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Blogging for Real Estate
Blogging for Real Estate
Blogging for Real Estate
Blogging for Real Estate
Blogging for Real Estate
Blogging for Real Estate
Blogging for Real Estate
Blogging for Real Estate
Blogging for Real Estate
Blogging for Real Estate
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Blogging for Real Estate

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  • Going to talk about Why you should Blog and the benefits of blogging Anatomy of a Blog Post Blogging state of mind – finding time to blog
  • – Position Yourself & Your Company as the “Thought Leader” in Your Field Blogs are a fast way to join the customers' discussions, provide tips and insights or receive feedback. It's every PR-consultants dream to create a channel where media regularly check what you have to say, instead of media just being passive - sometimes indifferent - recipients of press releases. If you establish your company as a thought leader, people in your business will pay attention. They'll read and discuss what you have to say. Chances are good they will see you as an attractive employer. A blog is informal. It's part of a conversation where people (often) can comment, and the blog can provide you with a measure of value. Publish an idea and see if it generates interest. Does anyone link to you? What do they say?
  • Long Tail SEO -Amazon Example – only have a short list of best sellers (Short Tail), but the majority of Amazon’s sales are made from their “other books” – books on knitting, gardening, computers for dummies (Long Tail), SAME WITH SEARCH TERMS
  • Titles – Tantalizing Titles Are Tantamount – You only have 11 seconds to engage readers Does it stimulate or Intrigue? Key Search Terms, Give Story, the Essence of Your Message,
  • How You Measure Depends on Your “WHY”
  • Transcript

    • 1.  
    • 2.  
    • 3. Why Blog? <ul><li>Become the “Expert” </li></ul><ul><li>Customer Relationships </li></ul><ul><li>Media Relations </li></ul><ul><li>Test Ideas or Concepts </li></ul><ul><li>Long-term Value </li></ul>
    • 4. Why Blog? <ul><li>Search Engine Optimization (SEO) – Getting the “Google Juice” </li></ul>Especially for Long-Tail SEO
    • 5. Anatomy of A Blog Blog Post Title – Headline “ Tantalizing Titles Are Tantamount!” Subheading – Good for SEO & Organization of Blog <ul><li>Blog Post Content </li></ul><ul><li>Content IS King (350+ words for SEO) </li></ul><ul><li>Show Your PASSION for the Subject </li></ul><ul><li>DON’T BE A WALKING BILLBOARD </li></ul><ul><li>Include Links, Graphics, Information </li></ul><ul><li>USE Photos (Be aware of copyrights) </li></ul><ul><li>AVOID Funky Formatting </li></ul><ul><li>REMEMBER TO INCLUDE a CALL TO ACTION </li></ul><ul><li>Create a Useful Footer – Info about you, links </li></ul>Comments Meta Tags – Tag Your Post for SEO Success!
    • 6. <ul><li>“ Don’t just have a blog, Learn to think like a blogger.” </li></ul><ul><li>-Darren Rowse, Problogger.com </li></ul>
    • 7. A Blogging State of Mind…. <ul><li>“ Flex” Your Blogging Muscle </li></ul><ul><li>Set Personal Goals & Challenges </li></ul><ul><li>Schedule Time, Create a Routine </li></ul><ul><li>Be Open to Inspiration – It’s Everywhere </li></ul>
    • 8. What Do I Blog About? <ul><li>Your “Why” will help give you direction. </li></ul><ul><li>Who is Your Ideal “Customer”? What do they want to read about? </li></ul><ul><li>Keep An “Inspiration File” and a List of Possible Topics </li></ul><ul><li>Potential Blog Topics: </li></ul><ul><ul><li>Customer Q&A’s </li></ul></ul><ul><ul><li>Lists </li></ul></ul><ul><ul><li>Interview Someone in Your Field </li></ul></ul><ul><ul><li>Videos, Photos </li></ul></ul><ul><ul><li>Solutions to Problems </li></ul></ul><ul><li>Stuck? Just “Google” Blog Topics </li></ul><ul><li>& Get 100’s of Ideas! </li></ul>
    • 9. Measuring Results <ul><li>What is Your “REACH” – how many people subscribe to your Blog? </li></ul><ul><li>Website Traffic: See how many people are coming to your website because of your blog, the terms they searched to get there, the sites they came from, and more. </li></ul><ul><ul><li>Tools To Measure Results </li></ul></ul><ul><ul><ul><li>Google Analytics (Free) </li></ul></ul></ul><ul><ul><ul><li>MyBlogLog (Free) </li></ul></ul></ul><ul><ul><ul><li>GetClicky </li></ul></ul></ul><ul><li>Client Calls, Emails, Or Contacts </li></ul><ul><li>Track Funnel – Total Visitors, </li></ul><ul><li># Leads, # Customers </li></ul>
    • 10. Questions & Discussion

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