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Restyling a Brand: Bob Evans Farms
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Restyling a Brand: Bob Evans Farms

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Bob Evans Farms presents, "Restyling a Brand" at the Columbus Chamber's "Getting Results with Social Media"

Bob Evans Farms presents, "Restyling a Brand" at the Columbus Chamber's "Getting Results with Social Media"

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Transcript

  • 1. Restyling a Brand Presented by: Stephanie Busack @DigitalSteph_BE digital marketing manager Bob Evans Farms, Inc.
  • 2. Feel free to tweet @BobEvansFarms during this presentation! We welcome your suggestions, thoughts & ideas!
  • 3. Objective
    • To restyle/completely revamp Bob Evans Farms, Inc. corporate Web site, BobEvans.com
      • Project began with RFP in early summer 2008
      • New site launched April 15, 2009
  • 4. BEFORE
  • 5. AFTER
  • 6. BobEvans.com Support
    • BE-mail, Bob Evans e-newsletter
    • Social Media – both Twitter & Facebook
    • Use of mommy bloggers through PR tactics
    • Additional PR/interactive press release
    • KEY LEARNING: Marketing 101: Know your audience.
    • - Mommy Bloggers proved to be an essential element for this digital campaign.
  • 7. Questions?
    • Follow @BobEvansFarms work on Twitter
    • ( www.BobEvans.com /Twitter )
    • Become a fan of Bob Evans on Facebook ( www.BobEvans.com/Facebook )
    Be sure to also check out the NEW! www.BobEvans.com !
  • 8. Thank You for your time!