COSI on Twitter

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From the Columbus Chamber's "Getting Results with Social Media Event". Presented by Kevin Pfefferle

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COSI on Twitter

  1. 1. COSI on Twitter @COSICols<br />Kevin Pfefferle, COSI Web Manager<br />Kelli Nowinsky, COSI PR Manager<br />“Getting Results with Social Media”<br />June 18, 2009<br />
  2. 2. Twitter Search<br />http://search.twitter.com/<br />
  3. 3. Aug/Sept 2008: Test Phase<br /><ul><li>@KPfefferle and @KNowinsky
  4. 4. Mucheasier to fail as individuals
  5. 5. Observe community expectations
  6. 6. Learn platform nuances (@ replies,DMs)
  7. 7. Personalize the institution</li></li></ul><li>October 2008: @COSICols<br />http://twitter.com/COSICols<br />
  8. 8. Engage Customers<br />http://twitter.com/COSICols<br />
  9. 9. Engage Customers<br />http://twitter.com/COSICols<br />
  10. 10. Resource: Add Value<br />http://twitter.com/COSICols<br />
  11. 11. Resource: Add Value<br />http://twitter.com/COSICols<br />
  12. 12. Resource: Add Value<br />http://twitter.com/COSICols<br />
  13. 13. Scoop: Discounts/Contests<br />http://twitter.com/COSICols<br />
  14. 14. Scoop: Behind the Scenes<br />http://twitter.com/COSICols<br />
  15. 15. Scoop: Behind the Scenes<br />http://twitter.com/COSICols<br />
  16. 16. Scoop: Live Events<br />http://twitter.com/COSICols<br />
  17. 17. Scoop: Live Events<br />http://twitter.com/COSICols<br />
  18. 18. Promotion<br />http://twitter.com/COSICols<br />
  19. 19. Behind the Scenes / Promotion<br />http://twitter.com/COSICols<br />
  20. 20. Behind the Scenes / Promotion<br />http://twitter.com/COSICols<br />
  21. 21. Behind the Scenes / Promotion<br />http://twitter.com/COSICols<br />
  22. 22. Behind the Scenes / Promotion<br />http://twitter.com/COSICols<br />
  23. 23. Customer Questions<br />http://twitter.com/COSICols<br />
  24. 24. Customer Questions<br />http://twitter.com/COSICols<br />
  25. 25. So What’s the Return?<br /><ul><li>Word of mouth advertising
  26. 26. Connections to niche audiences
  27. 27. Community awareness and ownership
  28. 28. Volunteer support of COSI mission
  29. 29. Attention from fellow museums
  30. 30. Drive traffic to COSI.org</li></li></ul><li>Museum Attention<br />http://museumtwo.blogspot.com/<br />
  31. 31. Museum Attention<br />http://www.mnh.si.edu/lectures/simon/<br />
  32. 32. Drive Visits to COSI.org<br />http://bit.ly/<br />
  33. 33. Moving Forward<br /><ul><li>COSI U Twitter training
  34. 34. Twitter names on business cards
  35. 35. Relationships with individual Team</li></li></ul><li>Connect With Us<br />Kevin Pfefferle, Web Manager<br />Twitter: @KPfefferle<br />kpfefferle@mail.cosi.org<br />Kelli Nowinsky, PR Manager<br />Twitter: @KNowinsky<br />knowinsky@mail.cosi.org<br />

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