science communication & blogs - Presentation Transcript
[email_address] Universitat Rovira i Virgili
Identify key communicative and technological strategies used by science bloggers and their audiences
Contrasts blog participants’ discursive and technological behaviour in English and in Spanish.
Pragmatics and Social Semiotics
Search engines:
http://www.google.es/blogsearch
http://digg.com
http://es.ask.com
http://top.blogs.es/
http://www.technorati.com/
http://www.blog-search.com/
http://www.blogsearchengine.com/
http://www.bloggernity.com/
http://www.kbcafe.com/blogs
http://www.bloglines.com
Post date: a variety of practices
The post’s titles: to be or not to be human
Bloggers and their profiles
Links and references in the posts
Links to other science popularization blogs
Comments: the audience’s participation
Bloggers answer’s to comments: dialog between bloggers and their audience
Interaction between readers: dialog within the blogs audience
The science expert
“ Chordates are members of the phylum Chordata - a large group fairly high up on the tree of life that includes all vertebrates, along with just a few invertebrates – I didn't know we could measure the height of taxa in a phylogeny. What algorithm do you implement for such an analysis?” [RPM (reader/blogger) to chrismiller.com ]
The lay person
“ Superficial as they were, I found the news reports enticing. But PZ's much more in-depth review satisfied my aroused appetite! Thanks.” [Steviepihead (lector) para Pharyngula]
“ Does it say anywhere WHY they taste so Yummie in Sushi? (…) :-D” [karen Mcl (lectora) para Pharyngula ]
The blog expert
“ You're doing an incredible job! I'm really amazed by bloggers whose posts are full of references. I must add you to my blogroll and feedreader.” [Bertalan Beskó (lector) para Genomicron ]
¿The Science communication expert?
¿What do good science bloggers do?
build strong networks
make links to many and varied sources
answer hi/her reader’s comments
participate in the scientific blogosphere
Keep post frequency
quote sources and respect authorship
Tune style to a much jauntier audience
use multimodal resources
link difficult terminology to on line dictionaries or Wikiepedia
be up to date with scientific actuality.
In the blogosphere, expertise is not primarily given by institutional background.
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