Take It 2 Make It: A public health campaign to address child obesity

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"Take It 2 Make It" is a hypothetical public health campaign designed to reduce the incidence of overweight and obese school aged children in Massachusetts by improving family eating behavior.

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Take It 2 Make It: A public health campaign to address child obesity

  1. 1. Take It 2 Make It:Promoting Family Prepared – Family Shared Meals<br />Presenter: Worcester County Health Dept. (WCHD)<br />Background: (Trust for America’s Health)<br />Massachusetts 4th least obese state: 22% of adults<br /> Child obesity rate still high: 30% <br />Worcester County: Health rank = 9th of 14 counties<br />(County Health Rankings) <br />Strengths: Socially, economically stable <br />Weaknesses: Poor nutrition behavior <br />Opportunities: Corporate partners with mutual interests<br />Threats: Unhealthy food environment<br />Jamie Rauscher - Health Com 781 Boston University<br />8/22/10<br />1<br />
  2. 2. Take It 2 Make It: Promoting Family Prepared – Family Shared Meals<br />Problem: Poor Family Eating Habits<br />Increased consumption of “away from home” foods <br />(Greenwood, Stanford)(Ayala)<br />Less time spent on food prep (Mancino, Newman)<br />Solution: Promote Home Prepared, Family Meals<br />Healthier food consumption (Fulkerson, Rydell, Kubik)<br />Lower prevalence of obesity (Gable, Chang, Krull)(Anderson, Whitaker)<br />Target Audience: Mothers of School Age Children (6-11 yrs)<br />Food prep, meal planning done by women (Mancino, Newman)<br />Powerful influence (Fulkerson, Rydell, Kubik)<br />Parental influence greatest at this age (Fulkerson, Story, Neumark-Szatainer)<br />Higher prevalence of overweight/obesity vs. other ages (Ogden, Carroll, Curtin)<br />Key Stakeholders: <br />UMass Medical Center and other employers <br />Health care professionals and philanthropies<br />8/22/10<br />Jamie Rauscher - Health Com 781 Boston University<br />2<br />
  3. 3. Take It 2 Make It: Promoting Family Prepared – Family Shared Meals<br />Theory of Reasoned Action (Schiavo)<br />Behavior = strength of person’s intention to engage in the behavior<br />Make it easy to try, adopt and sustain new health behaviors<br />The Take It 2 Make It Concept:<br />If a mother intends to provide better food she is more likely to purchase, prepare high quality meals <br />Create online social network to strengthen intentions<br />Streamline meal planning, food purchasing<br />WCHD develops weekly family meal <br />Grocery stores assemble ingredients, package for pick up<br />Blog features (http://takeit2makeit.blogspot.com)<br />Discussion groups<br />Instructional videos on cooking and health <br />Links to other helpful sites<br />8/22/10<br />Jamie Rauscher - Health Com 781 Boston University<br />3<br />
  4. 4. Take It 2 Make It:Promoting Family Prepared – Family Shared Meals<br />Program Goal: <br />Reduce the incidence of overweight /obese school age children by improving family eating behavior<br />Behavioral Objectives:<br />Increase fruit/vegetable consumption<br />Reduce sweetened beverage consumption<br />Increase number family prepared, family shared meals <br />Communication Objectives:<br />Within one year increase number of families who:<br />Understand impact of family food choices on child health<br />Know how to prepare meals using fresh ingredients<br />Have conversations with children about food choices <br />Communication Strategies:<br />Create social & peer support network to leverage influence on child eating behavior<br />Capitalize on interest of Gen X women in online media (Wright, Page)<br />8/22/10<br />Jamie Rauscher - Health Com 781 Boston University<br />4<br />
  5. 5. Citations<br />8/22/10<br />Jamie Rauscher - Health Com 781 Boston University<br />5<br />Ayala, Guadalupe, et. al. "Away-from-home Food Intake and Risk for Obesity: Examining the Influence of Context." Obesity (December 2008): 1002-1008.<br />County Health Rankings - Massachusetts. 2010. 31 July 2010 <http://www.countyhealthrankings.org/massachusetts>.<br />Fulkerson, Jayne; Rydell, Sarah; Kubik, Martha Y. "Healthy Home Offerings via the Mealtime Environment (HOME): Feasibility, Acceptability, and Outcomes of a Pilot Study." Obesity (February 2010): S69-S74.<br />Fulkerson, Jayne; Story, Mary; Neumark-Szatainer, Dianne "Family Meals: Perceptions of Benefits and Challenges among Parents of 8-10-Year_old Children." Journal of the American Dietetic Association (April 2008): 706- 709.<br />Gable, Sara; Chang, Yting; Krull, Jennifer. "Television Watching and Frequency of Family Meals are Predictive of Overweight Onset and Persistence in a National Sample of School-Aged Children." Journal of the American Dietetic Association (January 2007): 53-61.<br />Greenwood, Jessica; Stanford, Joseph B. "Preventing or Improving Obesity by Addressing Specific Eating Patterns." Journal of American Board of Family Medicine (March - April 2008): 135-140.<br />Mancino, Lisa; Newman, Constance. Who Has Time to Cook? How Family Resources Influence Food Preparation. May 2007. 17 July 2010 <http://www.ers.usda.gov/publications/ERR40/err40.pdf>.<br />Ogden, Cynthia L; Carroll, Margaret; Curtin, Lester. "Prevalence of High Body mass Index In US children and Adolescents, 2007-2008." JAMA (January 2010): 242-249.<br />Schiavo, Renata. Health Communication. San Francisco: John Wiley, 2007.<br />Trust for America's Health; Robert Wood Johnson Foundation. "F is for Fat 2010." June 2010. Trust for America's Health. 31 July 2010 <http://healthyamericans.org/reports/obesity2010/Obesity2010Report.pdf>.<br />Wright, Susan; Page, Elisa Camahort. "2009 Women and Social Media Study by BlogHer, iVillage and Compass Partners." 13 August 2010 <http://www.slideshare.net/LisaStone/2009-women-and-social-media-study-by-blogher-ivillage-and-compass-partners>.<br />

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