the Meetup for Marketers

These are the slides I shared at the Meetup for Marketers

Published in: Design
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  • Nike wont reveal financial details about Nike +, but analysts say that the 55% growth in membership last year was important in driving sales in its Running division up 30% to 2.8 billion.
  • Players of My Rewards totalled 4.5 Million, Cards accounted for $3B in sales per year
  • *Please click on picture to activate the link”Monopoly in 2011, the sales in store increased 5.6% through this program and many customers making purchases just to get the ticket
  • *Please click on picture to activate the link”
  • A study in HBR by Fryer conducted as follows. Elementary school
  • http://www.interaction-design.org/books/gamification_at_work.htmlhttp://www.amazon.com/Gamification-Work-Designing-Engaging-Business/dp/8792964079/ref=sr_1_1?ie=UTF8&qid=1371751645&sr=8-1&keywords=gamification+at+work
  • Transcript

    1. 1 Gamification @ Marketing © 2013 Janaki Kumar All rights reserved Janaki Kumar | Design and Co-Innovation Center
    2. 2 © 2013 Janaki Kumar All rights reserved Gamification is the application of game design principles and mechanics to non-game environments.
    3. © 2013 Janaki Kumar All rights reserved 3 Nike…
    4. © 2013 Janaki Kumar All rights reserved 4 Starbucks…
    5. © 2013 Janaki Kumar All rights reserved 5 McDonald’s… https://www.youtube.com/watch?v=bgmj6oafTeI
    6. © 2013 Janaki Kumar All rights reserved 6 Is this the future we want? http://viewrz.com/video/jesseschell-the-future
    7. © 2013 Janaki Kumar All rights reserved 7 When Rewards can hurt….
    8. © 2013 Janaki Kumar All rights reserved 8
    9. © 2013 Janaki Kumar All rights reserved 9 Context is everything
    10. © 2013 Janaki Kumar All rights reserved 10
    11. 11 Gamification at Work Designing Engaging Business © 2013 Janaki Kumar All rights reserved Janaki Kumar Thank You @janaki Kumar Mario Herger

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