Cool Use- Audio and Video RSS Feed MKT396V:  Marketing in New Media Created by: Wei Cheng, Liu Instructor: Jan Ahrens
Podcast and Video RSS
Podcast and Video RSS
Audio RSS Feed
Video RSS Feed
Video RSS Feed
Thank you!!!
Upcoming SlideShare
Loading in …5
×

Cool App Example Podcast Sugarbush

275 views
213 views

Published on

This is an example of the Cool App assignment for Marketing in Social Media. MKT 396

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
275
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Sugarbush is a ski resort in Warren, Vermont ( http://www.sugarbush.com/about-vermont-resort/audio-video-podcasts-rss ). They are providing Audio and Video RSS Feed content on their website.
  • This is the main page of Audio RSS Feed in XML format. In this page, the resort provides the links for each audio or video, viewers can view a single clip or subscribe for RSS feed. I’ll use the interface of iTune to introduce this service.
  • The audio RSS Feeds provide the weather and snow condition around the resort everyday throughout the snow season.
  • Staff recorded visitors’ activities and post it online. The RSS Feeds were updated almost everyday in the snow season.
  • By providing useful and interesting contents to Viewers, it will create a closer relationship between the resort and its visitors. In addition, this may make visitors visit the resort more frequently, because these contents can work as advertisement, and has at least the two following functions: 1. remind visitors’ past experience 2. enhance the brand equity of the resort.
  • Cool App Example Podcast Sugarbush

    1. 1. Cool Use- Audio and Video RSS Feed MKT396V: Marketing in New Media Created by: Wei Cheng, Liu Instructor: Jan Ahrens
    2. 2. Podcast and Video RSS
    3. 3. Podcast and Video RSS
    4. 4. Audio RSS Feed
    5. 5. Video RSS Feed
    6. 6. Video RSS Feed
    7. 7. Thank you!!!

    ×