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Applications In The Service Of Community
Applications In The Service Of Community
Applications In The Service Of Community
Applications In The Service Of Community
Applications In The Service Of Community
Applications In The Service Of Community
Applications In The Service Of Community
Applications In The Service Of Community
Applications In The Service Of Community
Applications In The Service Of Community
Applications In The Service Of Community
Applications In The Service Of Community
Applications In The Service Of Community
Applications In The Service Of Community
Applications In The Service Of Community
Applications In The Service Of Community
Applications In The Service Of Community
Applications In The Service Of Community
Applications In The Service Of Community
Applications In The Service Of Community
Applications In The Service Of Community
Applications In The Service Of Community
Applications In The Service Of Community
Applications In The Service Of Community
Applications In The Service Of Community
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Applications In The Service Of Community

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A presentation for the Golden Dove conference in Budapest. www.goldendove.hu. …

A presentation for the Golden Dove conference in Budapest. www.goldendove.hu.

This presentation looks at the role of an app both on the web and in mobile form, what the opportunities for brands and businesses to harness apps, some examples of good usage of apps and some elements to think about when planning an app for your brand and business.

Adding in the social element this presentation discusses how social needs to be a key part of any app development without turning it into a spam machine.

Ideal presentation for those looking for an overview of what an app is, and some stimulation of how they can harness apps for their business or brands.

This presentation does not discuss the building of apps or related costs but check my favourites for some great presentations that cover this off.

Fell free to download this presentation and use it if you like it. I would appreciate a credit if you do use it.

If you like this, please favourite and share! (this is a social presentation!)

Many Thanks

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  • You can get excellent resource for Farmville coins on


    http://farmvilleriches.com/
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  • Apple take 30% of the revenue from apps putting to the total revenue from apps in the app store at $666 m in one year. This figure excludes app revenue from other businesses.
  • Companies like Unanimis, Admob, Jumptap and Quattro wireless are good sources for talking about app advertising.
  • Be careful with sharing and status updates – too many and you will annoy people. Keep it relevant and not too frequent, work hard to find the right balance.
  • Shozu is a great example of not only harnessing the social network but also from its ability for self promotion. If you look on Flickr, for example – every upload has the tag Shozu – go and see how many pictures are tagged with Shozu. http://www.flickr.com/photos/tags/shozu/?page=2
  • Transcript

    • 1. Applications in the service of community
      Jamie Riddell
      Entrepreneur
    • 2. Grab your copy
      This presentation is available at www.jamieriddell.com &
      www.slideshare.net/jamieriddell now.
    • 3. Then vs Now
      Last year was about the overall growth of social networks and how we can harness them for marketing
      (find it here: http://bit.ly/goldendove08)
      This year we are talking about the growth within social applications. How the applications are now the thing.
    • 4. Some definitions for this presentation:
      Applications: Software/Tools/Widgets that allow specific uses within the social network or community e.g. Farmville on Facebook or software to run on mobile ‘phones
      Community: A collection of like minded individuals connecting on a website or communication tool
    • 5. Why ‘Social’ Apps?
      Apps are of little value if no-one is using them
      Word of mouth is great/free promotion
      Ensuring that your app is socially ready ensures your consumers actions will also work to broadcast [the app] to a wider audience
    • 6. Ever seen an app?
    • 7. My App usage for this presentation
      TweetDeck – Twitter app: Knowledge Share, Promotion of work/links, Distractions!
      This presentation will be uploaded to Slidehare & shared to my business community through Linkedin App
      Must stop checking my farm on Facebook, I have work to do!
      iPhone Apps – Travel, Budapest, Twitter
    • 8. Why are apps important?
      Consumers are spending a lot of time within apps
      Apps are BIG business = $200m revenue for Apple, Zynga – creator of Facebook games like Farmville will turn over $100m this year
      Apps have the opportunity to bring your brand to a connected audience across multiple platforms
    • 9. Why should we be thinking about apps?
      Advertising [accountable]
      Brand Immersion/Relationship
      Direct Revenue Streams
      Multi Channel/Platform Opportunities
      Advertising
      Direct Revenue Streams
      Brand Immersion
    • 10. Mobile Apps
      Mobile phone apps are available across the major ‘phone operating systems & handsets
    • 11. Mobile Apps are BIG business
      Mobile apps are estimated to be worth c. $200m this year for Apple but just $5m for Google Android..
      If Apple takes 30% of app revenue, that makes app sales worth c. £666m this year
      The social aspect to apps is also very important whether you are part of an app or you launch your own app
    • 12. Mobile Apps – Possibilities are endless
      • Brands can participate in these mobile channels by creating their own apps
      • 13. These can either be an extension of the web presence or something related to the business/organisation
      • 14. The apps can be offered free or for a price
      Examples
      UK Newspapers are charging for an app to allow access to restricted content on the web
      Brands like Amazon are offering apps as an extension of their existing offering
    • 15. How can you benefit from a mobile app?
      Advertise on other people’s apps
      Many companies can offer advertising opportunities
      Choose the apps you think are right for your audience, define the purchase model – buy ads
      Great for awareness and clicks but not for long term interaction or consumer ownership
    • 16. How can you benefit from a mobile app?
      Create your own app
      Like a social media campaign, consider:
      What you can offer the consumer
      Content, Convenience, Entertainment
      Identify the right app platforms
      Just iphone or all platforms?
      Define business model
      Is it free? Will we make a return on business sales?
      Will we charge? = Direct revenue, smaller take up
      How are we going to promote this?
      SOCIAL!!!!
    • 17. What App?
      Let’s look at my app useage for this trip..
      Travel : Brand Relationship.
      Free app, helps me interact with BA
      Maps : Provides information I need for a fee
      Paid App from an unknown brand
      Twitter : Premium app to access Twitter
      Paid App chosen after rave reviews from
      other uses on Twitter
      Barclaycard Water Slide :
      Free game taking the aspects of the commercial making it a fun branded game
    • 18. Web Apps
      Web Apps are increasingly intertwining with ‘software’ as much more of the functions or storage are done online ‘in the cloud’
      See the full list from cnet:
      http://bit.ly/45T61r
    • 19. Web Apps
      What to create?
      Can you distill your site into an application?
      Can we take elements of your site or business and add them to Facebook/Linkedin etc.
      Business Case – will this drive traffic to your site, will it increase awareness, engagement, can we generate any direct revenue?
      The aim here is to make your brand/business, or elements of it portable
      Don’t forget to share!
      If you are planning on making an app, not only does it need to be portable but also it needs to communicate!
    • 20. Example: Facebook - Apps
      Facebook is now the canvas – the apps are the features you decide to include to enhance your experience.
      For Facebook read, other social networks
      One of the most popular is Farmville – a simple game of building a farm and earning virtual money from it.
      62,500,000 active monthly users
      50,000 ‘tractors’ sold every day
    • 21. Raise money & awareness from games
      By running this promotion, Zynga – the owners of Farmville have donated over $500,000 in just over one month.
    • 22. Don’t Forget the Social Bit!
      A successful app need the ability to tap into social networks
      This can be a number of ways:
      Spymaster – a game played online, connected through Twitter or Facebook
      Success in the game is particularly calculated by the size of your twitter followers & how many are also on the game
      Growth achieved through Twitter promotions
      Farmville – Awareness of the game & associated events are communicated through suggesting updates to your status (with branding)
      Shozu – A mobile application allowing you to upload pictures and send updates to all your social networks
    • 23. Shozu
      Shozu– a mobile app allowing you a central location for uploading pictures & updating your social networks.
      On every upload it includes the tag ‘Shozu’ – self promotion at every step!
      www.shozu.com
    • 24. The Importance of Multi Channel Apps
      Successful apps will breed loyalty
      This loyalty needs to be repaid by making apps available across multi platforms
      When planning app development, think not only about what is now, but what is coming…
    • 25. The Next 12 months?
      Last week’s launch of Twitter Lists will spawn a new series of marketing opportunities & additional apps
      The rise of Google Android mobile & associated apps
      Future Social Networks?
    • 26. A small request…
      Send me one postcard, with one travel tip & I publish it.
      A small but growing community of postcard generated content!
      www.pleasesendmeapostcard.com
      PSMAP | PO Box 906 | Ipswich | IP1 9PP | UK
      http://www.facebook.com/pages/Please-Send-me-a-Postcard/162832290946
    • 27. Any Questions?
      E: jamie@jamieriddell.com
      T: www.twitter.com/jamieriddell
      W: www.jamieriddell.net

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