• Live In Your City aims to be the go-to place
for all live and unique recordings online.
• Digital music services are in the midst of
an unprecedented boom.
– Subscribers to digital music services grew from 8
million in 2010 to 20 million in 2012 (IFPI Digital
Music Reports, 2012, 2013).
– Independent telecom analyst OVUM forecast that
Global Digital Music Revenues will reach $20 Billion
by 2015, with most of the growth attributable to
• But existing subscription services focus
mainly on commercially-released, label-
owned recordings. They all largely offer
access to the same music.
• There are signs of demand for more and
different versions of music.
- YouTube has more than 800 million active
users, and 9 in 10 of its most popular videos
are music related
- Online radio service Pandora has 66 million
active, paying listeners.
• There is room in the market for a new
subscription service that offers access to
different recordings, including:
– Live demo tracks
– Unique covers
– Raw and uncut recordings
– Multiple live performances of each song
The LIYC Licensing Model
• Publishing: Reproduction/Mechanical
Licenses (8% - 10% of gross project revenues,
• Sounds Recording Licenses: If owned by
artist: 5% of Net Revenues; If owned by a
third party: 10% of Net Revenues.
• Performance Rights: 15% of Net Revenues.
• Lifting Recording Restrictions: 5% - 10% of
Net Revenues, where applicable.
• Mechanical Licenses: from Reproduction
• Performance Rights and/or Live Sound
Recordings: Directly from artists and
• Live Sound Recordings: from third parties
(Internet Users, Labels)
• “In Bulk” Live Sound Recordings from owners
of large, dormant live music archives.
The Labels: Lifting of Recording
• Artists are free to license performance rights
with respect to all songs that are not under such
restrictions (LIYC license agreement is
conditional on all clearances having been
acquired, case by case basis).
• If restrictions do apply: Labels get compensated
for monetized recordings they do not own, have
not financed, and will likely never monetized (at
Value Proposition for Artists
• Monetization of multiple recordings that are
currently either dormant, or available online
• Live analytics allowing them real-time
access to usage statistics and possibility to
get paid upon request
• Free access to the LIYC Vault – a storage
account for their live tracks in
uncompressed format (only for Exclusive
• Existing “label-centric” subscription services range
from $5 to $10 monthly, and top out at 5-6 million
• Pandora’s 66 million paying users at $0.99 a month is
indicative of the potential market at a lower price
• LIYC Pricing: (a) $0.99 subscription will include
streaming, access to Live Music Radio Show, content
from Exclusive Live Music Bloggers; (b) $3.99
subscription will include music from unlocked
– Operating costs
LIYC Site Features
interface for all
• Social Media
Traction and Milestones
• Q1 2012: Legal analysis and initial competitive analysis.
• Q2-Q4 2012: Qualified the concept with senior legal
departments of two major archive owners, who positively
embraced the concept. Instructions were to build site and
• Q1 2013: Were offered a service package from Epipheo with
service discounts directly evaluating the project at $2.56M
• Q2-Q3 2013: Built initial website infrastructure; developed
marketing concepts for contests; signed a first artist’s
exclusive performance rights (vetted by manager and
• Quarterly “Live Music Contests”
• Live blogger promotion – giving access to
live performances and concert reviews
• Engaging managers and live venues
• Engaging flagship artists and major agencies,
lawyers for case by case deals
• Beta launch to include “free” portion of site
– radio show, blogger reviews; integrated on
social media and multi-platform ready