– Position Yourself & Your Company as the “Thought Leader” in Your FieldBlogs are a fast way to join the customers' discussions, provide tips and insights or receive feedback.It's every PR-consultants dream to create a channel where media regularly check what you have to say, instead of media just being passive - sometimes indifferent - recipients of press releases.If you establish your company as a thought leader, people in your business will pay attention. They'll read and discuss what you have to say. Chances are good they will see you as an attractive employer.A blog is informal. It's part of a conversation where people (often) can comment, and the blog can provide you with a measure of value. Publish an idea and see if it generates interest. Does anyone link to you? What do they say?
Long Tail SEO-Amazon Example – only have a short list of best sellers (Short Tail), but the majority of Amazon’s sales are made from their “other books” – books on knitting, gardening, computers for dummies (Long Tail), SAME WITH SEARCH TERMS
“They say we poets are seldom famous, ‘Till after death has come to claim us. My last wish is, that when I am gone. Some of my poetry will live on.” KB
Titles – Tantalizing Titles Are Tantamount – You only have 11 seconds to engage readersDoes it stimulate or Intrigue?Key Search Terms, Give Story, the Essence of Your Message,
How You Measure Depends on Your “WHY”
Increase your social media followers – Tweet blog posts, retweet
Blogging for Business The Least Expensive EFFECTIVE Marketing Tool For Your Business Today
What Is Blogging? “Blogging is freeform publishing without limits. You are free to publish your words in your voice, without editorial overview. You are the writer, editor, photo editor, graphic designer, advertising manager, and publisher. It’s your blog, your publishing empire.” -Blogging Tips, LorelleVanFossen
Blog Stats 133,000,000 – number of blogs indexed by Technorati since 2002 346,000,000 – number of people globally who read blogs (comScore March 2008) 77% - percentage of active Internet users who read blogs -Source: The Future Buzz
Why Blog? Define YOUR Why “If you don’t know what you want out of blogging, you WON’T get it.” -Blogging Tips, LorelleVanFossen
Why Blog? Become the “Expert” Customer Relationships Media Relations Recruitment Test Ideas or Concepts Source: CorporateBlogging.info
Why Blog? Search Engine Optimization (SEO) – Getting the “Google Juice” Especially for Long-Tail SEO
Why Blog? For Profit Paid Sponsors Google Adwords To Promote a Product or Service Other Reasons?
Where to Blog? Blogging Platforms WordPress Blogger Typepad ActiveRain & Outside Blogs (real estate, mortgage, video, stagers, marketing professionals, personal coaches, business consultants, SEO consultants, photographers, insurance, property management, and others!) Platforms are everywhere! Merchant Circle, Internet Providers, + Within Your Website
Anatomy of A Blog Blog Post Title – Headline “Tantalizing Titles Are Tantamount!” Side Bar Categories Recent Posts Comments Links Widgets RSS Feeds Subheading – Good for SEO & Organization of Blog Blog Post Content
Create a Useful Footer – Info about you, links
Meta Tags – Tag Your Post for SEO Success! Comments
What Do I Blog About? Your “Why” will help give you direction. Who is Your Ideal “Customer”? What do they want to read about? Keep An “Inspiration File” and a List of Possible Topics Potential Blog Topics: Customer Q&A’s Lists Interview Someone in Your Field Videos, Photos Solutions to Problems Stuck? Just “Google” Blog Topics & Get 100’s of Ideas!
Measuring Results What is Your “REACH” – how many people subscribe to your Blog? Website Traffic: See how many people are coming to your website because of your blog, the terms they searched to get there, the sites they came from, and more. Tools To Measure Results Google Analytics (Free) MyBlogLog (Free) GetClicky Client Calls, Emails, Or Contacts Track Funnel – Total Visitors, # Leads, # Customers Success
Getting Started Read Other Blogs – Seth Godin, ProBlogger, HubSpot, Industry Blogs (View a list at Technorati.com, Memeorandum.com, Techmeme.com, Google Blog Search) Check Out the Competition Choose a Platform - Within your website or outside? Form a Strategy – Why & How will you measure success? Design Your Blog’s “Look” – Header, Template, Fonts, Widgets Just “Do It” – Get Started!
Social Media Integration & Blog Promotion Post Links to Your Recent Blog Posts on Facebook, Linked In, Twitter, FriendFeed, Plaxo, Other Sites Include a Link to Your Blog On Your Website, Emails, Business Cards Submit Your Post t0 Digg, Delicious or Other Bookmarking Sites Submit Your Blog URL to Google Blogs, Technorati, and other Blog Directories Set Up an RSS Feed for Your Blog so People Can Subscribe – Make It Easy & Visible on Your Site Comment on Other Blogs – Especially those that provide a link back to your blog.