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Schmitt ama 2.5 presentation


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  • 1. Marketing & Interactive Web DesignLooking Towards Web 2.5:Visuals as the Core of Next Gen Web Chris Schmitt, COO & General Counsel Insivia Marketing & Interactive Web Design
  • 2. Marketing & Interactive Web Design 182So what are you up against?... The number of online videos the 255 million: The 107 trillion: The number of average Internet number of websites as emails sent on the Internet in user watches in a of December 2010. 2010. month (USA). 22 million: Added websites in 2010.152 million: The number of 88.8 million: .COM domain names at the end of 2010.blogs on the Internet (as 200 million: Number of primary domain names.tracked by BlogPulse). 1.97 billion: Internet users worldwide (September 2010). 3 billion: The total number of videos YouTube serves in one day. Over 10% of that is on mobile. 750 Million People on Facebook. 2.5 billion Photos uploaded each month to Facebook.
  • 3. Marketing & Interactive WebDesign
  • 4. Marketing & Interactive Web DesignLets Test Your Reptilian Brain
  • 5. Marketing & Interactive Web DesignMy wife made me use MatthewMcConaughey forthis slide because she thinks hes dreamy
  • 6. Marketing & Interactive WebDesignBut I decided to geteven by following itwith a picture of myCountry Dream GirlCarrie Underwood
  • 7. Marketing & Interactive Web DesignBut what the heck does this have to do with my website?
  • 8. Marketing & Interactive Web Design=
  • 9. Marketing & Interactive Web Design My Trend for 2012:Visuals are the Core of Web 2.5 People Products Interactive Renderings Infographics Video Posting, Distribution, & Tracking
  • 10. Marketing & Interactive Web DesignThree Take Always About Great Imagery: 1. Theyre more useful than ever 2. Theyre more affordable than ever 3. Theyre more efficient than ever
  • 11. Marketing & Interactive Web DesignDennis B. Sullivan, Esq., LLM, CPA has over 25 years of service to individuals, families and businesses. He is a member of the AARP Legal Services Network and WealthCounsel. He earned a Masters in BusinessAdministration from the MITs Sloan School of Business, a Master of Laws in Taxation from Boston University School of Law, a J.D., cum laude, from Suffolk University Law School and a B.S., summa cum laude, from Suffolk University.Mr. Sullivan has co-authored four books on Estate, Elder Law, Asset Protection and Wealth Strategies Planning including Generations: Planning Your Legacy andLegacy: Plan, Protect and Preserve Your Estate as wellas Living and Learning Achieve Retirement and Income Security. Mr. Sullivan is a contributing author of a new book, entitled Estate Planning Strategies: Collective Wisdom. Proven Techniques. He has also created theSuccessor Trustee Manual, which provides step-by-stepinstructions on the duties and responsibilities of being a Trustee. He has authored several articles on the tax savings, asset protection, estate planning and benefits of proactive planning, some of which have beenpublished in Lawyers Weekly, Boston Business Journal, and community newspapers. He also provides continuing professional education courses for professional, business, and non-profit audiences.
  • 12. Marketing & Interactive Web Design M. Katie Kerr M. Katie Kerr is an associate at Mavrides Law. Ms. Kerrjoins the firm with experience in mediation and family law. Bar Admissions Massachusetts, 2009 Education New England School of Law, Boston, Massachusetts Juris Doctor Professional Associations and Memberships Womens Bar Association, 2006 - 2007 New England Chapter of the Association for Conflict Resolution, 2008 - Present Massachusetts Association of Women Lawyers
  • 13. Marketing & Interactive Web Design Some Things to Consider With People: Do they look friendly?Do they look current (background/appearance)? Do they look comfortable? Do they instill confidence? Do they pass the beer test?A recent study at Penn State found that when you smile you dontonly appear more likeable and courteous, but you also appear to be more competent and trustworthy.
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  • 17. Marketing & Interactive Web Design Some Things to Consider With Products: Is my product displayed as perfect as possible? Do I have the right background? Is the photo aimed at the buyer? Do I look organized? Do I pass the sex appeal test?“With only words, people buy on reason. When imagery is added, people are 6 times as likely to base their decision at least partly on emotion. Retailers win when people think with their heart” -Peter McGoldrick
  • 18. Marketing & Interactive WebDesign
  • 19. Marketing & Interactive WebDesign
  • 20. Marketing & Interactive Web DesignSome Things to Consider With Infographics: Is it about something worth telling? Is the information clear and organized? Are your statistics correct? Is the topic too narrow or too broad?Does it have a wow factor that creates buzz? A picture is worth a thousand words
  • 21. Marketing & Interactive WebDesign
  • 22. Marketing & Interactive WebDesign
  • 23. Marketing & Interactive Web Design Some Things to Consider With Videos: Am I talking to my customers or at them? Is it the right length to be effective? Is the video aimed at the buyer? Whats the subconscious message? Do I pass the squirrel test? 80% of affluent, college educated internet users say theydownloaded and watched at least one video in the past week –50% watched 10 or more videos and 30% watched 25 or more
  • 24. Marketing & Interactive Web DesignThats great, but how do I do it???Posting, Distribution, and Tracking
  • 25. Marketing & Interactive Web DesignContent ManagementWith the webs constant need for more and current information, a software allowingyou easy abilities to update some areas of your site is necessary.
  • 26. Marketing & Interactive Web DesignDistributionGetting in front of buyers is easier than ever – the infrastructure is there, you justhave to find them where they are when theyre looking to buy.
  • 27. Marketing & Interactive Web DesignAnalyticsIt aint worth it if you cant prove it. Track as much as possible to prove to your bossthat it was the right investment. Work with your developer to set up the best analyticscomplete with profiles and goals.
  • 28. Marketing & Interactive Web Design Questions? Chris Schmitt, COO & General CounselInsivia Marketing & Interactive Web Design @chrisschmittesq