Blogging to Engage From teaching to Engaging Many generations of clientele are online: To socialize To learn
Possible Issues? •Difficulty?•Time/TaskManagement•Communicating Impact
Creating Your Blog What do you want from your blog? Ease of Use: Google Blogger/Blogspot www.blogspot.com Professional Appeal Wordpress www.wordpress.com
Finding & Reporting Impact Where do I obtain statistical data? What kind of an impact is my blog having?
Finding & Reporting Impact Options: Wordpress.com Statistics For blogs hosted by Wordpress.com (free) Can retrieve blog hit information daily, weekly, or monthly Top posts & pages Search traffic (i.e. if someone views your blog via a search result) Subscriber information (RSS feed, e-mail, etc) Referring sites Move It Miami County dashboard Over 7,900 hits since the MIMC program in March. MIMC program ended second week in May. Blog averages approx. 70 hits per day.
Finding & Reporting Impact Options (cont..): Google Analytics For use with a Blogspot blog – or – can embed into any blog (with administrative access) Can retrieve daily, weekly, monthly, yearly stats Traffic sources (referring sites, direct, search engines, etc) Top posts Traffic map (see who is visiting your blog nationally & internationally!) Export data into a PDF or similar view Family Blog
Finding & Reporting Impact I have all of this data – now what do I do with it? Annual Reports Monthly Mini-Reports List of new and updated posts (include “active” links) One or two helpful comments that were posted to the blog from readers Overall statistics for that month
Group vs. Individual Blogging Group Blogging Blogs that have contributors of two or more people OSUE FCS blog Pros: Less amount of work for everyone in updating the blog Blog posts could represent a range of topics / authors could focus on their area of specialization Cons Blog may seem unorganized, less uniform, and not targeting one specific niche May require more work: checking with other authors before posting, etc.
Group vs. Individual Blogging Individual Blogging Blogs that have one contributor/author Van Wert County Ag blog / Parents in Action blog Pros: Blog can be more focused More of a “high-touch” blog (readers correspond with one author – makes for an intimate experience) Cons More work for one person
Group vs. Individual Blogging Which format is best? Extension staff Extension clientele Example in action: OSUE EERA blogs www.stepfamiliiestoday.wordpress.com www.osufcs.wordpress.com
Advertising Your Blog Boost your impact by advertising your blog and posts Twitter Facebook
Microblogging:Facebook Fan Pages • Creating a fan page • Inviting people to your page • Selecting a user name • Promoting your page to go virally • Value posting • Cross promotion • Getting others to connect to your page • Posting from your phone
Online Resources Copy of this presentation Videos (How to blog, how to develop a podcast for your blog, etc.) Links to other social media presentations www.neafcs.org www.slideshare.net
Thank You! Questions? Please take a moment to fill out the session evaluation. Contact Information: Jamie Seger - email@example.com twitter.com/jamies4families Kara Newby – firstname.lastname@example.org Nancy Recker – email@example.com