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  • 1. It’s Time for EngagementScott SchnaarsGM – EMEA@schnaars
  • 2. 70%
  • 3. BADGEVILLE#1 Gamification & Behavior Management Platform Award-Winning Technology!Serving World-Class Brands Across 20+ Industries!· One of the Fastest Growing SaaS Companies!· Founded in 2010!· Offices in Redwood City, Austin, New York, London!World-Class Team!In Over 18+ Countries !
  • 4. CUSTOMER SERVICE EXCELLENCEImprove customer service by making support functionsengaging and rewarding…40%FasterticketresponsetimeB U S I N E S S P R O C E S SO P T I M I Z A T I O N20%Fewer tickets filed
  • 5. Reward collaborative behaviors and empoweremployees to share knowledge more openlySOCIAL COLLABORATION41%USERCONSUMPTION2/3 1/2 2/5 4/5 3/5Points:  500  Rewards:  12  cglynch  unlocked  Transformer!  1  week  ago  10%VISITS21%USERACTIVITIESC O L L A B O R A T I V EW O R K F O R C E
  • 6. Maximize employee performance byencouraging new skills sets and completion of key programs50%FasterCourseCompletionLEARNING & COMPLIANCE E M P L O Y E EP E R F O R M A N C E
  • 7. Avoiding the PitfallsOr ‘How Do I Sell This To MyBoss?’
  • 8. 1. AVOID THE G-WORDAvoid gamification in front of the wrong audiences…It’s about behavior management andbusiness results
  • 9. EXAMPLE: EMCRAMP: Recognition, Awards and Motivation Program
  • 10. 2. IT’S ABOUT BEHAVIORSThat we can motivate and influence to drive engagementLog InShareComment PostStatusMessageWrite ReviewReply toDiscussionCheck inDocument Check outDocumentUpdate RecordConvert LeadCreate LeadEdit WikiOpenOpportunityClose a DealCloseSupportTicketFileSupportTicketOpenSupportTicketBeginCertificationFinishCertification$SubmitExpenseReport$ApproveExpenses
  • 11. 3. IT’S MORE THAN POINTS, BADGESAND LEADERBOARDSTapping into the human psycheI want to…makeprogress getrecognizedfor my workWIN!know how Icompare
  • 12. 4. IT’S ABOUT HARD BUSINESS VALUETie back to the ROI of the app in question…20%FasterTicketResponse200%MoreReviews63% of customers are more likely to purchase products after reading a reviewResolving tickets on the same dayreduces cost of services by 66%Sources: iPerceptions and UK Customer Satisfaction Index
  • 13. 5. IT’S AN ENTERPRISE INVESTMENTGamification must delight end users, but satisfy requirementsREQUIREDGame Mechanics ✔Portable Reputation Mechanics ✔Social Mechanics ✔Social Rewards ✔REQUIREDPrivate Cloud & Database ✔Global Data Center ✔Multi-tiered user access ✔HARDENED SECURITYENTERPRISE SCALE REQUIREDEnterprise Networks & Sites ✔Advanced Metadata Support ✔Private Customer Community ✔FULL SUITE OF ENGAGEMENT MECHANICS
  • 14. Where is it all going?
  • 15. PORTABLE REPUTATIONAcross different applications and sitesUnified Engagement LayerSCIAL  SCM  BI  EXPENSE  CRM  ECN  ERP  MDM  HRM  SOCIAL  COMMUNITIES  MARKETING    AUTOMATION  
  • 16. UNIVERSAL PROFILESRolling up behavior and achievements across sites andapps
  • 17. BEHAVIOR DATA = BIG DATAIterating with closed loop of engagementTrack & Analyze 
BehaviorsExport Data to 
Other Tools•  Traditional analytics, data warehouse,CRM, and BIDesign & Update 
Your Mechanics•  Game, Reputation, SocialApply to CloudUser Experience YOUR USER
  • 18. GAMIFICATION WILL GET SMARTERAnticipating and guiding user behavior before it happens
  • 19. IT’S ALL AROUND US
  • 20. Thank you…Scott SchnaarsGM EMEAScott@badgeville.com / @schnaars

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