Explorb Presentation

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Explorb Presentation

  1. 1. EXPLORB Digital Magazine
  2. 2. Concept  A digital travel magazine.  Name: Explorb. This is an abbreviation of explore and the orb. The orb is a word used to describe the world.  Target audience: Backpackers aged 18-25 (appealing more specifically to those on a shoestring budget).  Unique selling point: A website that highlights places to travel off the beaten track does not exist.
  3. 3. Content  Digital magazines are essentially digital interpretations     of print magazines. However, unlike print magazines they usually contain interactive content. Feature articles on what to do in the area. Supported by pictures and videos (where possible). Use of videos, basic animation and interactive content. Regular articles with local perspectives on what to do in areas (giving an alternative, less mainstream opinion). Potential consumer/product tests on travelling gear and accessories. Could be linked in with advertorials.
  4. 4. Reader Engagement  A chance for readers to submit their opinion for the ‘local perspectives section’. This could be encouraged with a prize for the writer of the chosen article.  Picture and video competitions will be held, in order to highlight peoples work and to bypass media copyright fees.  Possible reader offers as the magazine gains profile and has a large reader-base.  Freebies, such as little maps and to-do lists.
  5. 5. Originality  Unique Selling Point:  There is a lot of websites (e.g. Trip Advisor, Lonely Planet) which write about every single possible destination to visit.  This makes it hard for people to find places off the beaten track, unless they search themselves.  This digital magazine will highlight these more unknown places and inform the readers about them.
  6. 6. Circulation & Distribution  Free. Digitally distributed.  Accessible both online and offline, PC based or mobile based (smart phones, iPods, iPads, etc).  Distributed via email, website portals or smart phone newsstands.  Newsstands: Kindle fire, apple Newsstand, blackberry newsstand etc.  Released monthly. Could change to weekly/fortnightly at peak travelling times (June, July August) due to higher demand.
  7. 7. Advertising  Internet (via blogging, social bookmarking     websites, social media outlets). Ads on community based travel websites e.g. Couchsurfing, BeWelcome. Viral campaigns through social media with like and share competition giveaways, etc. Organic traffic form newsstands, video and pictures containing watermarks and backlinks. The magazine once up and running, will rely heavily on word of mouth amongst the travelling community.
  8. 8. Costs  The magazine will be released free of charge, in order to gain profile and build a large audience.  Distributing digitally eliminates costs such as printing and large offices.  The main costs will be staff (writers, editors) and resources (cameramen, computers).  Picture and video copyright licenses will have to be paid for. In an attempt to cut down these costs the magazine will encourage user submitted pictures/videos/articles.
  9. 9. Revenue  The majority of revenue will come from affiliate marketing (Hostel World, Lonely Planet, Rail Europe). Example of an affiliate ad for Hostel World:  On a page which writes about Annecy; France, an interactive advert on the side of the page could display ‘best hostels in Annecy; France’. If somebody clicks then books a hostel, the magazine gets a share of the booking revenue (usually 10-20%).  Paid advertorials on travelling gear (bags, gear, cameras, accessories).

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