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Applications In The Service Of Community
 

Applications In The Service Of Community

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A presentation for the Golden Dove conference in Budapest. www.goldendove.hu. ...

A presentation for the Golden Dove conference in Budapest. www.goldendove.hu.

This presentation looks at the role of an app both on the web and in mobile form, what the opportunities for brands and businesses to harness apps, some examples of good usage of apps and some elements to think about when planning an app for your brand and business.

Adding in the social element this presentation discusses how social needs to be a key part of any app development without turning it into a spam machine.

Ideal presentation for those looking for an overview of what an app is, and some stimulation of how they can harness apps for their business or brands.

This presentation does not discuss the building of apps or related costs but check my favourites for some great presentations that cover this off.

Fell free to download this presentation and use it if you like it. I would appreciate a credit if you do use it.

If you like this, please favourite and share! (this is a social presentation!)

Many Thanks

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  • Apple take 30% of the revenue from apps putting to the total revenue from apps in the app store at $666 m in one year. This figure excludes app revenue from other businesses.
  • Companies like Unanimis, Admob, Jumptap and Quattro wireless are good sources for talking about app advertising.
  • Be careful with sharing and status updates – too many and you will annoy people. Keep it relevant and not too frequent, work hard to find the right balance.
  • Shozu is a great example of not only harnessing the social network but also from its ability for self promotion. If you look on Flickr, for example – every upload has the tag Shozu – go and see how many pictures are tagged with Shozu. http://www.flickr.com/photos/tags/shozu/?page=2

Applications In The Service Of Community Applications In The Service Of Community Presentation Transcript