Seo seminar presentaion   jamil ali ahmed
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Seo seminar presentaion jamil ali ahmed Presentation Transcript

  • 1. Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
  • 2. o What is SEO ? - Definition & Importanceo Picture of Internet Marketing - Brief overview of internet marketing - Role of SEO in internet marketingo Basics of SEO - On-page optimization - Distinct components of on-page optimization - Off-page optimization - Components of off-page optimizationo How social media is impacting SEOo Emerging trends in SEOo Careers in SEOo Closing RemarksoQ &ADesigned By: Jamil Ali Ahmed | www.jamilaliahmed.com
  • 3. Definition: Search Engine Optimization (SEO) is the process of improving the volumeand quality of traffic to a website from search engines organic search results.Importance: SEO stands for “search engine optimizer” or “search engine optimization.”All large or small business will always require the services of an SEO to be able toreach the highest number of users to generate stable revenues. The job of youronline business website is to drive traffic, which is the direct outcome of itspopularity and visibility. You need to use SEO services for marketing and to improveyour rankings which in turn lead to larger numbers of customers visiting yourwebsite. Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
  • 4. Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
  • 5. Brief overview of internet marketing Promotion of products and services online with the intention of making money is called Internet Marketing. 5 simple steps: - Identify the offer - Know the Competition - Build your online presence - Generate high quality relevant content - Build an Audience Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
  • 6. Brief overview of internet marketing SEO’s Dos and Don’ts in Internet Marketing Do’s - Make your message clear. - Use short sentences and paragraphs. - Only use content that is relevant to your offer (including graphics) Don’ts - Dont use an animated flash intro. - Dont distract the visitor from the main message. - Dont add things that dont need to be there. Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
  • 7. Role of SEO in internet marketing Online marketing comes in various forms Banner Ads Email Marketing PPC (pay per click) Paid Marketing Affiliate Advertising Search engine optimization (SEO). Search engine optimization (SEO) is a very important part of any online business. It is the core foundation of a website which improves the quantity as well as the quality of visitors to their website. Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
  • 8. On-page optimization Online marketing comes in various forms In search engine optimization, On-page optimization refers to factors that have an effect on your Web site in natural search results. These factors are controlled by you or by coding on your page. Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
  • 9. Distinct components of on-page optimization On-page optimization includes HTML code, Meta tags, keyword placement and keyword density. Important factors: - Title Optimization - Meta Tags Optimization - Important HTML Tags and positions - Keyword Optimization - Link Optimization - Image Optimization Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
  • 10. Off-page optimization Off Page Optimization is work that you carry out outside of your website to improve your SEO rankings and visibility. Off Page Optimization is more focused on link building and Social Media Marketing. Website should have more and more back links from various quality website for SEO ranking. Similarly Social Media is very important tool to market website over the internet. Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
  • 11. Components of off-page optimization - Directory Submission - Social Bookmarking Submission - Blog Posting - Article Submission - Press Release Submission - Forum Posting - Footer Links - Affiliate Marketing - Blog Commenting - Review Posting - RSS Feed Submission - Video Submission - Profile Creation - Link Wheel - Social Media Optimization Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
  • 12. There are many types of social media sites. Top ratedareTwitter, Facebook, MySpace, Digg, Stumbleupon, Delicious, etc. you may find it difficult to determine howpowerful social media can be for SEO.Does a link from Face book register very high with Google?I say, “Who cares if it does?”It certainly can’t hurt your SEO ranking, and targetingsocial sites gives you another weapon in your SEOarsenal, and a weapon that every client likes to discussat length. Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
  • 13. Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
  • 14. If there is one thing that everyuser knows, it is that searchengines are consistently changingtheir algorithms in order to keepone step ahead of everyone else. Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
  • 15. SEO is already recognized as a career. Search Engine Optimizers make Good Money!Following are the Job Titles in the SEO career path:- SEO Trainee- Junior SEO Executive- SEO Executive- Link Builder- SEO Expert- SEO Consultant- Senior SEO Executive- Teach Leader- SEO Manager- Senior SEO Manager- Search Engine Marketers- SEO/SEM Specialist- Marketing Manager- SEO Trainer Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
  • 16. Lots of Learning and Experiments will make you a successful SEO Expert. - Did you know that 81% of the internet customers find websites via search engines & directories? - Top 30 results receive over 90% of search traffic. - If your site is not in the top 30 search results, it most likely wont be found or get visitors.Web Designing + Web Development + SEO = Multidimensional Web Professional Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
  • 17. Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com