#w2edata



The Next Phase of Web2.0: Data
Jamie Taylor
eschew mentalistic
explanations

you tend not to get
caught up in them
when working with
preverbal animals
Internet Trolls: are shy
                                                     people who engage in
                       ...
Let the data speak for itself

This is a description of a
community

2 users engaged in closed
exchange
Building
                    communities of data




 Build Flexible
Applications with
  Graph Data
12 Million Nodes
350 Million Links
Item #3 of
"what is web2.0"
http://www.plasticbag.org/files/native/
#2 what is
                                        web2.0:

                                        Harnessing
           ...
How do you design for Network Effects?




Network Effects
What is the story about?



Multiplying a scarce resource via community

                             This is an economic ...
So far...


Jamie is an economist in disguise
Stone Soup is an economic tale
Community is another word for economy
Models of Participation   In a community
Participatory Communities


                Visitors
              Contributing

               0.16%

               0.2%...
Pyramid of Contribution
Following Bradley Horowitz




http://www.flickr.com/photos/arancidamoeba/3421129195/
Pyramid of Contribution
Following Bradley Horowitz



                                                        Creators


 ...
Methylene Blue, methylthionine chloride or 3,7-
bis(dimethylamino)phenothiazin-5-ium chloride, with a
molecular formula of...
Pyramids of Contribution Opportunities




                           Community at any scale.
                           N...
http://www.flickr.com/photos/russellbernice/2947422039/
Bifurcation
?
Users will create/fill-in
missing mechanisms. Can
we capture/extend their
work (to take advantage of
the data they are crea...
Branch/Merge well know to technical community - how do
we extend to the broader community?
Need to understand the structure of
the conversation to analyze it.
Percolation




              http://www.flickr.com/photos/hllewellyn/2614771667/
RT
1   2       6   7


2   3   4   5   6


3               7



4   5
P = 0.6
after 60 steps
Coupling




http://commons.wikimedia.org/wiki/File:Railroad_Coupling_(CMRR).jpg
The Architecture of Participation
  ...modular architecture that allows easy
  participation by independent or loosely
   ...
NK Boolean Networks




                N Nodes
                K Connections

                As you increase the
       ...
A parameterized
model of coupling.

As K increases, the
space of values
becomes less
predictable.
Scale
Linear Value
     N
Metcalfe's Law
     N  2
Group Formation Networks
          2 N
Reed's Law




                     N
Value




                     N^2
                     2^N




             N
2N
Value




        N       N2


                  N


   Broadcast   Email   Chatrooms
#
2N
Value




        N       N2


                 N


   Broadcast   Feeds        #tags
Controlled Vocabulary




                        http://www.flickr.com/photos/acme/2707444462
<script type="text/javascript"
           src="http://ajax.googleapis.com/ajax/libs/jquery/1.3.2/jquery.min.js"></script>
...
Using well-known
semantics connects you
to other communities:
- Open Graph Protocol
- Freebase
- HTML5 Microformats
Cumulative Advantage




                       http://www.flickr.com/photos/amagill/3366720659/
Clocks didn’t
have to look
like this.
Many early
clocks were 24
hour clocks.
10,000 year clock

Conceived by Danny
Hillis, co-founder of
Metaweb
Enough people started
using this format that it
became the standard....

VHS/Betamax anyone?
Is Justin Timberlake a Product of
         Cumulative Advantage?



http://www.nytimes.com/2007/04/15/magazine/15wwlnideal...
The rich get richer
                  and
Connected data attracts more connections
The foundation behind:

-Scale Free Networks
-Small World Networks
"If you need scale in order to create value, it's hard
to get scale, because there's little incentive for the
first people ...
Old - but still filled
with great ideas!
Dan Bricklin:
Cornucopia of the Commons
•   Three ways to build a database
    •   Organize manually
    •   Organize mech...
"...one can predict the success of a particular
system for building a shared database by how much
the database is aided th...
http://www.flickr.com/photos/nortinirt/2113818464/
Stone Soup Review

   Multiplying a scarce resource via community
                                 Cumulative Advantage:
 ...
‣Think about data accumulation in interaction design
‣Design for Network Effects
 -Allow community to work at all scales
 ...
The next phase of Web2.0: Data
The next phase of Web2.0: Data
The next phase of Web2.0: Data
The next phase of Web2.0: Data
The next phase of Web2.0: Data
The next phase of Web2.0: Data
The next phase of Web2.0: Data
The next phase of Web2.0: Data
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The next phase of Web2.0: Data

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To design better Web2.0 applications we need to understand how network effects will help us capture richer data.

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The next phase of Web2.0: Data

  1. 1. #w2edata The Next Phase of Web2.0: Data Jamie Taylor
  2. 2. eschew mentalistic explanations you tend not to get caught up in them when working with preverbal animals
  3. 3. Internet Trolls: are shy people who engage in argumentation to fulfill their need for conversation and human contact. Really? How do you know? http://www.flickr.com/photos/pagedooley/2789916201/
  4. 4. Let the data speak for itself This is a description of a community 2 users engaged in closed exchange
  5. 5. Building communities of data Build Flexible Applications with Graph Data
  6. 6. 12 Million Nodes 350 Million Links
  7. 7. Item #3 of "what is web2.0"
  8. 8. http://www.plasticbag.org/files/native/
  9. 9. #2 what is web2.0: Harnessing Collective Intelligence Network effects from user contributions are the key to market dominance in the Web 2.0 era. - Tim O'Reilly
  10. 10. How do you design for Network Effects? Network Effects
  11. 11. What is the story about? Multiplying a scarce resource via community This is an economic tale The community was altered The rules of exchange were altered Changed the Economy community = economy
  12. 12. So far... Jamie is an economist in disguise Stone Soup is an economic tale Community is another word for economy
  13. 13. Models of Participation In a community
  14. 14. Participatory Communities Visitors Contributing 0.16% 0.2% 4.56% Source: Hitwise, reported by Bill Tancer 4/25/2007 in Time Magazine
  15. 15. Pyramid of Contribution Following Bradley Horowitz http://www.flickr.com/photos/arancidamoeba/3421129195/
  16. 16. Pyramid of Contribution Following Bradley Horowitz Creators Synthesizers Consumers http://www.flickr.com/photos/arancidamoeba/3421129195/
  17. 17. Methylene Blue, methylthionine chloride or 3,7- bis(dimethylamino)phenothiazin-5-ium chloride, with a molecular formula of C16H18ClN3S, is a dye and medication used in Gram's stain, Wright stain, and the treatment of metoxyhemoglobinemia. Its CAS number is 61-73-4: its EC number is 200-515-2 .
  18. 18. Pyramids of Contribution Opportunities Community at any scale. Not just one pyramid. Each Pyramid of contribution fosters many others.
  19. 19. http://www.flickr.com/photos/russellbernice/2947422039/ Bifurcation
  20. 20. ?
  21. 21. Users will create/fill-in missing mechanisms. Can we capture/extend their work (to take advantage of the data they are creating.)
  22. 22. Branch/Merge well know to technical community - how do we extend to the broader community?
  23. 23. Need to understand the structure of the conversation to analyze it.
  24. 24. Percolation http://www.flickr.com/photos/hllewellyn/2614771667/
  25. 25. RT
  26. 26. 1 2 6 7 2 3 4 5 6 3 7 4 5
  27. 27. P = 0.6 after 60 steps
  28. 28. Coupling http://commons.wikimedia.org/wiki/File:Railroad_Coupling_(CMRR).jpg
  29. 29. The Architecture of Participation ...modular architecture that allows easy participation by independent or loosely coordinated developers. - Tim O'Reilly
  30. 30. NK Boolean Networks N Nodes K Connections As you increase the number of connections
  31. 31. A parameterized model of coupling. As K increases, the space of values becomes less predictable.
  32. 32. Scale
  33. 33. Linear Value N
  34. 34. Metcalfe's Law N 2
  35. 35. Group Formation Networks 2 N
  36. 36. Reed's Law N Value N^2 2^N N
  37. 37. 2N Value N N2 N Broadcast Email Chatrooms
  38. 38. #
  39. 39. 2N Value N N2 N Broadcast Feeds #tags
  40. 40. Controlled Vocabulary http://www.flickr.com/photos/acme/2707444462
  41. 41. <script type="text/javascript" src="http://ajax.googleapis.com/ajax/libs/jquery/1.3.2/jquery.min.js"></script> <script type="text/javascript" src="http://freebaselibs.com/static/suggest/1.0.1/suggest.min.js"></script> <script type="text/javascript"> $(function() { $("#suggestinput").suggest() .bind("fb-select", function(e, data) { $('#profileid').val(data.id); }); }); </script> http://freebase.com/docs/suggest
  42. 42. Using well-known semantics connects you to other communities: - Open Graph Protocol - Freebase - HTML5 Microformats
  43. 43. Cumulative Advantage http://www.flickr.com/photos/amagill/3366720659/
  44. 44. Clocks didn’t have to look like this.
  45. 45. Many early clocks were 24 hour clocks.
  46. 46. 10,000 year clock Conceived by Danny Hillis, co-founder of Metaweb
  47. 47. Enough people started using this format that it became the standard.... VHS/Betamax anyone?
  48. 48. Is Justin Timberlake a Product of Cumulative Advantage? http://www.nytimes.com/2007/04/15/magazine/15wwlnidealab.t.html
  49. 49. The rich get richer and Connected data attracts more connections
  50. 50. The foundation behind: -Scale Free Networks -Small World Networks
  51. 51. "If you need scale in order to create value, it's hard to get scale, because there's little incentive for the first people to use the product. Ideally, the system should be useful for user number one." -Joshua Schachter, 2006
  52. 52. Old - but still filled with great ideas!
  53. 53. Dan Bricklin: Cornucopia of the Commons • Three ways to build a database • Organize manually • Organize mechanically • Get volunteers to build it
  54. 54. "...one can predict the success of a particular system for building a shared database by how much the database is aided through normal, selfish use." -Dan Bricklin, 2001
  55. 55. http://www.flickr.com/photos/nortinirt/2113818464/
  56. 56. Stone Soup Review Multiplying a scarce resource via community Cumulative Advantage: -once people started to contribute....easier for others to contribute....positive feedback. Architecture for Participation: Cumulative advantage - loosely coupled. - If one contribution failed, others could succeed. Architecture for participation Community at all scales: -Different type of contribution Community at all scales -Individual contributions, -family contributions, -pre cooked contributions -community contributions
  57. 57. ‣Think about data accumulation in interaction design ‣Design for Network Effects -Allow community to work at all scales -Provide tools for bifurcation management -Facilitate Percolation (but don't over connect) -Couple contributions loosely -Foster Group Forming Networks (2 N scaling) -Guide data convergence through vocabulary -Leverage cumulative advantage ‣Deliver value, create data, deliver value
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