Blogging For Business
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  • – Position Yourself & Your Company as the “Thought Leader” in Your FieldBlogs are a fast way to join the customers' discussions, provide tips and insights or receive feedback.It's every PR-consultants dream to create a channel where media regularly check what you have to say, instead of media just being passive - sometimes indifferent - recipients of press releases.If you establish your company as a thought leader, people in your business will pay attention. They'll read and discuss what you have to say. Chances are good they will see you as an attractive employer.A blog is informal. It's part of a conversation where people (often) can comment, and the blog can provide you with a measure of value. Publish an idea and see if it generates interest. Does anyone link to you? What do they say?
  • Long Tail SEO-Amazon Example – only have a short list of best sellers (Short Tail), but the majority of Amazon’s sales are made from their “other books” – books on knitting, gardening, computers for dummies (Long Tail), SAME WITH SEARCH TERMS
  • “They say we poets are seldom famous, ‘Till after death has come to claim us. My last wish is, that when I am gone. Some of my poetry will live on.” KB
  • Titles – Tantalizing Titles Are Tantamount – You only have 11 seconds to engage readersDoes it stimulate or Intrigue?Key Search Terms, Give Story, the Essence of Your Message,
  • How You Measure Depends on Your “WHY”
  • Increase your social media followers – Tweet blog posts, retweet

Blogging For Business Presentation Transcript

  • 1. Blogging for Business
    The Least Expensive
    EFFECTIVE Marketing Tool
    For Your Business Today
  • 2. What Is Blogging?
    “Blogging is freeform publishing without limits. You are free to publish your words in your voice, without editorial overview. You are the writer, editor, photo editor, graphic designer, advertising manager, and publisher. It’s your blog, your publishing empire.”
    -Blogging Tips, LorelleVanFossen
  • 3. Blog Stats
    133,000,000 – number of blogs indexed by Technorati since 2002
    346,000,000 – number of people globally who read blogs (comScore March 2008)
    77% - percentage of active Internet users who read blogs -Source: The Future Buzz
  • 4. Why Blog?
    Define YOUR Why
    “If you don’t know
    what you want out
    of blogging, you
    WON’T get it.”
    -Blogging Tips, LorelleVanFossen
  • 5. Why Blog?
    Become the “Expert”
    Customer Relationships
    Media Relations
    Recruitment
    Test Ideas or Concepts
    Source: CorporateBlogging.info
  • 6. Why Blog?
    Search Engine Optimization (SEO) – Getting the “Google Juice”
    Especially for Long-Tail SEO
  • 7. Why Blog?
    FOR FUN or as
    a Hobby
  • 8. Why Blog?
    For Profit
    Paid Sponsors
    Google Adwords
    To Promote a Product or Service
    Other Reasons?
  • 9. Where to Blog?
    Blogging Platforms
    WordPress
    Blogger
    Typepad
    ActiveRain & Outside Blogs (real estate, mortgage, video, stagers, marketing professionals, personal coaches, business consultants, SEO consultants, photographers, insurance, property management, and others!)
    Platforms are everywhere! Merchant Circle, Internet Providers, +
    Within Your Website
  • 10. Anatomy of A Blog
    Blog Post Title – Headline
    “Tantalizing Titles Are Tantamount!”
    Side
    Bar
    Categories
    Recent Posts
    Comments
    Links
    Widgets
    RSS Feeds
    Subheading – Good for SEO & Organization of Blog
    Blog Post Content
    • Content IS King (350+ words for SEO)
    • 11. Show Your PASSION for the Subject
    • 12. DON’T BE A WALKING BILLBOARD
    • 13. Include Links, Graphics, Information
    • 14. USE Photos (Be aware of copyrights)
    • 15. AVOID Funky Formatting
    • 16. REMEMBER TO INCLUDE a CALL TO ACTION
    • 17. Create a Useful Footer – Info about you, links
    Meta Tags – Tag Your Post for SEO Success!
    Comments
  • 18. What Do I Blog About?
    Your “Why” will help give you direction.
    Who is Your Ideal “Customer”? What do they want to read about?
    Keep An “Inspiration File” and a List of Possible Topics
    Potential Blog Topics:
    Customer Q&A’s
    Lists
    Interview Someone in Your Field
    Videos, Photos
    Solutions to Problems
    Stuck? Just “Google” Blog Topics
    & Get 100’s of Ideas!
  • 19. Measuring Results
    What is Your “REACH” – how many people subscribe to your Blog?
    Website Traffic: See how many people are coming to your website because of your blog, the terms they searched to get there, the sites they came from, and more.
    Tools To Measure Results
    Google Analytics (Free)
    MyBlogLog (Free)
    GetClicky
    Client Calls, Emails, Or Contacts
    Track Funnel – Total Visitors,
    # Leads, # Customers
    Success
  • 20. Getting Started
    Read Other Blogs – Seth Godin, ProBlogger, HubSpot, Industry Blogs (View a list at Technorati.com, Memeorandum.com, Techmeme.com, Google Blog Search)
    Check Out the Competition
    Choose a Platform - Within your website or outside?
    Form a Strategy – Why & How will you measure success?
    Design Your Blog’s “Look” – Header, Template, Fonts, Widgets
    Just “Do It” – Get Started!
  • 21. Social Media Integration & Blog Promotion
    Post Links to Your Recent Blog Posts on Facebook, Linked In, Twitter, FriendFeed, Plaxo, Other Sites
    Include a Link to Your Blog On Your Website, Emails, Business Cards
    Submit Your Post t0 Digg, Delicious or Other Bookmarking Sites
    Submit Your Blog URL to Google Blogs, Technorati, and other Blog Directories
    Set Up an RSS Feed for Your Blog so People Can Subscribe – Make It Easy & Visible on Your Site
    Comment on Other Blogs – Especially those that provide a link back to your blog.
  • 22. Questions & Discussion