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Digital CRM

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Basics of Digital CRM.

Basics of Digital CRM.

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Digital CRM Digital CRM Presentation Transcript

  • DIGITAL CRM
  • CUSTOMER RELATIONSHIP ITS ALL ABOUT INTERACTIONS • MARKETING • SALES CYCLE • CUSTOMER SERVICE • RETENTION • IMPROVEMENT
  • TRADITIONAL• STACKS OF BUSINESS CARDS• SPREADSHEETS / ROLODEXES• HISTORY OF INTERACTIONS IS LOST• STRATEGY BASED ON COMPANY PROCESSES
  • THERE ARE CHANGES...CALLS | CHAT | EMAILS | SURVEYS BLOGS | TWITTER | FACEBOOK companies control customers influence REACTIVE PROACTIVE SLOW RESPONSE INSTANT VIRAL
  • CONTENT • MAKEIT EASY FOR CUSTOMERS AND LEADS TO CONVERSE THROUGH YOUR CONTENT • CORRECT TOOL TO DISSEMINATE
  • COMMUNITY•A HUMAN’S TOUCH• COLLABORATION• ASK HELP FROM LOYAL CUSTOMERS• TRANSPARENCY
  • SOCIAL CRM TOOLSENGAGE AND MONITOR
  • RAPPORTIVE• KNOWMORE ABOUT YOUR CONTACTS• GROW YOUR NETWORK• CONTINUOUS RELATIONSHIP
  • ZOHO• KNOW SALES PIPELINE• BUILD YOUR DATABASE
  • BATCHBOOK• MANAGE YOUR CONTACTS• INTEGRATE SOCIAL NETWORKS
  • APPTIVO• MANAGE YOUR BUSINESS• MONITOR YOUR PROJECTS AND DELIVERY• LESS PAPERWORK
  • WORK ETC• MANAGE WORKFLOW• INTEGRATE PROCESSES AND EVERY CUSTOMER ENGAGEMENT
  • AND MORE....
  • MONITORING • ACTIVE LISTENING • MAKE IT PERSONAL (customer file) • SEGREGATE INTO GROUPS
  • DON’T FOCUS ON THE TECHNOLOGY IT’S ALL ABOUT CUSTOMER EXPERIENCE
  • proforamedia.com facebook.com/jammayer twitter.com/jammayerjam@mayervirtualconsulting.com