Sales 2011 lite


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Sales 2011 lite

  1. 1. New York Los AngelesAn introduction to our services London Sao Paulo Delhi
  2. 2. About Davis & Partners LLC  Davis & Partners is a global collective of allied individuals and organizations that share services to service the needs of a growing international client base of world-class brands  Our mission is to leverage both traditional and emerging media to foster and maintain deeper relationships between brands and their most important constituents  Sweet spot: Signi cant experience across all media with a special focus on social marketing and commerce across the Internet, mobile and experiential media
  3. 3. Our value  We’re marketers who deeply understand technology not technologists that dabble in marketing  We develop innovative programs that keep brands at the forefront of digital thought leadership  We have worldwide reach balanced with an intimate partner-run structure the rm’s principals are never more than a click away from a client in need  We offer a broad range of affordable ready-made solutions for faster time-to-market and reduced cost of deployment
  4. 4. Business areas  Advertising   Development/ –  Research Infrastructure –  Strategy –  DavisSecure Hosting –  Ideation –  DCMS Content Tools –  Design/Production –  Commerce Enablement –  Media Planning & Buying –  SAM Platform for Facebook –  Measurement & Optimization –  Mobile Applications –  PR   Entertainment  Consultancy –  Development –  Media Analysis and Re- –  Production allocation –  Representation –  Emerging Media Roadmaps –  Media relations
  5. 5. The network is seeking an EU presence
  6. 6. The D&P Client Family
  7. 7. Some examples of our work
  8. 8. Social Media Services  Social media strategy  Ideation, design and production across all major sites  Application development – web and mobile  Twitter campaign management  Social PR  SAM™ rich media Facebook pages
  9. 9.  SAM stands for Social Application Manager – D&P’s system for developing rich media Facebook fan pages that look like and perform like websites SAM is an affordable, fast way to create a rich media fan page featuring full integration with the visitor’s social graph
  10. 10. Before After
  11. 11. Premium Website YouTube Tiles Channel TwitterPre-Roll Ads PR Blog Seeding Web Ads Experiential
  12. 12. compared to other leading platforms  Affordable cafeteria pricing –only pay for what you use  No monthly fees - some platforms charge as much as 5k  No contract or license term – our competitors lock brands in for 3 years  Easy-to-use content management system for easy updates  Over 20 powerful page elements to choose from to customize your SAM page  Fast turn-around – most pages built in 10 working days  24-7 support from DavisSecure Hosting Services  Super affordable page hosting - $50 per moth plus video  On-page commerce available
  13. 13. modules  Basic Page Shell   Events Calendar  Ad Banner   Gift Maker  Flash Tile   Voting  Poll/Quiz   Micro-Donations  Twitter Feed Viewer   Content Selector  Rankings/Leader Board   Ticket Box Office  Photo Gallery   Storefront  HD Video Player
  14. 14. Rock Ma a  Objective: Establish brand identity for a production company that has sold over 100 MM records including 20 number 1 hits as a premiere artist In their own right  Campaign featured a new brand identity, music video, SAM page and other social media assets  The video starring Miley Cyrus made its world premiere on E! On 10/28 and then the following day launched across major social sites  In rst 3 days the campaign garnered over 200 mm impressions was covered on MTV, VH1, Billboard, Perez Hilton, TMZ and other major press outlets, and to date the video has been seen over one million times and the song is currently #60 on the iTunes pop charts
  15. 15. OC Tanner  OC Tanner an official US Olympics licensee that supplies championship rings to athletes retained D&P to develop a social media campaign for the Vancouver Olympics  D&P a SAM based campaign where Team USA athletes could ask for votes toward winning an OC Tanner Inspiration ring to give to their Olympic mentor  The campaign generated over 1 MM votes and 70 million impressions in 2 weeks and was featured in USA Today, Sports Illustrated and ESPN making the campaign the most successful in OC Tanners history
  16. 16. Novell  Novell and D&P are working together to pioneer new ways of using social media to launch products and use social networks as CRM  The September 2010 launch of Novell File Manager combined web marketing, a SAM page on Facebook and Twitter marketing including D&P’s FollowGrab and TwitCasting tools  Working with celebrated cartoonist Scott Adams Novell and D&P created a series of Dilbert cartoons that speak to the trials and triumphs of le management…
  17. 17. ank you Obrigado Dank je welDavis & Partners Danke ‫(ا)() &%$ا "!‏‬ Gracias ί Mahalo
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