• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
The social graph and how to harness social influencers
 

The social graph and how to harness social influencers

on

  • 2,258 views

A presentation for Webit. This presentation covers the basics of what is the social graph, why marketers need to pay attention to it and how can work to identify and encourage brand ambassadors.

A presentation for Webit. This presentation covers the basics of what is the social graph, why marketers need to pay attention to it and how can work to identify and encourage brand ambassadors.

Statistics

Views

Total Views
2,258
Views on SlideShare
2,221
Embed Views
37

Actions

Likes
2
Downloads
19
Comments
0

2 Embeds 37

http://www.digitaltomorrowtoday.com 33
http://www.linkedin.com 4

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Social Media has helped us achieve this quicker and easier. The model of finding influencers is in itself not new.
  • Despite its waning status,Digg is still a very powerful traffic driver.
  • This search function is quite limited. Try and find influencers on the keyword ‘Sofia’ and you will get no search results.

The social graph and how to harness social influencers The social graph and how to harness social influencers Presentation Transcript

  • The Social Graph and Social Instinct
    How we can identify and harness influencers in social media
    Jamie Riddell, CEO Co-Founder
    @jamieriddell
  • What is the Social Graph ?
    3
    A ‘map’ of people are connected online
    Refers to the web rather than one network
    Images courtesy of http://code.google.com/apis/socialgraph/docs/
    www.digitaltomorrowtoday.com
  • My Social Networks
    www.digitaltomorrowtoday.com
    4
    Different Audiences
    Different Influence
    Some cross over of audience
    I am influential in some channels, not in others
  • Multiple Networks
    www.digitaltomorrowtoday.com
    5
  • Why is it important?
    6
    Mapping social connections helps us identify
    Influencers
    Identifying influencers can help us identify ‘hubs’ that can could help us promote our product or amplify our message
    www.digitaltomorrowtoday.com
    Images courtesy of http://code.google.com/apis/socialgraph/docs/
  • What is an influencer?
    A defined person or persons with an audience who affects the surfing habits or buying decisions of others
    www.digitaltomorrowtoday.com
    7
  • Why do we want influencers?
    www.digitaltomorrowtoday.com
    8
  • Example of an Influencer
    www.digitaltomorrowtoday.com
    9
    Robert Scoble
    Highly Popular &
    hugely Influential Tech Blogger
    146,000 Twitter followers
    12,567 Facebook Fans
    http://twitter.com/#!/Scobleizer
  • The changing marketing model
    The traditional approach
    www.digitaltomorrowtoday.com
    10
    We require a large audience to achieve a small sale
  • The Influential Model
    www.digitaltomorrowtoday.com
    11
  • Influence in a wider context
    www.digitaltomorrowtoday.com
    12
  • Bing & Facebook
    www.digitaltomorrowtoday.com
    13
    Bing has announced Facebook Likes will be included in search results
    This means your social graph will have an effect on your search results
    Therefore identifying and working with influencers will help you boost not just your word of mouth potential but also your search potential
  • Twitter
    One tweet from a connected individual could reach hundreds of thousands of followers
    www.digitaltomorrowtoday.com
    14
  • The Digg Effect
    www.digitaltomorrowtoday.com
    15
    For many websites a front page story on Digg will deliver HUGE traffic, often overwhelming servers
    Whilst anyone can submit a story to Digg, stories submitted by well connected influencers will stand a greater chance of getting Dugg
    The benefits of connecting with influencers will also help on additional sites like techmeme and Mashable
  • How to identify influencers
    www.digitaltomorrowtoday.com
    16
  • Find Influencers in Context
    Different networks offer different benefits
    Pick the network you wish to focus on
    Then work to identify the key influencers using any number of online tools
    www.digitaltomorrowtoday.com
    17
  • Klout – Twitter Analysis
    www.digitaltomorrowtoday.com
    18
  • Find Topic Influencers
    www.digitaltomorrowtoday.com
    19
    “Social Media Tools”
  • Find Keyword Related Influencers
    www.digitaltomorrowtoday.com
    20
  • Facebook Connections
    www.digitaltomorrowtoday.com
    21
    My Facebook Connections
    • The Pink are those most networked together
    • (old colleagues)
    • The further reaches of the graph are less connected
    • A good quick to spot your well connected FB friends
  • Twitter Tools
    www.digitaltomorrowtoday.com
    22
    Twitter offers recommendations of people to follow
  • Your Most Important Influencers?
    Your existing customers!
    Make sure you give them the tools to be your ambassadors!
    www.digitaltomorrowtoday.com
    23
  • How are the major players harnessing influencers?
    www.digitaltomorrowtoday.com
    24
  • The Facebook Route
    Facebook Social Connect
    Facebook offers any site the opportunity to include Facebook elements on their site
    This includes the like function
    These actions help the site grow influence and awareness in Facebook
    Facebook in turn gains continued knowledge of their social graph on thousands of sites
    The Like function is now expanding offline
    www.digitaltomorrowtoday.com
    25
  • The Google Plan
    Google don’t have a direct social link but they are working on one
    Current plans are to encourage users to share their public social actions
    Social Results are already appearing in the main search results
    Don’t forget Google Buzz!
    www.digitaltomorrowtoday.com
    26
    Live Twitter Results
  • The Next Steps..
    www.digitaltomorrowtoday.com
    27
  • How to harness the social graph
    Be Connected – Make sure your brand is active in the relevant channels
    Be part of the network – connect, share, respond – don’t just broadcast
    Connect with your followers, share their content, make them feel valued
    Identify your existing customers in the social graph – they will be your best influencers
    Work to identify wider influencers, understand what they respond to – seek introductions where relevant
    Never stop being part of the conversation
    www.digitaltomorrowtoday.com
    28
  • Any questions?
    www.digitaltomorrowtoday.com
    29
  • Further Articles of Interest
    Visit the site for
    a copy of the
    presentation,
    additional
    articles and links
    www.digitaltomorrowtoday.com
    30
  • Connect with Us
    www.digitaltomorrowtoday.com
    31
    @digitomorrow
    @jamieriddell
    Facebook.com/digitaltomorrowtoday
    www.digitaltomorrowtoday
    www.linkedin.com/in/jamieriddell/