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Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
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Blogging For Business

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  • – Position Yourself & Your Company as the “Thought Leader” in Your FieldBlogs are a fast way to join the customers' discussions, provide tips and insights or receive feedback.It's every PR-consultants dream to create a channel where media regularly check what you have to say, instead of media just being passive - sometimes indifferent - recipients of press releases.If you establish your company as a thought leader, people in your business will pay attention. They'll read and discuss what you have to say. Chances are good they will see you as an attractive employer.A blog is informal. It's part of a conversation where people (often) can comment, and the blog can provide you with a measure of value. Publish an idea and see if it generates interest. Does anyone link to you? What do they say?
  • Long Tail SEO-Amazon Example – only have a short list of best sellers (Short Tail), but the majority of Amazon’s sales are made from their “other books” – books on knitting, gardening, computers for dummies (Long Tail), SAME WITH SEARCH TERMS
  • “They say we poets are seldom famous, ‘Till after death has come to claim us. My last wish is, that when I am gone. Some of my poetry will live on.” KB
  • Titles – Tantalizing Titles Are Tantamount – You only have 11 seconds to engage readersDoes it stimulate or Intrigue?Key Search Terms, Give Story, the Essence of Your Message,
  • How You Measure Depends on Your “WHY”
  • Increase your social media followers – Tweet blog posts, retweet
  • Transcript

    • 1. Blogging for Business
      The Least Expensive
      EFFECTIVE Marketing Tool
      For Your Business Today
    • 2. What Is Blogging?
      “Blogging is freeform publishing without limits. You are free to publish your words in your voice, without editorial overview. You are the writer, editor, photo editor, graphic designer, advertising manager, and publisher. It’s your blog, your publishing empire.”
      -Blogging Tips, LorelleVanFossen
    • 3. Blog Stats
      133,000,000 – number of blogs indexed by Technorati since 2002
      346,000,000 – number of people globally who read blogs (comScore March 2008)
      77% - percentage of active Internet users who read blogs -Source: The Future Buzz
    • 4. Why Blog?
      Define YOUR Why
      “If you don’t know
      what you want out
      of blogging, you
      WON’T get it.”
      -Blogging Tips, LorelleVanFossen
    • 5. Why Blog?
      Become the “Expert”
      Customer Relationships
      Media Relations
      Recruitment
      Test Ideas or Concepts
      Source: CorporateBlogging.info
    • 6. Why Blog?
      Search Engine Optimization (SEO) – Getting the “Google Juice”
      Especially for Long-Tail SEO
    • 7. Why Blog?
      FOR FUN or as
      a Hobby
    • 8. Why Blog?
      For Profit
      Paid Sponsors
      Google Adwords
      To Promote a Product or Service
      Other Reasons?
    • 9. Where to Blog?
      Blogging Platforms
      WordPress
      Blogger
      Typepad
      ActiveRain & Outside Blogs (real estate, mortgage, video, stagers, marketing professionals, personal coaches, business consultants, SEO consultants, photographers, insurance, property management, and others!)
      Platforms are everywhere! Merchant Circle, Internet Providers, +
      Within Your Website
    • 10. Anatomy of A Blog
      Blog Post Title – Headline
      “Tantalizing Titles Are Tantamount!”
      Side
      Bar
      Categories
      Recent Posts
      Comments
      Links
      Widgets
      RSS Feeds
      Subheading – Good for SEO & Organization of Blog
      Blog Post Content
      • Content IS King (350+ words for SEO)
      • 11. Show Your PASSION for the Subject
      • 12. DON’T BE A WALKING BILLBOARD
      • 13. Include Links, Graphics, Information
      • 14. USE Photos (Be aware of copyrights)
      • 15. AVOID Funky Formatting
      • 16. REMEMBER TO INCLUDE a CALL TO ACTION
      • 17. Create a Useful Footer – Info about you, links
      Meta Tags – Tag Your Post for SEO Success!
      Comments
    • 18. What Do I Blog About?
      Your “Why” will help give you direction.
      Who is Your Ideal “Customer”? What do they want to read about?
      Keep An “Inspiration File” and a List of Possible Topics
      Potential Blog Topics:
      Customer Q&A’s
      Lists
      Interview Someone in Your Field
      Videos, Photos
      Solutions to Problems
      Stuck? Just “Google” Blog Topics
      & Get 100’s of Ideas!
    • 19. Measuring Results
      What is Your “REACH” – how many people subscribe to your Blog?
      Website Traffic: See how many people are coming to your website because of your blog, the terms they searched to get there, the sites they came from, and more.
      Tools To Measure Results
      Google Analytics (Free)
      MyBlogLog (Free)
      GetClicky
      Client Calls, Emails, Or Contacts
      Track Funnel – Total Visitors,
      # Leads, # Customers
      Success
    • 20. Getting Started
      Read Other Blogs – Seth Godin, ProBlogger, HubSpot, Industry Blogs (View a list at Technorati.com, Memeorandum.com, Techmeme.com, Google Blog Search)
      Check Out the Competition
      Choose a Platform - Within your website or outside?
      Form a Strategy – Why & How will you measure success?
      Design Your Blog’s “Look” – Header, Template, Fonts, Widgets
      Just “Do It” – Get Started!
    • 21. Social Media Integration & Blog Promotion
      Post Links to Your Recent Blog Posts on Facebook, Linked In, Twitter, FriendFeed, Plaxo, Other Sites
      Include a Link to Your Blog On Your Website, Emails, Business Cards
      Submit Your Post t0 Digg, Delicious or Other Bookmarking Sites
      Submit Your Blog URL to Google Blogs, Technorati, and other Blog Directories
      Set Up an RSS Feed for Your Blog so People Can Subscribe – Make It Easy & Visible on Your Site
      Comment on Other Blogs – Especially those that provide a link back to your blog.
    • 22. Questions & Discussion

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