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    Facebook taster Facebook taster Presentation Transcript

    • Facebook – The Opportunity •  The World’s Largest Social Network •  Over 500 million users and counting •  175 m users log in every day •  27.2 m users in the UK •  Google’s biggest threat 1
    • Facebook UK Audience UK Users (Millions) by age group Females: 11.4 52% 5.6 6.0 3.5 3.7 Males: 48% 13-17 18 - 29 30 - 39 40 - 49 50 + UK Facebook users aged 13 – 64. Data: 27.10.10
    • 10 Facts about Facebook UK 1.  Facebook is the second most visited website in the UK after Google, accounting for 6.89% of all visits from UK Internet users in September. 2.  Facebook is by far the biggest website in the UK for page views. In total, 16.40% of all page views during September went to a Facebook page. 3.  Facebook now accounts for 1 in 6 page views in the UK, that’s twice the number of page views received by Google. 4.  Facebook is the most popular social network in the UK, accounting for 55% of all visits to social networks. 5.  Facebook is the number one search term in the UK. 3.69% of all searches typed into Google,Yahoo! and Bing are for ‘facebook’. Source: Experian Hitwise October 2010
    • 10 Facts about Facebook UK 6.  Taking into account variations of Facebook with misspellings and abbreviations such as ‘facbook’, ‘fb’ or ‘facebok’ – Facebook accounts for approximately 6% of all searches in search engines. 7.  Facebook accounts for 9.58% of all upstream traffic to other websites in the UK. 8.  Nearly 10% of Internet visits come immediately after a visit to Facebook, second only to Google in traffic generation. 9.  Visits to Facebook have quadrupled in the last three years. In the last year Facebook has grown by 17% in terms of UK Internet visits. 10.  In the last year, Facebook has increased its downstream traffic to online retail sites by 12%. Source: Experian Hitwise October 2010
    • The Wider Opportunity •  Facebook and Bing – the first example of how Facebook will influence the web 5
    • Key Facebook Brand Channels •  Advertising •  Fan Pages •  Groups •  Connect •  Insights •  Places & Deals •  Credits •  Questions, Giving & Customer Service
    • Need More? •  We are a future looking Digital Marketing Consultancy focusing on the education of, and consultation with, brands to harness the leading edge of digital communications. •  Gain free knowledge on Facebook for brands and other future shaping innovations on our site or connect with us on Facebook. •  www.digitaltomorrowtoday.com •  www.facebook.com/digitaltomorrowtoday/