Born Global Innovation - Social Software to Support Global Innovation

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The presentation shows "Born Global Innovation" which aims at directed innovation processes in non-competing markets - this approach should allow SMEs to go global from the very beginning by creating trusted partnerships. The presentation shows how social software can support these innovation processes.

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Born Global Innovation - Social Software to Support Global Innovation

  1. 1. Towards Born-Global Innovation: the Role of Knowledge Management and Social Software Jan M. Pawlowski ECKM, Kaunas, 05.09.2013
  2. 2. …Jyväskylä, Finland… Source: [http://www.jyu.fi/, http://www.jyvaskyla.fi/]
  3. 3. Global Information Systems, University of Jyväskylä Kati Clements Jan M. Pawlowski Philipp Holtkamp Henri Pirkkalainen Tiia Sten
  4. 4. Global Information Systems at the University of Jyväskylä Focus areas Global Information Systems Supporting globally distributed workgroups Global KM Internationalization Competences / Competence Development E-Learning / Open Educational Resources Supporting international knowledge-intensive settings Cultural adaptation Standardization & Quality Management Innovative tools and solutions Projects OpenDiscoverySpace: Open Content and Scenarios for Schools OpenScout: OER for Management TELMAP: Technology Forecasting NORDLET: Nordic Open Education Alliance COSMOS: Open Science Resources: Exchange of Scientific Content ASPECT: Open Content and standards for schools iCOPER: New standards for educational technologies
  5. 5. Open Innovation…?! Google Lunar X Prize http://www.googlelunarxprize.org/ http://mashable.com/2012/11/28/gadget- innovations-2012/
  6. 6. Innovation Open Innovation: – “the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation” (Chesbrough, 2006)
  7. 7. Open innovation model (Herzog, 2011)
  8. 8. Innovation & KM Processes Initiate Innovation Model Partnerships Planning the process Innovate Create candidates Discuss Develop Improve Evaluate Prototype Trial Improvements Produce and Market Production Marketing Validation Knowledge Acquisition Knowledge Creation, Development and Sharing Knowledge Use, Measurement Knowledge Use, Knowledge sharing, …
  9. 9. Risks and Partners (Enkel et al, 2009) External barriers – loss of knowledge (48%), – higher coordination costs (48%), as – loss of control (41%) – higher complexity (41%) Internal barriers – Difficulty in finding the right partner (43%) – Imbalance between open innovation activities and daily business (36%) – insufficient time and financial resources for open innovation activities Partnerships – clients (78%) – Suppliers (61%) – competitors (49%) – Public and commercial research institutions (21%)
  10. 10. OI and KM: Common barriers (Liu, 2012) Barriers Score/ 3 Rank Do not know which kind of knowledge can be shared 1.3999 1 Licensing details of the resources 2.0768 2 Lack of citations for the original online resources 2.2309 3 The privacy of personal profile and contributions 2.3844 4 Lack of motivation to share 2.6920 5 Lack of training 2.6921 6 Lack of time 2.9230 7 Do not want to share ideas (keep advantages) 3.0770 8 The problem with the layout of the network 3.1536 9 The problematic to be dependent on the others’ resources 3.1538 10 Language misunderstanding 3.2305 11
  11. 11. Matching Process Collaborative Innovation Product Launch Market A Market B Organization A Organization n Product Design & Development Born Global Innovation (BGI) Mixing open, invitational & frugal innovation Starting innovation from the first idea Creating global partnerships Non-competing markets Enabling SMEs to create high impact
  12. 12. Challenges Support regarding knowledge activities – Partnership creation – Trust building – Knowledge acquisition – Knowledge creation – Knowledge sharing – Knowledge development – Knowledge use – … Parallel innovation How to integrate KM and OI processes (aligned with business processes) Which instruments / tools can support which activity?
  13. 13. Combined BGI & KM Process Initiate Innovation Model Partnerships Planning the process Innovate Create candidates Discuss Develop Improve Evaluate Prototype Trial Improvements Produce and Market Production Marketing Validation Knowledge Acquisition Knowledge Creation, Development and Sharing Knowledge Use, Measurement Knowledge Use, Knowledge sharing, … Social network Concept Mapping Modeling & Simulation Coll. Planning Creativity techniques Annotation Expert database Experience Sharing Coll. Development Feedback
  14. 14. BGI Phases Initiation and Idea Sharing – Idea sharing – Partnership creation – Targeting different, non-competing markets Collaboration agreement and trust building – formal agreement – trust building to overcome the fear of imitation Innovation design and development – Idea development, product design – Business model agreement – Sharing procedures Product launch and marketing – Parallel launch in target markets. Product improvement and further collaboration – Continuous improvement – Extension of partnerships towards other markets
  15. 15. Social Software for BGI Blogging tools Communication -Active & passive exchange of professional information -Acquire / capture / create, Apply/share/transfer. Incentive for (Reuse/innovate/evolve/transform), alerting -Knowledge Evolution -Idea-generation and problem- solving -Externalization, combination -Creation, codification, sharing, collaboration, organization Idea Generation Idea Sharing Product development Product marketing Micro-blogging tools Connection / awareness -Retrieve knowledge for use -Enhancing information sharing (easy to identify information updates), building common ground, sustaining connectedness among colleagues, supporting informal communication -Alerting, informing users of changes -Socialization, combination Trust building (through activity reporting) Product development (status messages) Social networking tools Awareness, communication, sharing, (collaboration), (identification) -Building personal networks leading to creation of organizational memory -Scan/Map, Acquire/capture/create, store, Apply/share/transfer, alert -Social presence in Knowledge sharing, expert finding -Socialization, combination Community building Partner identification Trust building
  16. 16. Social Software for BGI Wiki Collaboration, sharing, identification, communication. -Active & passive exchange of professional information -Scan/Map, Package / codification / representation, Apply / share / transfer, Reuse / innovate / evolve / transform, alert -Idea-generation and problem- solving -Externalization, combination -Creation, codification, sharing, collaboration, organization Idea development Product development Synchronous / Collaborative writing Collaboration -Acquire / capture / create, store Idea development Product development Instant messaging and chat tools Communication -Building personal networks leading to creation of organizational memory -Knowledge sharing for quick questions and clarifications -Externalization -Creation, sharing Trust / partnership building Product development
  17. 17. Social Software for BGI Shared information spaces /media sharing (video, audio, images, presentations) Identification, collaboration, communication sharing -Scan/Map, Acquire/capture/create -Knowledge sharing -Strorage/retrieval -Combination -Codification, sharing, organization Idea Sharing Product development Conferencing Communication -Human presence- and overview of activities in distributed tasks -Early stages of teambuilding -Externalization Idea Sharing Product development Brainstorming tools Collaboration -Activities that are similar to take normally place in business meetings, decision support -Combination Idea creation Product development
  18. 18. Summary Born Global Innovation allows early stage idea sharing and creation! Born Global Innovation combines the benefits of closed, open and frugal innovation KM plays a key role to establish and realize BGI partnerships Social Software can play a key role – Matching OI and KM processes – Matching OI and KM activities and interventions New ways of innovation collaborations Validation of KM tools strongly necessary! Complex, not fully explored area, in particular for social software tools
  19. 19. Contact Information Prof. Dr. Jan M. Pawlowski jan.pawlowski@jyu.fi Skype: jan_m_pawlowski http://users.jyu.fi/~japawlow

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