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For too long, the advertising industry has focused on display and banner advertising. Mobile advertising today is effectively a port of web-based advertising with mobile smartphones. Most of what is presented in the market today takes away the experience from its user. Thus, the common notion of advertising on the mobile platform has been rendered more annoying by user than informative – certainly not the intended goal for advertisers and marketers.
Therefore, the best way for marketers to communicate through mobile will be through mobile apps. By integrating advertising within apps, consumers will value them for their functionality and don’t find them intrusive. This will also, in turn, enable developers to continue offering free apps with interesting content with a substantial amount of returns. Partnering with app developers will also ensure a professional outlook as to how advertisements are presented within the app that will be less intrusive, but instead, engaging.
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