• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
How to improve your social strategy with competitive data
 

How to improve your social strategy with competitive data

on

  • 408 views

Understanding how when and what your competitors are doing on Twitter and Facebook can greatly help improve your social strategy. ...

Understanding how when and what your competitors are doing on Twitter and Facebook can greatly help improve your social strategy.

With BirdSong you can find out when they are active, who they are talking to and what is the most popular updates they share.

This presentation takes you through some examples of how this data can be harnessed for social media success.

Statistics

Views

Total Views
408
Views on SlideShare
295
Embed Views
113

Actions

Likes
0
Downloads
0
Comments
0

3 Embeds 113

http://birdsongdtt.com 108
http://www.birdsongdtt.com 4
https://www.rebelmouse.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    How to improve your social strategy with competitive data How to improve your social strategy with competitive data Presentation Transcript

    • Identifying Opportunities in SocialBirdSong: Social Media Reconnaissance@BirdSongDTT@Jamieriddell
    • What is BirdSong?• Social Media Insights on demand• Identify key metrics of presence for any brand on Twitter& Facebook
    • Background• Never before has there been so much ‘open’ data onhow brands are ‘doing’ their marketing• The trick is to pinpoint what you want to know, then findthe right tool to show you• By focusing on what your competitors are doing, or notdoing will give you some great insights to improve yourown work
    • Basic Data• Followers and Following stats are standard and easilyavailable• Here are Russia’s 3 mobile ‘phone giants
    • Brand + Network Data
    • MINING THE INSIGHTS FORACTIONABLE DATA
    • Focusing on Actions first, mentions laterOf all Twitter users sayNOTHINGHow do you measure the sentiment on that?By focusing on actions first, and mentions later, we can have a betterpicture of whats’ going on
    • Want to know when your competitor is active?Time of Day
    • Want to know when your competitor is active?Day of Week
    • The biggest day for online fashion shopping?
    • Could Sunday night be a competitiveopportunity?
    • Want to know more about yoursocial audience?We can identify basic gender from first names
    • Identify audience interest with follower overlapPeople interested in flights to Israel
    • Using Follower Overlaps• By understanding the correlation between two accountswe can start to identify a potential audience forengagement• E.g. Following Netaporter AND Chanel will show peoplewith an interest in fashion + shopping, not just fashion
    • How do they describe themselves?
    • Identifying Engaging Content
    • Identifying the ‘Value’ of popular contentData provided from Bit.ly
    • What are the accounts saying?
    • Real World RelevanceBirdSong White Paper
    • A crisis = Follower growthNo other bank saw growth
    • The social presence did not match offline
    • The bank was slow to reactIt took until the 26th June for the bank to start actively engaging with their audience. This was afterthe weekend of 23/24 June when the bank posted automated tweets with links to online help, at atime when branches were open and NatWest advisors were working.Crisis
    • A missed opportunity for the competition
    • Tieing it all together• With BirdSong we can identify who is sharing what withwhom, when and what the result is• From there you can build an informed social strategy orcreate the base to add on additional elements likeinfluence profiles or sentiment analysis
    • These insights and many moreare available atwww.birdsongdtt.comOn demand reportingFree trial