Restyling a Brand Presented by: Stephanie Busack @DigitalSteph_BE digital marketing manager Bob Evans Farms, Inc.

Feel free to tweet @BobEvansFarms during this presentation! We welcome your suggestions, thoughts & ideas!

Objective To restyle/completely revamp Bob Evans Farms, Inc. corporate Web site, BobEvans.com Project began with RFP in early summer 2008 New site launched April 15, 2009

To restyle/completely revamp Bob Evans Farms, Inc. corporate Web site, BobEvans.com

Project began with RFP in early summer 2008

New site launched April 15, 2009

BEFORE

AFTER

BobEvans.com Support BE-mail, Bob Evans e-newsletter Social Media – both Twitter & Facebook Use of mommy bloggers through PR tactics Additional PR/interactive press release KEY LEARNING: Marketing 101: Know your audience. - Mommy Bloggers proved to be an essential element for this digital campaign.

BE-mail, Bob Evans e-newsletter

Social Media – both Twitter & Facebook

Use of mommy bloggers through PR tactics

Additional PR/interactive press release

KEY LEARNING: Marketing 101: Know your audience.

- Mommy Bloggers proved to be an essential element for this digital campaign.

Questions? Follow @BobEvansFarms work on Twitter ( www.BobEvans.com /Twitter ) Become a fan of Bob Evans on Facebook ( www.BobEvans.com/Facebook ) Be sure to also check out the NEW! www.BobEvans.com !

Follow @BobEvansFarms work on Twitter

( www.BobEvans.com /Twitter )

Become a fan of Bob Evans on Facebook ( www.BobEvans.com/Facebook )

Thank You for your time!