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Help-U-Close Agent Profile Video Seminar
Winter 2013
Jamie Steigerwald
VIDEO & SOCIAL MEDIA
Visitors who view video stay 4x longer
Websites with videos are 53 times more likely
to receive a first page ranking on ...
Click-to Play
Display Network
InVideo
Lower 3rd
FREE on Your Videos
In-Search
YouTube Search
In-Slate
Viewers cho...
Agent Profiles
Property Tours
Animoto.com ($5.00)

Neighborhood Tours
Neighbor Interviews
Local Business Reviews
Pa...
Pro
Higher Quality
More Control
Better SEO
No Ads
Thumbnails

Con
Not Free
Low Search

YouTube
PRO
2nd Largest Sea...
YouTube
Google Places
Vimeo
DailyMotion
Metacafe
Blip.tv
Veoh
MySpace

Facebook
Yelp
Flicker
Photobucket
Bing...
Include Video with Image Links
Test Headlines
Use Image Codes

Sample Headline:
[VIDEO] Bank Owned ► Great Schools ◄ W...
Video rich snippets
Video Sitemap
Non-YouTube
Keywords
300+ Words
Use Transcription
1 Video Per Page

YouTube
Keyw...
Real Estate Sites
Zillow
Realtor.com
Trulia

Facebook Promoted
Posts
Twitter Promoted
Tweets
Google+

Vine (from Tw...
THANK YOU FOR ATTENDING
• Websites
• Blogs

Jamie Steigerwald

• FaceBook
• Twitter

• YouTube

jamie@swiftlead.com

• Vid...
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Help-U-Close Online Video for Real Estate Agents

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If you need help with using online video for your real estate business please contact me at 949-954-0008 or jamie@swiftlead.com or www.swiftlead.com.

Published in: Social Media, Technology, Business
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  • Optional Quote “You miss 100% of the shots you never take” – Wayne Gretsky
  • Optional Quote “You miss 100% of the shots you never take” – Wayne Gretsky
  • Optional Quote “You miss 100% of the shots you never take” – Wayne Gretsky
  • Optional Quote “You miss 100% of the shots you never take” – Wayne Gretsky
  • Optional Quote “You miss 100% of the shots you never take” – Wayne Gretsky
  • Optional Quote “You miss 100% of the shots you never take” – Wayne Gretsky
  • Optional Quote “You miss 100% of the shots you never take” – Wayne Gretsky
  • Transcript of "Help-U-Close Online Video for Real Estate Agents"

    1. 1. Help-U-Close Agent Profile Video Seminar Winter 2013 Jamie Steigerwald
    2. 2. VIDEO & SOCIAL MEDIA
    3. 3. Visitors who view video stay 4x longer Websites with videos are 53 times more likely to receive a first page ranking on Google Video boosts conversions up to 80% Increased email click-thought rate by 3 times. Real Estate and Video 73% of homeowners more likely to list with an agent offering video Only 12% of agents have YouTube accounts. Video ads $0.05 - $1.00 per view vs. $4.00 per click on display ads ONLINE VIDEO STATS Video on Websites
    4. 4. Click-to Play Display Network InVideo Lower 3rd FREE on Your Videos In-Search YouTube Search In-Slate Viewers choses 1 of 3 ads In-Display Shows on Watch Pages In-Stream 15 to 30 seconds Ad Types CPC CPM CPV Ad Locations Display Network Websites & Blogs Remarketing YouTube PAID VIDEO Ad Types
    5. 5. Agent Profiles Property Tours Animoto.com ($5.00) Neighborhood Tours Neighbor Interviews Local Business Reviews Parks & Recreation Dog Parks Rent vs. Buy Lists Before you buy… Reasons you should move to… Top Neighborhoods Transaction Reports MLS CMA’s Association News CAR Contract CONTENT IDEAS Content Ideas
    6. 6. Pro Higher Quality More Control Better SEO No Ads Thumbnails Con Not Free Low Search YouTube PRO 2nd Largest Search FREE Advertising Con Limited Control Competition Advertising Thumbnails VIDEO HOSTING Vimeo
    7. 7. YouTube Google Places Vimeo DailyMotion Metacafe Blip.tv Veoh MySpace Facebook Yelp Flicker Photobucket Bing Brightcove Viddler Sevenload Use OneLoad.com or Kaltura.com VIDEO DISTRIBUTION Video Distribution
    8. 8. Include Video with Image Links Test Headlines Use Image Codes Sample Headline: [VIDEO] Bank Owned ► Great Schools ◄ Way Under Value! YOUTUBE & CRAIGSLIST Craigslist
    9. 9. Video rich snippets Video Sitemap Non-YouTube Keywords 300+ Words Use Transcription 1 Video Per Page YouTube Keywords In Filename In Title In Description Tags Link to your site include HTTP:// Call To Action InVideo Ad Create Playlists VIDEO SEO CHECKLIST Your Website
    10. 10. Real Estate Sites Zillow Realtor.com Trulia Facebook Promoted Posts Twitter Promoted Tweets Google+ Vine (from Twitter) 6 seconds Displays in native Twitter app Ideas Walkthroughs Design (inside and out) Quick Tips SOCIAL MEDIA AND VIDEO Social Media and Video
    11. 11. THANK YOU FOR ATTENDING • Websites • Blogs Jamie Steigerwald • FaceBook • Twitter • YouTube jamie@swiftlead.com • Video’s • Craigslist • Search (SEO / SEM) 949-954-0008
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