From idea to innovation roadmap

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  • http://planetoddity.com/steampunk-pen-a-pen-that-can-do-it-all/
  • - Story: Problem Identification- Story: Innovation / Change
  • http://www.giftsonline4u.com/blog/tag/nasa/http://www.cartridgesave.co.uk/news/the-phenomenal-story-of-the-pen/
  • From idea to innovation roadmap

    1. 1. Roadmap From Idea to Innovation Jamil Alkhatib Bethlehem University 8.08.2012 Copyrights © 2012 Jamil Alkhatib 1
    2. 2. Jamil Alkhatib• Founder of IBTECAR• (Innovation, Business, Technology, Entrepreneurship and Creativity for the Arab Region)• MSc. Technology & Innovation Management• BSc. Electrical Engineering• Consulting: – Change and innovation management – SME Development – Technology commercialization – Product and technology strategy planning – Early stage venture assistance ideas2market – Creativity techniques Copyrights © 2012 Jamil Alkhatib 2
    3. 3. Organizations Supported Copyrights © 2012 Jamil Alkhatib 3
    4. 4. Innovations Copyrights © 2012 Jamil Alkhatib 4
    5. 5. Opening Questions• How can I be an innovator?• How can I convert my invention to $?• Is there any specific process to follow?• How can I protect my innovation? Copyrights © 2012 Jamil Alkhatib 5
    6. 6. Content• Innovation Process• Building the business model Copyright © 2012 Jamil Alkhatib 6
    7. 7. What is this? Copyrights © 2012 Jamil Alkhatib 7
    8. 8. Innovation Definition Problem Problem SolutionRecognition Solving Exploitation Innovation (Invention) "Anything that wont sell, I dont want to invent." Thomas Edison Copyrights © 2012 Jamil Alkhatib 8
    9. 9. Types of innovationsProduct Service BusinessProcess Model Copyrights © 2011 Jamil Alkhatib 9
    10. 10. A story of a PenInnovations not always technology based Copyrights © 2012 Jamil Alkhatib 10
    11. 11. Innovators? First or BestSpeekFree Copyrights © 2012 Jamil Alkhatib 11
    12. 12. Invention Market Cycle Idea Marketing PrototypeCustomer Protection testing Developm Customer ent (R&D) testing Copyrights © 2012 Jamil Alkhatib 12
    13. 13. Idea Generation• Technology – Technology Trends – Scientific achievements• Market – Market research – Customer survey• Creativity Techniques – Brainstorming – Lateral thinking – Six thinking hats – Mind mapping – TRIZ Copyright © 2012 Jamil Alkhatib 13
    14. 14. Creativity and Mind Shift Copyrights © 2009 Jamil Alkhatib 14
    15. 15. Invention Market Cycle Idea Marketing PrototypeCustomer Protection testing Developm Customer ent (R&D) testing Copyrights © 2012 Jamil Alkhatib 15
    16. 16. Intellectual Property Protection PatentsOther Copyrigh IPs t IP Trade Trademar secrets k Copyrights © 2012 Jamil Alkhatib 16
    17. 17. PatentsiPod Telephone
    18. 18. BUSINESS MODEL Copyrights © 2012 Jamil Alkhatib 18
    19. 19. Customer SegmentsWhich customers and users are you serving?Which jobs do they really want to get done? Copyrights © 2012 Jamil Alkhatib 19
    20. 20. Copyright © 2012 Jamil Alkhatib 20
    21. 21. Value Propositions• What is the ‘market/customer Pain’?• How does your product address the customer’s Pain?• What is different about your product?• Why would a customer buy from you? Copyrights © 2012 Jamil Alkhatib 21
    22. 22. Value Propositions Cost reduction PriceDesign Novelty TechnologyPerformance Risk minimization Address need Copyrights © 2012 Jamil Alkhatib 22
    23. 23. Copyright © 2012 Jamil Alkhatib 23
    24. 24. ChannelsHow does each customer segment want to be reached? Through which interaction points? Copyrights © 2012 Jamil Alkhatib 24
    25. 25. Copyright © 2012 Jamil Alkhatib 25
    26. 26. Customer RelationshipsWhat relationships are you establishing with each segment? Personal? Automated? Acquisitive? Retentive? Copyrights © 2012 Jamil Alkhatib 26
    27. 27. Copyright © 2012 Jamil Alkhatib 27
    28. 28. Revenue Streams What are customers really willing to pay for?How are you generating transactional or recurring revenues? Copyrights © 2012 Jamil Alkhatib 28
    29. 29. Key ResourcesWhich resources underpin your business model? Which assets are essential? Copyrights © 2012 Jamil Alkhatib 29
    30. 30. Key ActivitiesWhich activities do you need to perform well in your business? What is crucial? Copyrights © 2012 Jamil Alkhatib 30 30
    31. 31. Key PartnersWhich partners and suppliers leverage your model? Who do you need to rely on? Copyrights © 2012 Jamil Alkhatib 31
    32. 32. Cost StructureWhat is the resulting cost structure?Which key elements drive your costs? Copyrights © 2012 Jamil Alkhatib 32
    33. 33. Business Model Canvas value key activities customer proposition relationships customer segmentskey partners cost key revenue structure channels streams resources Copyrights © 2012 Jamil Alkhatib 33
    34. 34. Sketch our your Business Model Copyrights © 2012 Jamil Alkhatib 34
    35. 35. Customer/Product Development Product Development Concept/ Product Alpha/Beta Launch/1st Bus. Plan Dev. Test ShipInnovation 2.0 – idea, share w/ customer, improve, markettest, keep refining the business model (Value) Copyrights © 2011 Jamil Alkhatib 35
    36. 36. Customers are KEY More startups fail from a lack of customers than from a failure of new technologies"Anything that wont sell, I dont want to invent." Thomas Edison Copyrights © 2012 Jamil Alkhatib 36
    37. 37. Referenceswww.businessmodelgeneration.com Copyrights © 2012 Jamil Alkhatib 37
    38. 38. http://www.ibtecar.me http://ibtecar.blogspot.com/ http:// www.slideshare.net/jamilkhatibCopyrights © 2012 Jamil Alkhatib 38

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