Social Media Emergency Management, NWCHCA Meeting


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Northwest Columbia Heights Community Association

November 2011, St Stephen and the Incarnation Episcopal Church, 1525 Newton St NW, Washington, DC

"Social Media and Emergency Management" PowerPoint Presentation for public safety meeting

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Social Media Emergency Management, NWCHCA Meeting

  1. 1. Social Media & Emergency Management (SMEM) Northwest Columbia Heights Community Association (NWCHCA) November 16, 2011 Jana Baldwin, MPHJ. Baldwin, MPH 11.15.11
  2. 2. J. Baldwin, MPH 11.15.11
  3. 3. Outline• Definition & data – Social Media & Mobile Phone technology• Emergency Management stakeholders in the District of Columbia• SMEM Content Examples J. Baldwin, MPH 11.15.11
  4. 4. What is Social Media• Online forms of communicating that any individual can employ, like:• Blogs, Twitter, and Facebook. (PC Magazines) A few facts-• 65% of online users use social networking sites• Most are young adult women 18-29• NO significant differences in use of social networking sites based on race and ethnicity, household income, education level, lives in an urban, suburban, or rural environment. (Pew Internet & American Life Project, 8/26/11) J. Baldwin, MPH 11.15.11
  5. 5. Mobile phones & Apps• 83% of Americans own some kind of cell phone 9/11• 73% of cell phone owners text, 31% prefer to text 9/11• 43% of Americans own a phone with apps 11/11• 87% of English-speaking & 80% of non-English speaking Hispanics own cell phones ‘10 J. Baldwin, MPH 11.15.11
  6. 6. Why SMEM?• Disseminate information to a large group of people• Timely & efficient- earthquakes, 9/11, snowstorms• “Free”- Twitter, Facebook, blogger etc. are free services• Services/industry designed to assist in SMEM – SouthEast Emergency Response Network- J. Baldwin, MPH 11.15.11
  7. 7. Agency Twitter Facebook Mobile followers likes Text programDC MPD @dcpolicedept 4,273 Alert DC- 1-way 2,522NYPD @nypdnews No official 23,182DC FEMS @dcfireems 953 Alert DC 10,718WMATA (Metro) @wmata 2045 Mobile alerts-1-way 21,477311/911 @311dcgov 4 NO 311 click fix No 522HSEMA @DC_HSEMA 73 Alert DC 8,595Alert DC @dcalerts yes 7,588CSOSA @lensipes 2 NO J. Baldwin, MPH 11.15.11 1,641
  8. 8. Twitter Content J. Baldwin, MPH 11.15.11
  9. 9. Who monitors social media sites/text alerts?• Varies by jurisdiction and agency – Some agencies utilize their PIO- public information officer, others actual police, fire, or trained civilians• MPD- – combination of civilian employee’s and police that monitor and update twitter for 24/7 coverage – Civilian employee that updates Facebook for events & some crime alerts – Police update text alerts J. Baldwin, MPH 11.15.11
  10. 10. Small Group Recommendations• Stakeholder Concerns• Policy Issues• Initiatives• Communication• Timeline J. Baldwin, MPH 11.15.11
  11. 11. Pew Internet & American Life Project Chiefs of Police Center for Social Media Emergency Management Agency Blog Emergency Response Network best practices in information sharing, critical infrastructure protection, domestic security, emergency management and public health. J. Baldwin, MPH 11.15.11