Blogging for Real Estate

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  • Going to talk about Why you should Blog and the benefits of blogging Anatomy of a Blog Post Blogging state of mind – finding time to blog
  • – Position Yourself & Your Company as the “Thought Leader” in Your Field Blogs are a fast way to join the customers' discussions, provide tips and insights or receive feedback. It's every PR-consultants dream to create a channel where media regularly check what you have to say, instead of media just being passive - sometimes indifferent - recipients of press releases. If you establish your company as a thought leader, people in your business will pay attention. They'll read and discuss what you have to say. Chances are good they will see you as an attractive employer. A blog is informal. It's part of a conversation where people (often) can comment, and the blog can provide you with a measure of value. Publish an idea and see if it generates interest. Does anyone link to you? What do they say?
  • Long Tail SEO -Amazon Example – only have a short list of best sellers (Short Tail), but the majority of Amazon’s sales are made from their “other books” – books on knitting, gardening, computers for dummies (Long Tail), SAME WITH SEARCH TERMS
  • Titles – Tantalizing Titles Are Tantamount – You only have 11 seconds to engage readers Does it stimulate or Intrigue? Key Search Terms, Give Story, the Essence of Your Message,
  • How You Measure Depends on Your “WHY”
  • Blogging for Real Estate

    1. 3. Why Blog? <ul><li>Become the “Expert” </li></ul><ul><li>Customer Relationships </li></ul><ul><li>Media Relations </li></ul><ul><li>Test Ideas or Concepts </li></ul><ul><li>Long-term Value </li></ul>
    2. 4. Why Blog? <ul><li>Search Engine Optimization (SEO) – Getting the “Google Juice” </li></ul>Especially for Long-Tail SEO
    3. 5. Anatomy of A Blog Blog Post Title – Headline “ Tantalizing Titles Are Tantamount!” Subheading – Good for SEO & Organization of Blog <ul><li>Blog Post Content </li></ul><ul><li>Content IS King (350+ words for SEO) </li></ul><ul><li>Show Your PASSION for the Subject </li></ul><ul><li>DON’T BE A WALKING BILLBOARD </li></ul><ul><li>Include Links, Graphics, Information </li></ul><ul><li>USE Photos (Be aware of copyrights) </li></ul><ul><li>AVOID Funky Formatting </li></ul><ul><li>REMEMBER TO INCLUDE a CALL TO ACTION </li></ul><ul><li>Create a Useful Footer – Info about you, links </li></ul>Comments Meta Tags – Tag Your Post for SEO Success!
    4. 6. <ul><li>“ Don’t just have a blog, Learn to think like a blogger.” </li></ul><ul><li>-Darren Rowse, Problogger.com </li></ul>
    5. 7. A Blogging State of Mind…. <ul><li>“ Flex” Your Blogging Muscle </li></ul><ul><li>Set Personal Goals & Challenges </li></ul><ul><li>Schedule Time, Create a Routine </li></ul><ul><li>Be Open to Inspiration – It’s Everywhere </li></ul>
    6. 8. What Do I Blog About? <ul><li>Your “Why” will help give you direction. </li></ul><ul><li>Who is Your Ideal “Customer”? What do they want to read about? </li></ul><ul><li>Keep An “Inspiration File” and a List of Possible Topics </li></ul><ul><li>Potential Blog Topics: </li></ul><ul><ul><li>Customer Q&A’s </li></ul></ul><ul><ul><li>Lists </li></ul></ul><ul><ul><li>Interview Someone in Your Field </li></ul></ul><ul><ul><li>Videos, Photos </li></ul></ul><ul><ul><li>Solutions to Problems </li></ul></ul><ul><li>Stuck? Just “Google” Blog Topics </li></ul><ul><li>& Get 100’s of Ideas! </li></ul>
    7. 9. Measuring Results <ul><li>What is Your “REACH” – how many people subscribe to your Blog? </li></ul><ul><li>Website Traffic: See how many people are coming to your website because of your blog, the terms they searched to get there, the sites they came from, and more. </li></ul><ul><ul><li>Tools To Measure Results </li></ul></ul><ul><ul><ul><li>Google Analytics (Free) </li></ul></ul></ul><ul><ul><ul><li>MyBlogLog (Free) </li></ul></ul></ul><ul><ul><ul><li>GetClicky </li></ul></ul></ul><ul><li>Client Calls, Emails, Or Contacts </li></ul><ul><li>Track Funnel – Total Visitors, </li></ul><ul><li># Leads, # Customers </li></ul>
    8. 10. Questions & Discussion

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