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The next phase of Web2.0: Data


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To design better Web2.0 applications we need to understand how network effects will help us capture richer data.

To design better Web2.0 applications we need to understand how network effects will help us capture richer data.

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  • 1. #w2edata The Next Phase of Web2.0: Data Jamie Taylor
  • 2. eschew mentalistic explanations you tend not to get caught up in them when working with preverbal animals
  • 3. Internet Trolls: are shy people who engage in argumentation to fulfill their need for conversation and human contact. Really? How do you know?
  • 4. Let the data speak for itself This is a description of a community 2 users engaged in closed exchange
  • 5. Building communities of data Build Flexible Applications with Graph Data
  • 6. 12 Million Nodes 350 Million Links
  • 7. Item #3 of "what is web2.0"
  • 8.
  • 9. #2 what is web2.0: Harnessing Collective Intelligence Network effects from user contributions are the key to market dominance in the Web 2.0 era. - Tim O'Reilly
  • 10. How do you design for Network Effects? Network Effects
  • 11. What is the story about? Multiplying a scarce resource via community This is an economic tale The community was altered The rules of exchange were altered Changed the Economy community = economy
  • 12. So far... Jamie is an economist in disguise Stone Soup is an economic tale Community is another word for economy
  • 13. Models of Participation In a community
  • 14. Participatory Communities Visitors Contributing 0.16% 0.2% 4.56% Source: Hitwise, reported by Bill Tancer 4/25/2007 in Time Magazine
  • 15. Pyramid of Contribution Following Bradley Horowitz
  • 16. Pyramid of Contribution Following Bradley Horowitz Creators Synthesizers Consumers
  • 17. Methylene Blue, methylthionine chloride or 3,7- bis(dimethylamino)phenothiazin-5-ium chloride, with a molecular formula of C16H18ClN3S, is a dye and medication used in Gram's stain, Wright stain, and the treatment of metoxyhemoglobinemia. Its CAS number is 61-73-4: its EC number is 200-515-2 .
  • 18. Pyramids of Contribution Opportunities Community at any scale. Not just one pyramid. Each Pyramid of contribution fosters many others.
  • 19. Bifurcation
  • 20. ?
  • 21. Users will create/fill-in missing mechanisms. Can we capture/extend their work (to take advantage of the data they are creating.)
  • 22. Branch/Merge well know to technical community - how do we extend to the broader community?
  • 23. Need to understand the structure of the conversation to analyze it.
  • 24. Percolation
  • 25. RT
  • 26. 1 2 6 7 2 3 4 5 6 3 7 4 5
  • 27. P = 0.6 after 60 steps
  • 28. Coupling
  • 29. The Architecture of Participation ...modular architecture that allows easy participation by independent or loosely coordinated developers. - Tim O'Reilly
  • 30. NK Boolean Networks N Nodes K Connections As you increase the number of connections
  • 31. A parameterized model of coupling. As K increases, the space of values becomes less predictable.
  • 32. Scale
  • 33. Linear Value N
  • 34. Metcalfe's Law N 2
  • 35. Group Formation Networks 2 N
  • 36. Reed's Law N Value N^2 2^N N
  • 37. 2N Value N N2 N Broadcast Email Chatrooms
  • 38. #
  • 39. 2N Value N N2 N Broadcast Feeds #tags
  • 40. Controlled Vocabulary
  • 41. <script type="text/javascript" src=""></script> <script type="text/javascript" src=""></script> <script type="text/javascript"> $(function() { $("#suggestinput").suggest() .bind("fb-select", function(e, data) { $('#profileid').val(; }); }); </script>
  • 42. Using well-known semantics connects you to other communities: - Open Graph Protocol - Freebase - HTML5 Microformats
  • 43. Cumulative Advantage
  • 44. Clocks didn’t have to look like this.
  • 45. Many early clocks were 24 hour clocks.
  • 46. 10,000 year clock Conceived by Danny Hillis, co-founder of Metaweb
  • 47. Enough people started using this format that it became the standard.... VHS/Betamax anyone?
  • 48. Is Justin Timberlake a Product of Cumulative Advantage?
  • 49. The rich get richer and Connected data attracts more connections
  • 50. The foundation behind: -Scale Free Networks -Small World Networks
  • 51. "If you need scale in order to create value, it's hard to get scale, because there's little incentive for the first people to use the product. Ideally, the system should be useful for user number one." -Joshua Schachter, 2006
  • 52. Old - but still filled with great ideas!
  • 53. Dan Bricklin: Cornucopia of the Commons • Three ways to build a database • Organize manually • Organize mechanically • Get volunteers to build it
  • 54. " can predict the success of a particular system for building a shared database by how much the database is aided through normal, selfish use." -Dan Bricklin, 2001
  • 55.
  • 56. Stone Soup Review Multiplying a scarce resource via community Cumulative Advantage: -once people started to contribute....easier for others to contribute....positive feedback. Architecture for Participation: Cumulative advantage - loosely coupled. - If one contribution failed, others could succeed. Architecture for participation Community at all scales: -Different type of contribution Community at all scales -Individual contributions, -family contributions, -pre cooked contributions -community contributions
  • 57. ‣Think about data accumulation in interaction design ‣Design for Network Effects -Allow community to work at all scales -Provide tools for bifurcation management -Facilitate Percolation (but don't over connect) -Couple contributions loosely -Foster Group Forming Networks (2 N scaling) -Guide data convergence through vocabulary -Leverage cumulative advantage ‣Deliver value, create data, deliver value