Why Social Media

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An overview of the world of social media and how it is changing the way businesses communicate.

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Why Social Media

  1. 1. Why Social Media?<br />Helping Your Business Make the Biggest Shift <br />Since the Industrial Revolution<br />JAM Media Group, LLC<br />Social Media Strategies, Training, <br />and Implementation<br />(406) 544-3098<br />On Twitter@JAMMediaGroup<br />Facebook.com/JAMMediaGroup<br />
  2. 2. Traditional Marketing & Advertising Has Lost Its Effectiveness<br />
  3. 3. Only 14% of Consumers Trust Advertising and<br />Only 18% of TV ads generate a positive ROI<br />*Source: Socialnomics<br />
  4. 4. 24 of the Largest 25 Newspapers are Experiencing Record Declines in Circulation &In the 30-45 age group, less than 35% of people read a newspaper! <br />
  5. 5. Social Networks Have Become a Major Influence<br />96% of Generation Y Are Part of a Social Network<br />Social Media is the #1 Activity on the Web<br />If Facebook Were a Country, It would be the 4th Largest<br />Fastest Growing Segment on Facebook? Women Over Age 55<br />#1 Activity On the Web<br />*Source: Socialnomics<br />
  6. 6. Blogs and Bloggers Are Influential<br />There are Over 200,000,000 Blogs<br />34% of Bloggers Post Opinions About Products or Brands<br />73% of Active Online Users Have Read a Blog<br />Businesses that Blog get 55% more web traffic<br />
  7. 7. Businesses Are Seeing the Value<br />86% of Companies Plan to Increase Investments in Social Media by 40% Because:<br /><ul><li>LOW Cost Marketing
  8. 8. Gaining Traction
  9. 9. We HAVE to Do It</li></ul>*Source: Socialnomics & Marketing Charts<br />
  10. 10. Businesses That Know How to Use Social Media Are Growing While Those that Don’t Are Declining<br />+18%<br />Uses More Social Media<br />-6%<br />Uses Less Social Media<br />*Source: Socialnomics<br />
  11. 11. Traditional Business to Business Marketers “Don’t Get” Social Media<br />Marketing<br />#FAIL<br />
  12. 12. Broadcasting Your Message the Old Fashioned Way is Not Social<br />
  13. 13. Social Media Is About Engagement<br />Engage Your Customers<br />Have a “Conversation”<br />You Must Give to Get<br />It’s NOT About You!<br />
  14. 14. Your Customers Are Talking, Are You Listening?<br />
  15. 15. Be the Conversation<br />

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