Goodmind Social Recruiting

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As research professionals, you've probably had that moment where you're thought.... "THIS ISN'T EXACTLY THE RIGHT PERSON". We've had that moment too. Thankfully, we've figured out the key to successful qualitative research recruiting. The whole world is your recruiting database.

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  • As research professionals, you’ve probably had that moment where you’ve thought…
  • “this isn’t exactly the right person.”
  • And you also know the key to successful qualitative research is finding appropriate and cooperative respondents.
  • But recruiting is often:Time-consuming
  • labor-intensive
  • expensive
  • And,despite best efforts, you don’t always end up with the appropriate target in your study.
  • At Goodmind, we have pioneered innovativePrecruiting (sm) techniques enable us to prescreen respondents based on recent online behaviors and connections.
  • Because of this, we eliminate telephone interviewing until we are 90% certain the target will qualify.
  • This results in a dramatically increased number of qualified respondents in substantially less time, at less cost.
  • We can recruit for virtually any in-room
  • Andonline methodology
  • nationwide
  • In addition:We eliminate forever the problem of “professional focus group participants.”
  • We can find low-incidence respondents (in fact, the more obscure, the better!)
  • we can verify independently the associations, interests and activities of respondents including finding your fans and foes based on actually behaviors and even remarks..
  • In just 5 minutes, we can show you why the whole world is indeed your recruiting database
  • Goodmind has worked with many of your corporate peers, including Viacom, General Electric, Google, British Airways and Sprint.   For more information visit us online at www.goodmind.net or call us at 212.660.0110. Thank you!
  • Goodmind Social Recruiting

    1. 1. SOCIAL<br />RECRUITING<br />© 2010 Goodmind, LLC <br />41 E 11th Street, 11th Floor <br />New York, NY 10003 <br /> 212.660.0110<br />
    2. 2.
    3. 3. WE’VE HAD THAT MOMENT TOO…<br />
    4. 4. Appropriate<br />Cooperative<br />Thoughtful<br />HIGH QUALITY<br />RESPONSES<br />
    5. 5. AVERAGE RECRUIT<br />=<br />2 Weeks<br />
    6. 6. Coordination<br />Screener Development<br />Phone Screening<br />Participant Confirmation<br />
    7. 7. AVERAGE COST PER RECRUIT<br />=<br />$100 - $150<br />
    8. 8.
    9. 9. PRECRUIT<br />[Pri-kroot]<br />v. pre-cruit<br />1. To prescreen respondents based on recent behavior<br />Precruit<br />SM<br />
    10. 10. RIGHT<br />TARGET<br />=<br />90%<br />
    11. 11. Quality<br />25% Less<br />Per Recruit<br />Less Than<br /> 1 Week<br />Time<br />Cost<br />
    12. 12. Focus Groups<br />In-depth Interviews<br />Usability<br />
    13. 13.
    14. 14.
    15. 15. “PROFESSIONAL” <br />Focus Group Respondents<br />
    16. 16. Specialists<br />in the…<br />“Hard-to-<br />Reach”<br />
    17. 17.
    18. 18. The World is your Recruiting Database<br />
    19. 19. Thanks for Viewing!<br />Call anytime with questions or to request a meeting<br />Visit us on the web at http://goodmind.net<br />Follow us on Twitter: @GoodmindMR<br />41 East 11th Street<br />11th Floor<br />New York, NY 10003<br />212.660.0110<br />

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