Case Study: Website Usability Research

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Case Study: Website Usability Research

  1. 1. Methodologies Utilized: Online bulletin board/focus group Social media recruitment Usability/UI/UE Quantitative Unique methods/custom user-friendly market research™ CASE STUDY Website Usability Research
  2. 2. user-friendly market researchProject BackgroundA popular web-hosting company requested ausability project to test out the functionality oftheir newly redesigned website before launch, as well as compare to the competitive set.
  3. 3. user-friendly market research Client ObjectivesThe main objective was to conduct research to test their website redesign before the sitewent live. They wanted to understand how tooptimize their site’s features and offerings so that consumers across a wide spectrum of technology experience levels could easily navigate the site, find what they need and ultimately sign up for a hosting plan.
  4. 4. user-friendly market research The Challenge The client wanted us to help figure out how they could stand out in a crowded web hosting industry. We needed to understand what people are looking for in a host andwhat they trust (features, credibility partners, gimmicky vs. professional, etc.). Our clientalso wanted to determine cost expectations for web hosting among their target consumers.
  5. 5. user-friendly market research Our Approach We conducted usability testing among a range of technology experience levels to understand the needs of a variety of potential customers. Thesepeople included web designers and developers andsmall business owners. We tested our clients’ siteusing our proprietary usability metrics, CheckPoint. We captured what was and was not working on their site and their competitors’ and made suggestions for best practices.
  6. 6. user-friendly market research The OutcomeWe uncovered several usability issues as well as points of frustration for users. This allowed theclient to make changes and go live with the best version of the website. Our client was able to incorporate features and functionality thatparticipants liked about their competitors’ sitesand stayed away from the sources of frustrationor confusion. We were able to recommend a way to position our client’s offerings in a way that appeals to and is understood by beginner and advanced users alike.
  7. 7. user-friendly market research The Upside We were able to help our client optimize their web hosting site by ensuring it was easy-to-use and understandable across a variety of userexperience levels. Ultimately, our testing helped to boost our client’s sales while ensuring thatconsumers had the best possible experience using their site.
  8. 8. user-friendly market research Thank You!Contact us with questions or to request a proposal 212.660.0110 info@goodmind.net www.goodmind.net Follow us on Twitter: @goodmindMR

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