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MBN Social Media Presentation

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  • Social Media is the #1 Activity on the WebIf Facebook Were a Country, It would be the 4th LargestFastest Growing Segment on Facebook? Women Over Age 55
  • Certainly a fundamental shift in marketing
  • On an average day, each person is inundated with over 2200 outbound marketing interruptions-> Most people are becoming numb to all this type of marketing junk hitting them, and they are starting to block it out, with services and products like DVR's, Tivo, spam filtering, iPods, caller ID and pop-up blockers->Only 14% of people trust advertising->Only 14% of Consumers Trust Advertising andOnly 18% of TV ads generate a positive ROI
  • McDonald’s, Proctor GambleTV & Radio Commercials, Print Ads, TelemarketingInterruptionsOne-Way Communication – a Monologue
  • Transcript

    • 1. <li>Be the Conversation 5 Steps to Success in Social Media<br />Monica Ray<br />www-&gt;JAMMediaGroup-&gt;net<br /></li><li>Social Media<br />“Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio-&gt;”<br />-Wikipedia-&gt;com<br /></li><li>Or More Simply Put…<br />“Social Media is People Having Conversations Online”<br />From Marta Kagan, What the F**K is Social Media<br /></li><li>Over 80%of Americans use Social Media Monthly<br /></li><li>86% of Companies Plan to Increase Investments in Social Media Because:<br /><ul><li> LOW Cost Marketing</li><li> Gaining Traction</li><li> We HAVE to Do It</li></ul>*Source: Socialnomics <br />Businesses Are Seeing the Value<br /></li><li>Businesses That Know How to Use Social Media Are Growing While Those that Don’t Are Declining<br />+18%<br />Uses More Social Media<br />-6%<br />Uses Less Social Media<br />*Source: Socialnomics<br /></li><li>Businesses that Blog get 55% more web traffic then those that don’t <br />With a <br />Blog<br />No Blog<br />Web Traffic<br />Source: Hubspot<br /></li><li>“There’s no security on this earth, there’s only opportunity-&gt;”<br />-General Douglas MacArthur<br /></li><li>Is Social Media the Biggest ShiftSince the Industrial Revolution?<br /></li><li>Pop-Ups<br />Telemarketers<br />TV Commercials<br />Spam Emails<br />Radio Ads<br />“Catchy” Jingles<br />Print Ads<br /></li><li>I Don’t Want to Be Sold!<br /></li><li>Outbound Marketing<br />Inbound Marketing<br /></li><li>Getting Results for Your Business<br /></li><li>1-&gt; Develop a Strategy<br />2-&gt; Choose the Right Tools<br />3-&gt; Listen First<br />4-&gt; Be Human &amp; Transparent<br />5-&gt; Engage<br /></li><li>Still wondering if your business should be on social media?<br />Or Likely… It Already Is<br /></li><li>Be the Discussion<br /></li>