From Web 2.0 to the Semantic Web: Bridging the Gap in the Newsmedia Industry

From Web 2.0 to the Semantic Web: Bridging the Gap in Newsmedia By Joel Amoussou, CEO, Efasoft, Inc. [email_address]

Contents Evolution of News Content 1 Semantic Web 2 Bridging the Gap 3 From Free to Paid Content 4

Evolution of Online News Content HTML RSS/ATOM XML API RDF Web 1.0 Web 2.0 Web 3.0

News Content APIs
NPR, NYT, The Guardian
RESTful API with XML, JSON, or ATOM
New revenue opportunities
Uniform access or content silos?
Proprietary schemas
Linking across APIs
Linking to external data sources (e.g. DBPedia, data.gov)
Need for a universal query language

Semantic Web Technologies Semantic Web aka Web 3.0 Linked Data Cloud RDF SPARQL OWL SKOS

Semantic Web Business Case 1 Semantic Search (apple the fruit vs. apple the company) Beyond Google keyword search and PageRank The web as a giant searchable database 3 Content and data exploration through Linking to external data sources (e.g. NewsItem on Apple to DBPedia article to filing on sec.gov)‏ Interesting m e shups 2 Inferencing (Apple>Steve Jobs>iPhone) Semantic Browsing Metadata as facets News I want to read (FOAF interest) ‏

Bridging the Gap SPARQL, Faceted Browse RDFization, Entity Extraction XSD2OWL, NewsCodes2SKOS IPTC NAR

Linking To External Data Sources DBPedia sec.gov data.gov geonames News LOD Cloud Linked Open Data

Why RDF?
RDF rocks!
“ Anyone can say anything about anything”
Labeled directed graph
Typed (semantic) links
Cross-domain entity correlation bridges silos (owl:sameAs)
Inferencing
RDF myths debunked
RDF is a data model
RDF is easy: Subject-Predicate-Object
Serializations not limited to RDF/XML: N3, Turtle, N-Triples, RDFa
A layer on top of XML and RDBMS apps

Designing an OWL News Ontology
Leverage
IPTC NAR XML Schemas
NewsML-G2, EventsML-G2, and SportsML-G2
Existing vocabularies
FOAF (Friend Of A Friend)
Dublin Core
Good Relations (e-commerce)
SIOC (Semantically Interlinked Online Communities)
etc.

RDFization, SKOSification, and Entity Extraction Generate RDF/XML or XHTML+RDFa Use XSLT, XQuery, relational2RDF Named Entity Extraction (Open Calais) SKOSify existing taxonomies Set RDF links to data sources in LOD Automate link generation (Silk) Yahoo Search Monkey Google Rich Snippets RDF crawlers Linked Open Data Cloud

Search, Browse, Meshup Search Expose SPARQL endpoint Browse Expose RDF metadata as facets Meshup Limited only by your own imagination

Value Added News Global economic Tsunami hits newspapers. Ad revenues decline. Paid content becomes an imperative. After a decade of free content, readers want to know why they have to pay now. SemWeb enriches content. Findability and relevance. Real value for professional audience.

Thank You ! [email_address] http://www.efasoft.com

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From Web 2.0 to the Semantic Web: Bridging the Gap in the Newsmedia Industry

by Joel Amoussou on May 13, 2009

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From Web 2.0 to the Semantic Web: Bridging the Gap in the Newsmedia Industry Presentation Transcript