1. What creative decisions did you have to make to solve problems and how did this depart from your original plan?It had to be 30 seconds long and when we finished our first advert it was35 seconds long. This was five seconds too long and as a result we had toedit it to make it shorter and within the time limit. We had to remove thewave sound in the beginning of the advert which is a shame because itreally set the scene for the advert and make it really easy for listeners torealize what the advert is about. This meant that the advert jumpedstraight in and it could have been better had the waves sound wasincluded in the advert. There was also a small issue when choosing themusic, as there was really nothing that fitted well into the background. Iwanted a calm background track in the advert to make it moreappealing to listen to and it took me a while to find one track that workedwell. When recording there was a lot of laughing and dead air which justadded more work for us when we had to edit it. We also had to re-recordother parts of the advert due to this to make it more believable. Overall itreally didn’t depart much from our original plan, this advert still representswhat we were trying to sell to the listener except we did not have thewave sound in the beginning.
2.Both individually and working with others how did you work and whatchallenges did you face?There were a couple challenges I faced when making the advert. Workingwith others was never a problem, as I was familiar with everyone and thismade it easier to work with these people. One of the challenges we facedwas having realistic voices – we had to call in people from other groups tohelp us with the voices of two characters. We worked pretty well in thesense that we got our recording done really quickly which gave us a lot oftime left over for editing purposes. This meant had a lot of time to perfectour advert and make sure there was no dead air or voice distortion. The firstproblem we had was making sure our script was good enough. Workingwith someone else meant that we both have to agree on something for itto be included in the script. This often lead to disagreement when writingthe script and took us a lot longer than it should have to complete it.
3. What advertising techniques did you use to hook your intended targetaudience?There were a couple advertising techniques we used to hook theintended audience. The main technique we used was repetition – thismeant that the name of the company we are talking about (waves surfshop) stays in the listener’s mind while they are listening to the advert.We found this to be very effective as the people who listened to thisadvert thought it was effective and did the intended purpose. Anothertechnique we used on our advert was making our company soundreally good. We often used things such as description of the companyand what it did to portray how good it was, but in an enthusiasticmanner that engaged the reader.
4. How did technology enable the creative process? Was it difficult touse any of the equipment and did you learn any skills?Technology made the creative process easy. We used a recordingdevice that was easy to use so it meant we had an easy time recording.We re-recorded certain parts of the advert to make them sound betterand not distorted with unnecessary background noise. I learned how touse the recording device from using it in our advert and I now feelconfident in using it. I also had not used Audacity in a few years so it wasnice to become more familiar with it again.
5. What conventions of radio adverts have you used or not used andwhy?The conventions we used helped to make the radio advert morebelievable. We used a couple conventions such as bedding music andoverenthusiastic voices. We also originally had a wave sound in thebeginning which would immediately tell the listener what they werelistening to but we had to take it out due to issues with it being too long.We also included contact details and persuasive language to persuadepeople to come to waves surf shop and spend lots of money.
6. What or who are you representing in your advert and how?In this advert I am representing the stereotype of surfers. Generallypeople recognize them as laid back and American with a loud andobnoxious voice. I have done an accent in this advert that is also loudand pretty relaxed which is what people think most surfers are. This isgood because people can relate to those stereotypes and instantlyrecognize who the person talking is.
7. What feedback did you get and did this help you realise anythingabout your product?The feedback I received said my advert was really good. There were noissues with voice distortion or bad editing and the people who listenedto it said it was good. It helped me realize the importance of goodrecording as I listened to other people’s adverts and they had problemswith sound and it had a big impact on their advert.