• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Wordpress Plugins
 

Wordpress Plugins

on

  • 4,409 views

WordPress Plug-ins for SEO, presented by Jami Broom of Clicks Internet Marketing, http://www.clickstomysite.com

WordPress Plug-ins for SEO, presented by Jami Broom of Clicks Internet Marketing, http://www.clickstomysite.com

Statistics

Views

Total Views
4,409
Views on SlideShare
4,407
Embed Views
2

Actions

Likes
2
Downloads
30
Comments
0

1 Embed 2

http://lj-toys.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Wordpress Plugins Wordpress Plugins Presentation Transcript

    • Making Your WordPress Website Easier to Find Presented by Jami Broom & Andy Weigel WordPress Plug-ins for SEO Jami Broom, Internet Marketing Strategist Clicks Internet Marketing – www.clickstomysite.com Pittsburgh SEO Meet-up Group – http://www.meetup.com/pittsburgh-seo-group Twitter - @jamilbroom Twitter - @jamilbroom Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
      • WordPress.org
        • Using WordPress as a CMS
      • SEO – What is That?
      • Keywords – Why are they important?
        • Keyword Analysis Tools
        • Keywords & Good Content
        • Using Analytics
        • Google’s Guides & Webmaster Tools
        • Installing & activating plug-ins
      • Essential SEO Plug-ins
      SEO WordPress Plug-ins Twitter - @jamilbroom
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
      • Free Content Management System, similar to Joomla, Drupal
      • Can manage both your website AND your blog
      • Templates/Themes
      • Widgets
      • PLUG-INS
      • Must have your own domain & a host for your website, unlike WordPress.com
      Twitter - @jamilbroom
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress as a CMS Twitter - @jamilbroom
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress as a CMS Twitter - @jamilbroom
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress as a CMS Twitter - @jamilbroom
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress as a CMS Twitter - @jamilbroom
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress as a CMS Twitter - @jamilbroom
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress as a CMS Twitter - @jamilbroom
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Keywords & Being Found Search Engine Optimization Search Engine Optimization – SEO Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via natural (”organic” or “algorithmic”) search results.¹ Twitter - @jamilbroom
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Search Engine Optimization: A way of improving communications with search engines, so that they can better communicate with your customers/readers/clients Twitter - @jamilbroom Search Engine Optimization
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Twitter - @jamilbroom Search Engine Optimization Your Business or Website/Blog Search Engines Readers, Customers, Clients, Members
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Resources to learn more about SEO: Read Google’s Search Engine Optimization Starter Guide, use Google Webmaster Tools. Other Resources: seobook.com, seomoz.com Yahoo! Site Explorer – http://siteexplorer.search.yahoo.com Google Webmaster Tools - www.google.com/webmasters/tools/ Bing Webmaster Tools - www.bing.com/webmaster Google SEO Starter Guide – http://googlewebmastercentral.blogspot.com/2008/11/googles-seo-starter-guide.html Twitter - @jamilbroom Search Engine Optimization
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Twitter - @jamilbroom
      • A few “Search-ability” issues:
        • Robots.txt
        • 404 pages
        • 301 redirects
        • URL structure/Permalinks
        • XML Sitemaps
      Search Engine Optimization
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Keywords & Being Found
        • Why use keywords?
        • Allows search engines to know what your website or blog post is about, so they can pull up your website during a search
        • Allows readers/customers to find you better
        • Provides better navigation
      Twitter - @jamilbroom
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Keywords & Being Found
        • Where do keywords go?
        • Title tags/Meta tags
        • Anchor text
        • Headings
        • Content
        • URLs/Permalinks
        • Alt tags
        • Categories (blogs)
        • Tags (blogs)
      Twitter - @jamilbroom
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Keywords & Being Found
        • Keywords vs. Good Content
      • Content needs to impact its intended audience – PEOPLE, not search engines
      • If you don’t have the right keywords in the right places, PEOPLE won’t be able to find your website
      Twitter - @jamilbroom
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Keywords & Being Found Keywords & Being Found
        • Use Analytics to Track Keywords
        • Google Analytics is free to place on your website.
      Twitter - @jamilbroom
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Keywords & Being Found
        • Some keyword phrases might be more competitive than others, some might be more popular or relevant, some might exist that you hadn’t thought of yet.
      Use Keyword Suggestion Tools Twitter - @jamilbroom
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Keywords & Being Found
        • Sales/Purchases
        • Blog Comments
        • Sign-ups
        • Members
        • Volunteers
        • Donations
      The Point? –To get conversions Twitter - @jamilbroom
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Permalinks
      • Custom Permalinks
      • - Control over the names of your URLs for posts and pages
      • Use valuable keywords
      Twitter - @jamilbroom Instead of: http://yourdomain.com/p?=262 Use: http://yourdomain.com/yourposttitle http://yourdomain.com/yourproductname http://yourdomain.com/yourkeyword
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Permalinks Custom Permalinks Twitter - @jamilbroom
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Permalinks Twitter - @jamilbroom
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Permalinks Twitter - @jamilbroom Ranks #1 for PPC Advertising Pittsburgh
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Installing & Activating Plug-ins Twitter - @jamilbroom An extension of the WordPress software. Thousands of Plug-ins!
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Installing & Activating Plug-ins Twitter - @jamilbroom Step 1: Click on Add New
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Installing & Activating Plug-ins Twitter - @jamilbroom Step 2: Search for a plug-in to install.
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Installing & Activating Plug-ins Twitter - @jamilbroom Step 3: Press Install
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Installing & Activating Plug-ins Twitter - @jamilbroom Step 4: Activate
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins
      • All-in-One SEO Pack
        • Automatically Places Title tags, Meta Description, and Keywords in each page’s HTML.
        • Each Title Tag & Meta Description should be unique to each page of a website.
      Twitter - @jamilbroom
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins
      • Google Analyticator
      • http://wordpress.org/extend/plugins/google-analyticator/
      • Features
      • Google Analyticator supports the following features: Standard Google Analytics tracking support
      • NEW! Includes an admin dashboard widget that displays a graph of the last 30 days of visitors, a summary of site usage, the top pages, the top referrers, and the top searches
      • Provides a widget that can be used to display visitor stat information on the front-end
      • External link tracking of all links on the page, including links not managed by WordPress
      • Download link tracking
      • Support for event tracking with outbound links / downloads instead of the old pageview tracking method
      • Support for hiding Administrator visits without affecting Google Analytics' site overlay feature
      • Support for any advanced tracking code Google provides
      • Easily installable only requiring the user knows their UID
      • Allows code to be placed in the footer to ensure faster load times
      • Complete control over options; disable any feature if needed
      • Supports localization - get the settings page in your language of choice
      • Source: http://plugins.spiralwebconsulting.com/analyticator.html
      Twitter - @jamilbroom
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins
      • Meta Robots
      • http://wordpress.org/extend/plugins/robots-meta/
      • Allows you to show search engines the pages you want them to see, and HIDE pages you don’t want them to see.
      • Easiest Way to Use a Robot tags with WordPress
      • Complies with Google Webmaster Tools & Yahoo! Site Explorer
      • Allows easy placement of “no-follow” tags
      • Edit .htaccess file
      • Verify Google, MSN, Yahoo! Webmaster Tools meta data
      • Many other spectacular features
      Twitter - @jamilbroom
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Meta Robots Twitter - @jamilbroom http://wordpress.org/extend/plugins/robots-meta/
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Meta Robots Twitter - @jamilbroom http://wordpress.org/extend/plugins/robots-meta/
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins
      • Redirection
      • http://wordpress.org/extend/plugins/redirection/
      • Manage all your 301 redirects
      Twitter - @jamilbroom
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Redirection http://wordpress.org/extend/plugins/redirection/ Twitter - @jamilbroom
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Redirection http://wordpress.org/extend/plugins/redirection/ Twitter - @jamilbroom
      • Features include:
      • Supports both WordPress-based and Apache-based redirections
      • 404 error monitoring - captures a log of 404 errors and allows you to easily map these to 301 redirects
      • RSS feed for 404 errors
      • Custom 'pass-through' redirections allowing you to pass a URL through to another page, file, or website.
      • Full logs for all redirected URLs
      • Create redirections based upon a URL, browser, referring site, or login status
      • Automatically add a 301 redirection when a post's URL changes
      • Full regular expression support
      • Fully localized
      • Export all redirections to CSV, XML, or Apache .htaccess files
      • Import Apache .htacces files
      • Source: http://urbangiraffe.com/plugins/redirection/
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Google XML SiteMaps http://wordpress.org/extend/plugins/google-sitemap-generator/ Twitter - @jamilbroom *This plugin generates a XML-Sitemap compliant sitemap of your WordPress blog and/or website. Every time you create a new post or page, the sitemap is updated and submitted to several major search engines. This format is supported by Ask.com, Google, YAHOO and MSN Search.
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Google XML SiteMaps http://wordpress.org/extend/plugins/google-sitemap-generator Twitter - @jamilbroom
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Google XML SiteMaps http://wordpress.org/extend/plugins/google-sitemap-generator/ Twitter - @jamilbroom
      • Features:
      • Available for all WordPress versions since 1.5
      • No PHP skills or file changes needed
      • Generates automatically a sitemap for all types of WordPress pages
      • Calculates a priority for each post, based on the number of comments
      • Notifies Ask.com, Google, Bing and YAHOO about changes via ping
      • Includes a WordPress filter for other plugins which can add their pages to the sitemap
      • Generates a static XML file as well as a zipped version
      • *Source: http://www.arnebrachhold.de/projects/wordpress-plugins/google-xml-sitemaps-generator/
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Twitter - @jamilbroom
      • Automatically adds alt and title attributes to all your images.
      • Improves traffic from search results and makes them W3C/xHTML valid as well.
      SEO Friendly Images http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Nofollow Case by Case http://wordpress.org/extend/plugins/nofollow-case-by-case/ Twitter - @jamilbroom
      • Plugin Features:
      • Strip nofollow from comment links, comment author links, pingbacks and trackbacks (default).
      • Selectively apply nofollow to any comment link you do not like to support.
      • Selectively apply nofollow to any comment author link you do not like to support.
      • If you like to open your comment links in a new window you can.
      • As long as you do nothing Nofollow Case by Case automatically strips nofollow from all your comment links and comment author links.
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Nofollow Case by Case Twitter - @jamilbroom How does it work? Simply add /dontfollow to any comment link you do not like and it will automatically become a nofollow link. That`s it!
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins
      • Platinum SEO Pack
      • http://wordpress.org/extend/plugins/platinum-seo-pack/
      • Automatic 301 redirects for any permalink changes
      • Canonical URLs
      • Optimized Post and Page Titles for search engines
      • Generates all SEO relevant META tags automatically
      • Option to specify meta description and meta keywords tag for categories and tag pages.
      • Compatible with most other plugins, like Auto Meta, Ultimate Tag Warrior and others. However you may have to disable All in One SEO pack
      • Other Options
      Twitter - @jamilbroom
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins SEO Smart Links http://www.prelovac.com/vladimir/wordpress-plugins/seo-smart-links Twitter - @jamilbroom SEO Smart Links can automatically link keywords and phrases in your posts and comments with corresponding posts, pages, categories and tags on your blog. Further SEO Smart links allows you to set up your own keywords and set of matching URLs. Finally SEO Smart links allows you to set nofollow attribute and open links in new window. Everything happens completely transparent, and you can edit the options from the administration settings panel.
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
      • Resources:
      • SEO Tutorials:
      • SEO Book - www.seobook.com
      • SEOMoz - www.seomoz.com
      • Clicks Internet Marketing SEO Tutorials - www.clickstomysite.com
      • Pittsburgh SEO Meet-up Group – http://www.meetup.com/pittsburgh-seo-group
      • SEO & WordPress:
      • Pumping Up Wordpress for SEO - http://outspokenmedia.com/uncategorized/pumping-up-wordpress-for-seo/
      • Vladimir Prelovac’s Newbie Guide to WordPress SEO - http://www.prelovac.com/vladimir/how-to-setup-an-efficient-wordpress-blog
      • 20 of the Best SEO Plug-ins for WordPress
      • http://mashable.com/2009/03/20/wordpress-seo-plugins/
      • The Definitive Guide To Higher Rankings For Your Blog
      • http://yoast.com/articles/wordpress-seo/
      • SEO Plugins for Wordpress
      • http://www.wolf-howl.com/seo-plugins-wordpress/
      • Wordpress SEO: How to Choose a Permalink Structure
      • http://www.wolf-howl.com/seo/url-configuration-wordpress/
      Twitter - @jamilbroom
    • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Clicks Internet Marketing The best customer is already searching for your product or service. Let's make sure they find you. www.ClicksInternetMarketing.com 412-250-7237 [email_address] Twitter - @jamilbroom Twitter - @jamilbroom