Extension 2.0: Harnessing the Power of the Blogosphere to Expand Programming Potential and Impact


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Presented at NEAFCS Annual Conference 2010: Portland, Maine

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  • - Ask yourself – “who is my audience?”
  • Extension 2.0: Harnessing the Power of the Blogosphere to Expand Programming Potential and Impact

    1. 1. Extension 2.0: Harnessing thePower of the Blogosphere to Expand Programming Potential & Impact Jamie Seger, Kara Newby & Nancy ReckerThe Ohio State University Extension
    2. 2. “Our job is not to defend yesterday, but to invent tomorrow” -Peter Druker, Management Guru
    3. 3. Why Extension? Lack of knowledge about Extension among younger generation (18-34 yo)
    4. 4. Why the Internet?
    5. 5. Blogging to Engage From teaching to Engaging Many generations of clientele are online:  To socialize  To learn
    6. 6. Possible Issues? •Difficulty?•Time/TaskManagement•Communicating Impact
    7. 7. Creating Your Blog What do you want from your blog? Ease of Use:  Google Blogger/Blogspot  www.blogspot.com  Professional Appeal  Wordpress  www.wordpress.com
    8. 8. Finding & Reporting Impact Where do I obtain statistical data? What kind of an impact is my blog having?
    9. 9. Finding & Reporting Impact Options:  Wordpress.com Statistics  For blogs hosted by Wordpress.com (free)  Can retrieve blog hit information daily, weekly, or monthly  Top posts & pages  Search traffic (i.e. if someone views your blog via a search result)  Subscriber information (RSS feed, e-mail, etc)  Referring sites  Move It Miami County dashboard  Over 7,900 hits since the MIMC program in March.  MIMC program ended second week in May.  Blog averages approx. 70 hits per day.
    10. 10. Finding & Reporting Impact Options (cont..):  Google Analytics  For use with a Blogspot blog – or – can embed into any blog (with administrative access)  Can retrieve daily, weekly, monthly, yearly stats  Traffic sources (referring sites, direct, search engines, etc)  Top posts  Traffic map (see who is visiting your blog nationally & internationally!)  Export data into a PDF or similar view  Family Blog
    11. 11. Finding & Reporting Impact I have all of this data – now what do I do with it?  Annual Reports  Monthly Mini-Reports  List of new and updated posts (include “active” links)  One or two helpful comments that were posted to the blog from readers  Overall statistics for that month
    12. 12. Group vs. Individual Blogging Group Blogging  Blogs that have contributors of two or more people  OSUE FCS blog  Pros:  Less amount of work for everyone in updating the blog  Blog posts could represent a range of topics / authors could focus on their area of specialization  Cons  Blog may seem unorganized, less uniform, and not targeting one specific niche  May require more work: checking with other authors before posting, etc.
    13. 13. Group vs. Individual Blogging Individual Blogging  Blogs that have one contributor/author  Van Wert County Ag blog / Parents in Action blog  Pros:  Blog can be more focused  More of a “high-touch” blog (readers correspond with one author – makes for an intimate experience)  Cons  More work for one person
    14. 14. Group vs. Individual Blogging Which format is best?  Extension staff  Extension clientele  Example in action:  OSUE EERA blogs  www.stepfamiliiestoday.wordpress.com  www.osufcs.wordpress.com
    15. 15. Advertising Your Blog Boost your impact by advertising your blog and posts  Twitter  Facebook
    16. 16. Microblogging:Facebook Fan Pages • Creating a fan page • Inviting people to your page • Selecting a user name • Promoting your page to go virally • Value posting • Cross promotion • Getting others to connect to your page • Posting from your phone
    17. 17. Online Resources Copy of this presentation Videos (How to blog, how to develop a podcast for your blog, etc.) Links to other social media presentations www.neafcs.org www.slideshare.net
    18. 18. Thank You! Questions? Please take a moment to fill out the session evaluation. Contact Information:  Jamie Seger - seger.23@osu.edu twitter.com/jamies4families  Kara Newby – knewby@ehe.osu.edu  Nancy Recker – recker.22@osu.edu