Social commerce
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Social commerce

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Presentation on social commerce at e-nnovation conference in Poznan, Poland. It stresses out that mobility is changing e-commerce.

Presentation on social commerce at e-nnovation conference in Poznan, Poland. It stresses out that mobility is changing e-commerce.

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Social commerce Social commerce Presentation Transcript

  • Visibilidad en Internet: memes y Google José A. Del Moral, Alianzo social commerce engaging customers with wireless technologies
  •  
  • ¿a new trend?
  • ¿una moda?
  • ¿una moda?
  • not the first trend!
  • super
  • hyper
  • total
  • online
  • .com
  • e-something
  • 2.0
  • some things never change
  • 2.0
  • so what has changed?
  •  
  • new ways to engage your customers (they want to belong)
  • +
  •  
  • more women online (social + less cost driven e-commerce)
  • +
  •  
  • geolocation + mobility
  • And the result is called... social commerce, social buying, social shopping, frictionless shopping, new era in e-commerce...
  • 5. Integrar social creation of products (crowdsourcing)
  • Recommendations
  • Recommendations
  • Social customer care
  • Online communities of customers
  • Social buying (crowdsourcing 4 deals)
  • Social styling platforms
  • Social co-shopping (with chat)
  • Social co-shopping
  • Social co-shopping (on social networks)
  • Geolocation of customers
  • Geolocation of (real) customers
  • Geolocation of (real) customers
  • Geolocation + offers
  • Real time price comparison w/ mobile
  • Location based mobile coupons
  • Social offline ecommerce (NFC)
  •  
  • Dzięki [email_address]