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Soko's success story

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How Believe took part in Soko's success story

How Believe took part in Soko's success story

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  • 1. How Believe took part in Soko's international success story
  • 2.
      • In april 2007, Believe’s A&R team founds out Soko on Myspace. After a first meeting with the team, Soko entrusts Believe to distribute her first 5 digital tracks.
      • Convinced of her talent, Believe has launched a strong promotion campaign, between april and september 2007, in different steps.
      • 1 :Development strategy formulation
      • 2 : Believe deals with the digital retailers to gain some visibility on their homepages
      • 3 : Believe pushes the promotion forward : Soko appears in Newsletters of these services etc...
  • 3. A first promotionnal campaign has been launched on the homepage of the major digital retailers
  • 4.
      • In June 2007, Soko reaches the top rank of the most downloaded single on iTunes France and in Scandinavia & the top 100 of the global platforms
    iTunes Denmark iTunes Belgium iTunes France
  • 5. In July 2007, simultaneously with Believe’s digital strategy, Bellevue Management (Europe, Australia…) and Feral Management (UK & US) set up Soko’s label and publishing. During the summer of 2008, she will hit more than 50 festivals worldwide. Here first album is slated for release in September 2008. Thanks to Soko’s talent and work, thanks to the work of her management and the digital strategy initiated by Believe, Soko has sold more than 50.000 singles digitally and 25.000 EPs.
  • 6. In september 2007 the digital story takes soko on the path to success : Great labels propose her to record a LP. Soko is currently working on the release of her first album.

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