Vision of Social Media Marketing by Jan Rezab (ENGAGE 2014 London)

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  • It was great to be at the event! Great job Jan, looking forward to seeing more of your success stories!
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  • Vision of Social Media Marketing and What is to Come in SocialWhat’s Happening / What it Means to be a True Social MarketerAnalytics being at the Center of Things
  • We announced Socially Devoted 2 years ago, and its time to talk about whats next.
  • EXAMPLE: KLM, and many companies on the way =>
  • We announced Socially Devoted 2 years ago, and its time to talk about whats next.
  • Using Only Basic ReportingPosting Through Native PlatformsNot Looking at Industry TrendsIgnoring CustomersIgnoring Social Media as Only a Marketing Channel
  • + MARKETERS NEED HELP BEING SOCIALLY NATIVe
  • Now, lets take a look at the top 2013 trends and predictions. The Facebook Engagement is steadily decreasing. So does reach. This is a natural process, since there are increasingly more fans, and more of those are liking more pages. So their attention gets divided and they engage less. If we saw people liking only 5 pages on average in 2009, now the number increased to 50 and more. Also brands are posting more often, from once a week to once or twice a day.It become much harder to reach the fans as result of it. Taking in consideration that 90% of people never go back in to the page they liked, only way how they see that page is through the posts. The posts can reach organically only about 15% of the fan base. And now even this number seems to be decreasing. So, it is effectively necessary to think about boosting the content by investing some of your advertising budget.
  • As mentioned before, Social media, its users as well as brands are constantly changingIf we saw people liking only 5 pages on average in 2009, now the number increased to 50 and more. Also brands are posting more often, from once a week to once or twice a day.It become much harder to reach the fans as result of it. Taking in consideration that 90% of people never go back in to the page they liked, only way how they see that page is through the posts. The posts can reach organically only about 15% of the fan base. So it is necessary to think about boosting them by investing advertising budget behind.
  • Vision of Social Media Marketing by Jan Rezab (ENGAGE 2014 London)

    1. 1. Jan Rezab, CEO @Janrezab
    2. 2. Our Vision is to Help Marketers to Connect to People in the Most Social Way Possible
    3. 3. TV DIGITAL SOC IAL TV DIGITAL SOC IAL TV DIGITAL SOCIAL Television Digital Social
    4. 4. TV DIGITAL SOC IAL TV DIGITAL SOC IAL TV DIGITAL SOCIAL Television Digital Social
    5. 5. TV DIGITAL SOC IAL TV DIGITAL SOC IAL TV DIGITAL SOCIAL Television Digital Social
    6. 6. What Are Social Media?
    7. 7. What Are Social Media? Social media are the people (That interact with something with a social context)
    8. 8. Social Marketing is Marketing of People to People
    9. 9. Social Network Divisions – 1 Year Ago Content NetworksConnection Networks
    10. 10. Social Network Divisions – NOW Content NetworksConnection Networks +200M +250M
    11. 11. Social Network Divisions – Gravities Content NetworksConnection Networks
    12. 12. Example: Marks & Spencer – Overlaps of content strategies
    13. 13. Fulltext Search vs. Social Search
    14. 14. Fulltext Search vs. Social Search – Much better in social context
    15. 15. Tripadvisor is already a social network
    16. 16. Ads are already becoming social
    17. 17. 80 % of Mobile Time Spent is Social Mobile Time Spend
    18. 18. Time vs. Spend in TV & Digital Spend Digital Time vsTelevision
    19. 19. Everything with a Social Context is Better
    20. 20. 3rd Socially Native Setting Up Listening Basic reports Content Some ads Early Stage1st 2nd Socially Devoted Social care Even Better Content Properly engaging with fans Deeper Analytics incl. competitive Integrating into business All employees involved in social Measurement set to match business objectives
    21. 21. Socially Native
    22. 22. All Business Parts Must Have a Social Layer Customer Care Social Communications Marketing Human Resources Leadership
    23. 23. Defining Socially Native companies Integrating Social with Every Part of the Business Being Socially Devoted to Its Customers Understanding the Bottom Line Impact of Social Media 1 2 3
    24. 24. 3rd Socially Native Setting Up Listening Basic reports Content Some ads Early Stage1st 2nd Socially Devoted Social care Even Better Content Properly engaging with fans Deeper Analytics incl. competitive Integrating into business All employees involved in social Measurement set to match business objectives 80 % Companies 10 -20 % Companies 1% Companies
    25. 25. Shift to Social Customer Care – Twitter
    26. 26. Many Marketers Still Don‘t Get Social Marketing
    27. 27. 2014 Social Insights and Recommendations
    28. 28. Organic Reach Is Dropping Globally Sources: Socialbakers, Data Range: 1.1. 2013 – 31.12.2013 2013-01 2013-02 2013-03 2013-04 2013-05 2013-06 2013-07 2013-08 2013-09 2013-10 2013-11 2013-12
    29. 29. Pages Post More Content Sources: Socialbakers, Data Range: 2009 – 2013 in 2013 40 Posts / Month in 2009 7 Posts / Month
    30. 30. Content Strategies Merge
    31. 31. Content Strategies Merge CHANGE
    32. 32. Most Digital Ads Will be Social 2013 Social Other Mobile Future Other Mobile
    33. 33. Content & Ads Recommendations Focus on Paid Reach on Facebook, Twitter, YouTube Create segmentation models – Target to multiple audiences Experiment with New Platforms – Both Content and Communication, Including Advertising
    34. 34. Customer Care
    35. 35. Customer Care Be more Socially Devoted Respond Faster No Dedicated Customer Care Handles => use your own
    36. 36. Best Cases in Social KPI Reporting Local Competitor Local Competitor Local Competitor
    37. 37. Own Metrics + Competitive Set Social Metrics Own Metrics & Competitive Metrics (Likes, Interactions, Engagement) Customer Care Platform Metrics Online Metrics Advertising Metrics, Facebook, Twitter, Google+, ... Conversion from Social Buzz Monitoring, Liste ning
    38. 38. Focus on Optimization, not Only Analytics Announces
    39. 39. Is here for you!
    40. 40. Product Announcement (by Jiri Voves)
    41. 41. Exclusive Preview from Research & Development
    42. 42. Instagram Hashtags in London on Heat Map
    43. 43. Instagram Hashtags in Oxford Street on Heat Map Whole Week Monday Morning Saturday Night
    44. 44. Radios Sorted by Time & Intellectuality Intellectuality FocusedTimeSpent
    45. 45. BBC One Segmentation by Interests of Readers Sport Relief Voice UK Marathon Musketeers Categories
    46. 46. Thank You

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