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About Davis & Partners LLC Davis & Partners is a global collective of allied individuals and organizations that share services to service the needs of a growing international client base of world-class brands Our mission is to leverage both traditional and emerging media to foster and maintain deeper relationships between brands and their most important constituents Sweet spot: Signi cant experience across all media with a special focus on social marketing and commerce across the Internet, mobile and experiential media
Our value We’re marketers who deeply understand technology not technologists that dabble in marketing We develop innovative programs that keep brands at the forefront of digital thought leadership We have worldwide reach balanced with an intimate partner-run structure the rm’s principals are never more than a click away from a client in need We oﬀer a broad range of aﬀordable ready-made solutions for faster time-to-market and reduced cost of deployment
Business areas Advertising Development/ – Research Infrastructure – Strategy – DavisSecure Hosting – Ideation – DCMS Content Tools – Design/Production – Commerce Enablement – Media Planning & Buying – SAM Platform for Facebook – Measurement & Optimization – Mobile Applications – PR Entertainment Consultancy – Development – Media Analysis and Re- – Production allocation – Representation – Emerging Media Roadmaps – Media relations
Social Media Services Social media strategy Ideation, design and production across all major sites Application development – web and mobile Twitter campaign management Social PR SAM™ rich media Facebook pages
SAM stands for Social Application Manager – D&P’s system for developing rich media Facebook fan pages that look like and perform like websites SAM is an aﬀordable, fast way to create a rich media fan page featuring full integration with the visitor’s social graph
Premium Website YouTube Tiles Channel TwitterPre-Roll Ads PR Blog Seeding Web Ads Experiential
compared to other leading platforms Aﬀordable cafeteria pricing –only pay for what you use No monthly fees - some platforms charge as much as 5k No contract or license term – our competitors lock brands in for 3 years Easy-to-use content management system for easy updates Over 20 powerful page elements to choose from to customize your SAM page Fast turn-around – most pages built in 10 working days 24-7 support from DavisSecure Hosting Services Super aﬀordable page hosting - $50 per moth plus video On-page commerce available
modules Basic Page Shell Events Calendar Ad Banner Gift Maker Flash Tile Voting Poll/Quiz Micro-Donations Twitter Feed Viewer Content Selector Rankings/Leader Board Ticket Box Oﬃce Photo Gallery Storefront HD Video Player
Rock Ma a Objective: Establish brand identity for a production company that has sold over 100 MM records including 20 number 1 hits as a premiere artist In their own right Campaign featured a new brand identity, music video, SAM page and other social media assets The video starring Miley Cyrus made its world premiere on E! On 10/28 and then the following day launched across major social sites In rst 3 days the campaign garnered over 200 mm impressions was covered on MTV, VH1, Billboard, Perez Hilton, TMZ and other major press outlets, and to date the video has been seen over one million times and the song is currently #60 on the iTunes pop charts
OC Tanner OC Tanner an oﬃcial US Olympics licensee that supplies championship rings to athletes retained D&P to develop a social media campaign for the Vancouver Olympics D&P a SAM based campaign where Team USA athletes could ask for votes toward winning an OC Tanner Inspiration ring to give to their Olympic mentor The campaign generated over 1 MM votes and 70 million impressions in 2 weeks and was featured in USA Today, Sports Illustrated and ESPN making the campaign the most successful in OC Tanners history
Novell Novell and D&P are working together to pioneer new ways of using social media to launch products and use social networks as CRM The September 2010 launch of Novell File Manager combined web marketing, a SAM page on Facebook and Twitter marketing including D&P’s FollowGrab and TwitCasting tools Working with celebrated cartoonist Scott Adams Novell and D&P created a series of Dilbert cartoons that speak to the trials and triumphs of le management…
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