COSI on Twitter
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From the Columbus Chamber's "Getting Results with Social Media Event". Presented by Kevin Pfefferle

From the Columbus Chamber's "Getting Results with Social Media Event". Presented by Kevin Pfefferle

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COSI on Twitter Presentation Transcript

  • 1. COSI on Twitter @COSICols
    Kevin Pfefferle, COSI Web Manager
    Kelli Nowinsky, COSI PR Manager
    “Getting Results with Social Media”
    June 18, 2009
  • 2. Twitter Search
    http://search.twitter.com/
  • 3. Aug/Sept 2008: Test Phase
    • @KPfefferle and @KNowinsky
    • 4. Mucheasier to fail as individuals
    • 5. Observe community expectations
    • 6. Learn platform nuances (@ replies,DMs)
    • 7. Personalize the institution
  • October 2008: @COSICols
    http://twitter.com/COSICols
  • 8. Engage Customers
    http://twitter.com/COSICols
  • 9. Engage Customers
    http://twitter.com/COSICols
  • 10. Resource: Add Value
    http://twitter.com/COSICols
  • 11. Resource: Add Value
    http://twitter.com/COSICols
  • 12. Resource: Add Value
    http://twitter.com/COSICols
  • 13. Scoop: Discounts/Contests
    http://twitter.com/COSICols
  • 14. Scoop: Behind the Scenes
    http://twitter.com/COSICols
  • 15. Scoop: Behind the Scenes
    http://twitter.com/COSICols
  • 16. Scoop: Live Events
    http://twitter.com/COSICols
  • 17. Scoop: Live Events
    http://twitter.com/COSICols
  • 18. Promotion
    http://twitter.com/COSICols
  • 19. Behind the Scenes / Promotion
    http://twitter.com/COSICols
  • 20. Behind the Scenes / Promotion
    http://twitter.com/COSICols
  • 21. Behind the Scenes / Promotion
    http://twitter.com/COSICols
  • 22. Behind the Scenes / Promotion
    http://twitter.com/COSICols
  • 23. Customer Questions
    http://twitter.com/COSICols
  • 24. Customer Questions
    http://twitter.com/COSICols
  • 25. So What’s the Return?
    • Word of mouth advertising
    • 26. Connections to niche audiences
    • 27. Community awareness and ownership
    • 28. Volunteer support of COSI mission
    • 29. Attention from fellow museums
    • 30. Drive traffic to COSI.org
  • Museum Attention
    http://museumtwo.blogspot.com/
  • 31. Museum Attention
    http://www.mnh.si.edu/lectures/simon/
  • 32. Drive Visits to COSI.org
    http://bit.ly/
  • 33. Moving Forward
    • COSI U Twitter training
    • 34. Twitter names on business cards
    • 35. Relationships with individual Team
  • Connect With Us
    Kevin Pfefferle, Web Manager
    Twitter: @KPfefferle
    kpfefferle@mail.cosi.org
    Kelli Nowinsky, PR Manager
    Twitter: @KNowinsky
    knowinsky@mail.cosi.org