Online Information 2010 James Mullan BIALL Web Committee Chair Using Social Media to drive Innovation
<ul><li>Brand awareness </li></ul><ul><li>Increased sales </li></ul><ul><li>Customer service </li></ul><ul><li>Product inn...
<ul><li>Making ideas visible </li></ul><ul><li>Facilitating conversations </li></ul><ul><li>Building communities </li></ul...
<ul><li>Externally </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Facebook <...
<ul><li>Internally  </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Microblogging </li></ul></ul><ul><ul><li>Wikis ...
<ul><li>Senior Management </li></ul><ul><li>Making the tools easy to use </li></ul><ul><li>Identifying early adopters </li...
<ul><li>Needs </li></ul><ul><li>Knowledge </li></ul><ul><li>Time </li></ul><ul><li>Culture </li></ul>Some of the challenges
<ul><li>Innovation </li></ul><ul><li>The role of social media </li></ul><ul><li>The challenges </li></ul>Conclusion
Contact details James Mullan KM Systems Manager Field Fisher Waterhouse LLP [email_address] Twitter: jimmy1712 LinkedIn:ht...
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Using social media_to_drive_innovation

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Slides from my presentation at Online Information 2010

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Using social media_to_drive_innovation

  1. 1. Online Information 2010 James Mullan BIALL Web Committee Chair Using Social Media to drive Innovation
  2. 2. <ul><li>Brand awareness </li></ul><ul><li>Increased sales </li></ul><ul><li>Customer service </li></ul><ul><li>Product innovation </li></ul><ul><li>New services </li></ul><ul><li>Idea generation </li></ul>What does being innovative mean?
  3. 3. <ul><li>Making ideas visible </li></ul><ul><li>Facilitating conversations </li></ul><ul><li>Building communities </li></ul><ul><li>Making connections </li></ul><ul><li>Exchanging Knowledge </li></ul><ul><li>Expert location </li></ul><ul><li>Collaboration </li></ul>The role of Social Media
  4. 4. <ul><li>Externally </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Facebook </li></ul></ul>The use of Social Media
  5. 5. <ul><li>Internally </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Microblogging </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Social Networking </li></ul></ul><ul><ul><li>Enterprise Search </li></ul></ul><ul><ul><ul><li>Expertise search </li></ul></ul></ul><ul><ul><li>RSS feeds </li></ul></ul>The use of Social Media
  6. 6. <ul><li>Senior Management </li></ul><ul><li>Making the tools easy to use </li></ul><ul><li>Identifying early adopters </li></ul><ul><li>Embedding the tools </li></ul><ul><li>Be flexible </li></ul><ul><li>Be open </li></ul><ul><li>Policing </li></ul>Encouraging innovation (use)
  7. 7. <ul><li>Needs </li></ul><ul><li>Knowledge </li></ul><ul><li>Time </li></ul><ul><li>Culture </li></ul>Some of the challenges
  8. 8. <ul><li>Innovation </li></ul><ul><li>The role of social media </li></ul><ul><li>The challenges </li></ul>Conclusion
  9. 9. Contact details James Mullan KM Systems Manager Field Fisher Waterhouse LLP [email_address] Twitter: jimmy1712 LinkedIn:http://uk.linkedin.com/in/jamesmullan

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