The Future ofLiving Room Entertainment By Jamies Yam
Table of Content Introduction Goal and Process Questions considering Key Trend “Smart TV” Home theatre “Sound system” Home theatre “Visual” Live streaming/ Online rental Connectivity with mobile devices Implications Summary About
ForewordIntroduction Goal Living room entertainment has been the To provide information in future trends fastest changing in both technology and about living room entertainment. Giving connectivity to varieties devices and user inspirations for business to react with interfaces. these trends in order to create a bigger When stepping in 21st century, things opportunity of increasing needs in the are different than before, with the help of current market. technology, the way of communication and Process interaction between human are Research and analysis data form different transforming. People using the sharing medium, and to narrow down important platform more than ever before, also information in order to create a more technology is getting more personal and accurate report on future trends and can be customized so everyone can have a market share. better user experience. In the future, living room entertainment will replace by Smart More date can be Qind at TV and interactive devices, all kinds of http://jamiesyam.tumblr.com information and video on demand can be obtained from the Internet using these interfaces. Living room entertainment is enhancing with technologies.
Questions considered Trends of home entertainment in the past 10 years. Entertainment product that involve 3D technology. Entertainment product with interactive technology. Sharing user experience. Live streaming. Connectivity with other devices.
Smart TV Apps Trend 1 – Smart TV A TV with applications, these applications can help you receive the newest information from the Internet such as weather and news. With TV apps can also help you easily navigate among channels and giving you the power of multitasking, so you can place a delivery food order or check your email without leaving your couch. http://www.samsung.com/us/appstore
Internet Connectivity Trend 1 – Smart TV Television with built-in Wi-Fi adapter to connect to Internet without a cable, so when you turn the TV on, everything will be update, such as news, apps, and list of channel…etc. Also accompany with the apps, you can Twit or Facebook update what you are watching at the moment or search what others is watching now. http://www.sonystyle.com/SonyInternetTV
Gesture Control Trend 1 – Smart TV Using RF remote, Wii-style, to operate the menu on TV screen. From now on we can use our TV remote to control the cursor onscreen, using your fingertip to control over just 5 buttons, you have the world in your palm. http://www.lg.com/us/
Face recognition Trend 1 – Smart TV Sony came up with these face recognition feature on the up coming TV products that can checking whether someone is still watching TV or falling asleep. The TV itself equipped with facial recognition technology, depending on where youre seated in the room, the TV will automatically optimize sound balance and picture performance, warn children if theyre sitting too close, or shut off the picture completely if no one is watching. http://www.sonystyle.com/Bravia
Direct Sound Trend 2 – Sound System The future of home use speakers is going to be using a technology will only beam sound to specific group of listeners (position), so when you are watching Super loud action movies, other people in the room won’t be disturb. http://www.thx.com/test-bench-blog Exposing the drivers in the THX Steerable Line Array speaker (they are normally hidden)
Wireless speakers Trend 2 – Sound System People hate it when the see the cables are tide up together like a mess, whether it’s behind your TV or around the door. Going wireless is the trend of the future, we will no longer suffer by organizing the cables. Wireless sender and receiver will make you only one main dock for you to play music and wirelessly transmit to anywhere in your house without connecting tons of cables. http://www.bang-olufsen.com/beolink- wireless-1
Omnidirectional Sound Trend 2 – Sound System The HVT technology stands for Horizontal- Vertical Transforming technology, and it gives off omnidirectional sound, a 360 degree of noise. Also the coils inside the HVT system have been rearranged to reduce the wasted space in traditional speakers, so it can be light in weight, and also comes in thinner size. http://www.pioneer.eu/
3 Dimensional Sound System Trend 2 – Sound System Surrounding sound system that can create an atmosphere of sound going around audience by using multiple speakers and newer technology can use virtual surround sound by using fewer speakers to create a rich and positional audio. http://www.bose.com
Ambient sensor Trend 3 – Visual Ambient sensor is the newest technology on TV, using a light sensor to determine the light in viewing area in order to adjust the brightness and contrast on screen. Audience can have a more comfortable viewing experience. http://esupport.sony.com/
LED TV Trend 3 – Visual LED TV is a LCD television with LED- backlighting technology. With LED- backlight can makes the LCD has a thinner panel with less power consumption and reduce the heat, at the mean time provide brighter display that gives a better contrast levels. Compare the LED to LCD, LED has an absolutely better viewing experience and the viewing angle is wider than LCD, too. http://www.sony.com/televisions.shtml
3D Technology Trend 3 – Visual Regular motion picture is not going to be enough for audience anymore, in order to create bigger impact for visual communication, 3D technology is now the hottest potato in the market and by creating 3D motion pictures is going to change the TV experience in a significant way. http://www.3dtv.com/
Glasses Free 3D Trend 3 – Visual The next generation of 3D TV that without a 3D glasses, Naked eyes 3D. The 3D technology has been out for 2 years already, before the market is getting tired of using active 3D technology that needs to watch 3D TV with 3D glasses, the industry already have the glasses free 3D TV about ready to push out in the coming year. So everyone can watch 3D in the living room, without buy the extra pairs of glasses. http://us.toshiba.com/
Movies and Dramas Trend 4 – Live streaming/ Online rental Watching movies and drama instantly from Internet streaming is the most popular on demand right now. The outstanding ones are Netflix and iTunes, more and more competitors are joining in to share the cake including Amazon and Bestbuy. It’s fast, easy and cheap, for people who don’t want to go to movie heathers this is the best choice. http://www.netflix.com
Independent Video Sharing Trend 4 – Live streaming/ Online rental Upload your own video and share with friends, maybe you will be famous one day just by these sharing communities online. Website such as Youtube and Vimeo are the biggest video sharing platform for user to share and watch. http://www.youtube.com
Video Games Trend 4 – Live streaming/ Online rental In the beginning of online rental, mostly are just movies, then it moves on to dramas, and now video games. The time people spend on video games are much longer that before but shorter time in a single title. People easily found games are not that much fun after awhile of playing, so the short term rental for people to “test drive” game are up for audiences to play per paid. http://www.onlive.com
Music Channels Trend 4 – Live streaming/ Online rental People tend to listen radio of their choices, which only plays the kind of music they are interested, at the mean time sharing to others about what kind of music they like. This makes the Internet radio and cloud media player more popular than ever before. It’s customize- able and can easily share. When people are hosting a party, or even a reader’s club, they got what people wants and broadcast to your living room. http://www.pandora.com
Airplay Trend 5 – Connectivity with mobile devices Airplay function give living room entertainment a huge boost on transmitting signal to your speakers without connecting any cables, so people can walk around the house and switching songs or adjusting volume without pointing the remote to the speakers. http://www.airplayspeakers.com/
Remote Trend 5 – Connectivity with mobile devices In the upcoming future, there will be not necessary to have remote control for a single product; mobile phone will be the remote of everything. By using mobile phone, can access all appliances at home; don’t even need to move around anymore. http://www.control4.com/
Recording and Playback Trend 5 – Connectivity with mobile devices Instant record and playback for TV is a big turning point in the TV history, people can instantly replay what they just missed, or by choosing over the channel list to schedule a recording directly into the hard disk, so there won’t be tapes and discs around anymore. Also you can watch what you just missed on TV, its fast and easy. http://www.tivo.com/
Sharing Trend 5 – Connectivity with mobile devices Share everything from computer, mobile devices to entertainment devices such as TV and speakers. Not just music, also videos and even social network status can be share through television. http://www.mediasmarthome.com
Smart TV Implacation • Customize people’s need on living room entertainment in order to be more personal. • Information can be spread in a quicker way. • he ability to share becomes much easier and T information is easier to Qind.
Sound System Implacation • Giving home movie viewing a real theater experience. • Increase amount of music listening that can boost music sales.
Visual Implacation • Save more power by using newer model. • Create a healthier way of watching television, especially kids. • Create more opportunity when developing 3D visuals.
Live Streaming/ Online Rental Implacation • More sharing through online community can boost online viewing counts. • Faster advertising method through streaming media. • Movie rentals can make more proQit by renting out cheaper but more.
Connectivity with mobile devices Implacation • Sharing everybody’s own media library in an easier way. • Increase the sharing habit between people. • Create faster connectivity between news, interested and people.
SummaryThe future of living room entertainment isbecoming more and more connective with theworld. The technology is creating a better andfaster communication between people, also withthe next generation of entertainment system isgoing to give the living room a different position inthe communication perspective. New markets arecreated and will be more opportunities on bothdeveloping and consumer’s industry. Byunderstanding the trends of future living roomentertainment system can easily tell that it’s notjust about sales but also social media is playing a bigpart here as an advertising and sharing platform,along with modern technologies, the future of livingroom entertainment will be richer and richer inboth information and user experiences.
Jamies Yamis a creative strategist originally from Hong Kong, studying in the Academy of Art University San Francisco, concentration in Account Planning in Advertising.