What are you doing?
July 22, 2009
Presented by JamiePark

Hot New Social Media Marke1ng Studies
1/20
1 in 20 Americans using Twi9er (Harris)

YEAR 2009 : 20,000,000 visitors in the U.S
4/5
new accounts

1,000,000,000
6,812,719,000

Online, Twi9er received 2.73 billion impressions
free media coverage given to Twi9er the past month to be worth $48 million.
1/2
Online MarkeTng cost of BING (MicrosoY)

1997
@ev
1,120,264 followers

2005

2006, 3
2006, 7, 13 tw@r.com Live

2007, 2

2007, 4
@barackobama
1,755,353 followers

2008 @johnmccain
2009 @senjohnmccain
@senjohnmccain
1,060,664 followers

2008, 11, 18
@the_real_shaq
1,692,121 followers

2009, 1

2009, 4

2,839,414
followers

2009, 4
HI TWITTERS . THANK YOU FOR A
WARM WELCOME. FEELING REALLY
@oprah
1,908,794 followers 21st CENTURY .
7:11 AM Apr 17th from web

2009, 6
2,147,483,647
tweets

Mir‐Hossein Mousavi Ahmadinejad

2009, 6
Iran: my best friend in the country, a
doctor, can be seeing here trying to
ressucitate Neda: h9p://bit.ly/PmTfa .
Tears in my eyes
7:31 AM Jun 22nd from web
@paulocoelo

GREEN SUPPORT

Fake account

#CNNFail

Real-time
Public Journalism
Mass protest movement
Spread
Free & fast Highly mobile
& personal
Text
Hashtag# RT
messages

About 30% of Tweets are menTons of Michael Jackson
“22.61% of Tweets currently contain the phrase “Michael Jackson,”
“MJ” accounts for 9% of Tweets right now.
More than 25% contain the name “Michael”.
In total, at least 30% of Tweets are remarking upon the star’s tragic passing,
and that’s likely an underesTmate.”

#CNNFail

#FailWhale

#hashtags

@twitterID

RT

#TWEETUP
# #

SEARCH

JamiePark

Client

twi9er chat

?

@yunaaaa
30,784 followers

@Murakami_Haruki
3,663 followers
THANKS TO @emailer

@Sockington
858,663 followers

@Sockington
858,663 followers

4 Ghost writers
4 Applications

@kogibbq
36,891 followers

@coolhaus
3,647 followers

@nakedpizza
5,156 followers

#MOONFRUIT

Fine looking flying machine there.
21 minutes ago from API
AP11_SPACECRAFT

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RT

The end

INTRODUCTION to Professional Twi@er

Recommendations
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#THANKYOU
Special thanks to every Korean Twi9erian

(2009.7.22) .
.
Korean Twi9erian !!!!
.
JamiePark( )
Homepage h9p://jamiepark.wordpress.com
Twi9er h9p://twi9er.com/jamiepark
E‐mail jamie.jungnam.park@gmail.com