Effortless Media Moments

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Short presentation on dispelling myths about integrated marketing challenges, given at a recent CMO event

Published in: Technology, Business, Career
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Effortless Media Moments

  1. 1. Effortless Media MomentsJamie Brighton | Product Marketing Manager, Adobe EMEA
  2. 2. Changing the world through digital experiences
  3. 3. Thats  Nonsense  
  4. 4. Nope.  
  5. 5. 7  
  6. 6. PHOTOGRAPHER   STUDENT  CREATIVE  DIRECTOR   VIDEO  PRODUCER  
  7. 7. PHOTOGRAPHER   STUDENT  CREATIVE  DIRECTOR   VIDEO  PRODUCER  
  8. 8. Au  Contraire.   10  
  9. 9. Experience  A   What  Did  YOU  Think?   Experience  B   ? ?
  10. 10. Experience  A   Experience  B   Winner! Enter: 12% Learn: 200%
  11. 11. That’s  Crazy   13  
  12. 12. Results  • 3  million  referrals  to   Adobe.com  • 13%  Revenue  ContribuSon   CreaSve  Cloud  • Reduced  Ad  Cost  by  28%  • $5,000  revenue  from  one   TwiZer  follower     © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  13. 13. Rubbish.  
  14. 14. Consumers seeone  brand  
  15. 15. Marketers seefour  screens    
  16. 16. They seesix  channels  
  17. 17. And they seethree  sources  of  trust  
  18. 18. No two customer journeysare  the  same  
  19. 19. Analytics Dashboards   Experience Social  spend   PredicSve  analyScs   TargeSng   Social  publishing   Mobile  analyScs   Search  spend   Display  spend   Video  ads   Social Tag  Management   Asset  Management   TargetSocial  analyScs   Media opSmizaSon   Landing  page   A/B  tesSng   Video  analyScs     Facebook  apps   Audience  segmentaSon   Promoted  tweets   Responsive  design  
  20. 20. 24  
  21. 21. Jamie Brightonjbrighto@adobe.com    TwiZer:  @jamiebrighton  LinkedIn:  Jamie  Brighton  

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