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Top priorities in social media for CMOs and CEOs
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Top priorities in social media for CMOs and CEOs

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Top priorities in social media for top management, CMOs, CEOs, and others. Social marketing at the top management level is difficult, and knowing what to focus on is key.

Top priorities in social media for top management, CMOs, CEOs, and others. Social marketing at the top management level is difficult, and knowing what to focus on is key.

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  • 1. Top Priorities for CEOs and CMOs in Social Media at Corporate Social Media Summit Jan Rezab, CEO Socialbakers @janrezab
  • 2. Integrate social into every dept. of your organization Socially Native 3rd Stage2014+ Setting Up Social Profiles Stage1st 2008 - 2010 2011 - 2013 2nd Stage Socially Devoted 80 % Companies 10 - 20 % Companies 3 % Companies Takeaway #1:
  • 3. Internal social networks to enhance collaboration & communication Takeaway #2: Podio, Yammer, Chatter, etc.
  • 4. Social customer care is a must Takeaway #3:
  • 5. Fast social response builds brand advocates Takeaway #4:
  • 6. Engagement / Reach directly correlates with brand loyalty & awareness Takeaway #5:
  • 7. Integrating customer feedback is a must-have in a social strategy Takeaway #6:
  • 8. Content is still key Takeaway #7:
  • 9. Invest in brand ambassadors Takeaway #8:
  • 10. Get into the feed by any means necessary Takeaway #9:
  • 11. Data driven businesses perform better. Analysts in teams are becoming more and more common. Takeaway #10:
  • 12. Conference word cloud
  • 13. Social Performance of CSMS Total tweets about the conference: 3860 Useful Social Media received 183 Mentions during the first day of CSMS
  • 14. Top Tweets by Useful Social Media during the first day of CSMS ER = 0.1103% ER = 0.0933% ER = 0.0425% Social Media insights and tips along with behind-the-scenes photos were the most engaging topics
  • 15. Thank You! Follow @janrezab @socialbakersUS